What do you get when you order packaging and label design from KOLORO?
Today, product packaging is one of the main channels of brand communication with the consumer. High-quality and original design of packaging and labeling is the key to successful promotion of goods on the market. It is proven in practice that attractive visual design of products stimulates the growth of both spontaneous and planned purchases.
Package and label design is a key element of consumer product branding. No matter how good, high quality or affordable a product is, if it has poor packaging and an unsightly label, it will never catch the attention of consumers. When the visual part of the brand has an impact on the customer, all other qualities of the product fade into the background.
YOU GET
CA-oriented design
Print-ready layout
Guarantee of uniqueness of all elements
Packaging that speaks to the consumer
Tune out competitors
CA-oriented design
Print-ready layout
Guarantee of uniqueness of all elements
Packaging that speaks to the consumer
Tune out competitors
CA-oriented design
Start a packaging design project
1. Market analysis: consumers, company and competitors.
2. Creation of design concept and selection of references.
3. Creation of three packaging concepts and 3 variants of UTP.
4. Design of packaging turnover (2 concepts).
5. Selection of one concept and making 2 revisions to it.
6. Creation of supporting texts and infographics.
7. Preparation of original layout.
8. Development of printing technology.
Packaging and label design: the price depends on such factors as
- Marketing goals set by the customer. For example, the larger the market share to be occupied – the higher the cost of creating a package design.
- The area of the package or label. The bigger it is – the higher the cost, as more text, illustrations and infographics need to be placed on a large area.
- The market in which the product will be presented. For highly competitive markets it is more difficult to come up with an interesting design, UTP, etc.
- Needs to develop supporting text and infographics,
It is worth considering that each project is different. If you decide to order only label design, without packaging design, then the cost of the service will be much lower. The smaller the size of the required label, for example, when working on packaging for yogurt, pantyhose, smartphone – the lower the price for design development. To calculate the approximate price of your project click the yellow button “calculate project” in the upper right corner and send us a design specification. If you need to develop a unique bottle geometry – the cost will be higher.
Packaging design development: stages
- Complete brand analysis. At this stage, our analysts will gather all the necessary information about the main target groups, analyze the competitive environment to express its values and consumer benefits as accurately as possible. It includes: SWOT analysis, benchmarking, and gathering information on trends in product design.
- Development of 3 design concepts for the front side of the packaging and label on the example of a standard-sized pack (depending on the product). Based on the obtained analytical data, KOLORO designers will realize all possible graphic solutions for packaging and labels. We will provide you with the best designs and argue each variant of packaging and label design from the point of view of conveying brand values, as well as forming a loyal attitude of consumers. Each concept includes: logo, main identifying element, naming area, textures and textures. We will also develop a unique selling proposition for each design variant and 3 variants of names and visual distinctions for the line of names.
- Developing the selected concept and making 2 portions of edits to it. Once you choose one of the options, KOLORO will work on improving it. Our designers will finalize the form of packaging and labels, select and develop fonts, polygraphic materials, form the color scheme of the entire line, as well as prepare illustrative and photographic materials. After that, we will develop two variants of the reverse side design.
- Developing supporting text and infographics.
- Preparation of the original layout for submission to the printing house. At the final stage our specialists will perform layout and preparation of design layouts for submission to the printing house,
- Development of printing technology. We We will bring all materials into strict compliance with printing requirements and choose the most suitable technology. Also KOLORO always keeps an eye on quality, so we provide a service of author’s supervision over the printing of the first print run.
KOLORO designs all kinds of labels. If you need a label to be applied to glass or plastic containers, our specialists will design all the necessary elements.
Label design: features
The stages of label development are the same as packaging development.
- Complete market analysis.
- Idea search, collection of references and approval of the design concept (based on the analysis).
- Developed 3 label concepts that included 3 variations of the UTP and name line features.
- Approval of one concept and its finalization (2 batches of edits).
- Creation of 2 counter label design concepts, selection and finalization of one of them.
- Developing infographics and supporting text.
- Preparation of the original layout.
- Development of printing technology.
Bottle and beverage label design: steps
- Development of the main label (case label ). It carries the product name, logo, and necessary basic information.
- Development of the collarette (label on the top of the bottle). The collarette is the smallest label placed on the top of the bottle. It is small in size, so only the logo, symbols, and product name are placed on it.
- Development of counter-label (label on the back of the bottle) – this label contains useful information for the consumer: product composition, nutritional value, volume, manufacturer, and so on.
- We will also design specialty closures: beer corks, caps, muselets or wine stoppers.
KOLORO provides bottle geometry design services. If you want to launch a new product on the market, we can help you come up with a unique bottle shape.
It should be taken into account that the development of packaging and label design presupposes the presence of a brand logo and corporate identity, positioning concept and a formed unique selling proposition. It is based on these graphic and verbal elements that appropriate product packaging and labeling is developed. If you have not yet had time to form these brand components, the experts at KOLORO will be happy to help you.
Along with the package design, it is usually ordered:
- corporate identity development;
- logo design;
- box design;
- naming;
- supporting texts and infographics;
- alcohol bottle design;
- packaging redesign.
Packaging design: basic requirements
Product packaging design is a synergy of creativity and strategic marketing that:
- should take place within the framework of a unified design concept of the company and its corporate style;
- take into account the specifics of the consumer audience;
- emphasize the unique benefits of the product.
To know more about the packaging design of different products you can read our articles:
- candy design;
- milk design;
- tea design;
- limited edition design;
- cosmetic design;
- design for export to Europe.
And if you’re looking for inspiration or packaging ideas, check out our selection of resources.
Of course, to achieve all these goals requires a professional approach, which you can get through cooperation with an experienced branding agency KOLORO.
Package design with KOLORO is:
- consumer communication;
- favorable distinction from competitive products;
- attracting the attention of potential audience and stimulating trial and spontaneous purchase;
- revealing the essence and values of the brand through unique graphic solutions;
- increasing the level of customer loyalty ;
- promotes the producton the market.
You can order product packaging design at KOLORO. Become a better person with us!
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