TARGET AUDIENCE OF PACKAGED ALMONDS: CONSUMER ANALYSIS AND TRENDS IN PACKAGING DESIGN
Consumer portraits of the almond audience differ by nut type – salty, sweet or the sub-product – almond flour. A detailed overview of the almond market and brand design of packaged almond products can be found here. Bagged salted almonds Target audience:People aged 16-60 (core 39-59), predominantly male. Psychographics:Active, able






