Developing an advertising concept in KOLORO is:
An advertising concept is a standardized description of the goals and objectives of an intended advertising policy. It conveys the benefits of the brand and builds a certain image with the consumer. All further marketing and advertising decisions are made on the basis of the developed advertising concept. Therefore, the success of product promotion in the market depends on how well thought out the advertising concept will be.
YOU GET
An idea that is adaptable to all communication channels
Maximize reach and engagement of the target audience
High-quality and realistic depiction of the final concept
Results of target audience and competitor research
Recommendations on the most effective promotion
Formulation of benefits (UTP)
An idea that is adaptable to all communication channels
Maximize reach and engagement of the target audience
High-quality and realistic depiction of the final concept
Results of target audience and competitor research
Recommendations on the most effective promotion
Formulation of benefits (UTP)
Conceptualizing a promotional product includes:
- General parameters and brand definition;
- his purpose;
- advantages over the competition.
You can order the development of advertising concept in the branding agency KOLORO. We have over 6 years of experience successfully working with clients who have asked us to develop an advertising campaign or advertising concept. We will help you avoid major mistakes in the course of promotion and create an advertising concept that will bring you success.
Advertising concept development: what affects the cost
- The scale of the market in which the brand operates. For all-Ukrainian or international brand the cost of concept development will be higher.
- The price also depends on the communication channel chosen (print, audio, video, etc.).
Developing a creative concept for an advertising product: stages
1. market analysis, consumer and competitor research. The company’s marketing specialists will study in detail all aspects of the market, draw up a consumer portrait, and analyze competitors’ strategies. This will help build off the competition while making the advertising concept precisely targeted to the consumer.
2. Internal audit of the company. KOLORO marketers study in detail all the advantages and disadvantages of the brand and formulate a list of advantages, on which the main idea of the advertising concept will be based.
3. Selection of communication channels. Based on the results of the research, we will choose the channels that will allow us to reach the target audience in the most complete way, while maximizing the impact on each specific consumer.
4. Development of 5 advertising communication concepts to choose from. Designers together with marketers and copywriters will develop 5 concepts that meet the main idea, but differ visually.
5. Testing concepts on the target audience. We will form a focus group from members of the target audience to evaluate the concepts and leave their opinions. Based on the results of the survey, we will select a concept that was received as positively as possible.
6. Collaging images and preparing a realistic advertising image. Taking into account all comments and revisions, we will prepare a final concept that will be as attractive as possible for the target audience.
What does an advertising concept consist of?
The advertising concept includes indications of the tools and techniques by which the objectives will be achieved. Advertising concept helps to create a holistic image of the brand, promote its popularization and promotion. Develop brand promotion will help branding KOLORO. The advertising concept answers the most important question “How to please the consumer?”. She also explains the ways in which you should seek the appreciation of your target audience. It helps to find the most correct and effective tools to win the client, maximize the effectiveness of the advertising budget. In addition to selling a product, modern advertisingmessages have a purpose:
- to sell emotion;
- to express the company’s image;
- to strengthen the company’s image.
How to develop an advertising concept
- Market research and information gathering. It is difficult to plan advertising placements and develop a slogan if the company does not know who its target audience is, what the competitive advantages of its product are, how competitive firms advertise themselves, etc. Therefore, before conceptualizing an advertising campaign, market research and analysis of competitive companies. And also study the latest market trends and needs of the target audience, competitive companies are analyzed.
- Linking to marketing strategy. An advertising concept cannot work effectively without being tied to a marketing strategy. Therefore, its development should take place strictly within the framework of the general idea of the brand, to complement and develop it. The design concept and corporate identity of the company should also be considered. This is why it is best if the conceptualization of the advertisement is handled by one team of professionals. Then you won’t have to piece together different views and ideas.
- Knowledge of trends. The advertising concept should take into account the latest market trends and be future-oriented. Then the idea can be used in advertising campaigns virtually unchanged for many years.
A well-developed advertising campaign idea contains the following elements:
- the idea of advertising;
- arguments and evidence to support the advertised product;
- original appeal to the audience;
- branding strategy;
- advertising campaign strategy.
Advertising campaign design concept: what it is
Special attention should be paid to the process of developing a design concept for an advertising campaign. A design concept is a visual image of your brand that will be presented to the consumer. Advertising design and design concept are the primary means by which you can:
- develop strong associations with consumers;
- to develop a response to the advertising campaign;
- to build an emotional lineup;
- to deliver the right information.
Design concept is a visual graphic representation of the idea of an advertising campaign, which is displayed in advertising modules of newspapers and magazines, on exhibition stands, outdoor advertising, POS-materials and other advertising planes.
The process of developing a design concept consists of these steps
- Development of design concepts (up to 10 pcs.) – graphic representation of the idea of the advertising campaign.
- Testing concepts on the target audience.
- Selection of the top 3 concepts.
- Creation of 3 visual rows corresponding to the concepts.
- Selecting the best option, and finalizing it.
To maximize results, the chosen design concept should be followed for at least 1 year.
What you will get by ordering advertising concept development in KOLORO
- The company’s marketing specialists will conduct a detailed analysis of the target audience and competitors. Its results will let you know the current state of affairs in the market.
- We will make effective recommendations that will help you further market your brand.
- If you contact us, you will receive a unique selling proposition developed by professionals. We will find and emphasize the features that will make your brand stand out and increase your company’s profits.
- We will create a concept centered on your target audience.
KOLORO branding agency has accumulated considerable experience in developing ideas for advertising campaigns and advertising concepts, as well as in developing design concepts and promoting brands. Save your time and effort by entrusting the development of an advertising concept to professionals.
Developing an advertising concept is the first step towards the success of your brand. Make it together with Koloro! To order an advertising campaign and advertising concept, contact us !
