New Year’s Eve and March 8 have been celebrated, Shrovetide has been held, now it’s time to prepare for Easter and May holidays. If the business is seasonal, it’s all the more time to prepare. If it’s not seasonal, you’ll have another reason to remind yourself with a creative advertising campaign.
Creatives for Easter from famous brands
Easter is one of the most favorite holidays around the world. And when it is immediately followed by the long May holidays, it turns out to be practically a second New Year’s Eve.
During this period, there is traditionally a higher demand for:
- foodstuffs;
- alcohol;
- candy;
- Easter baked goods;
- souvenirs.
But even appliance retailers, realtors and other completely non-holiday businesses can skim the cream off holiday sales.
Read also: Creating a limited edition series as a basis for an advertising campaign: 5 examples
This is how unconventional approach to the creation of Easter advertising campaign in the chain of stores Currys & PC World (UK):
Make a promotional poster for the holiday
Shoppers were offered a sweet gift for Easter, and the price of appliances was used as the main sweetener. This promotional poster design can be cited as one of the best ways to “Easter-wrap a non-holiday product”.
Read also: Branding of discount retailers: how to tell about low prices and attract customers
The world-famous M&Ms candy maker regularly releases creatives for the holidays. And in 2007, they even developed a new product called M&m’s Bunny Mix. The candy was popular with consumers, and the advertising campaign over 10 years is remembered as one of the best.
Advertising Poster Design
Chocolate doesn’t have to be unhealthy. With this slogan, Nestle launched its Nestle Diet Chocolate Dessert advertising campaign in 2009 in Australia. Consumers were simply won over by the evil hare, and they happily snapped up the new range of diet chocolates introduced for Easter.
Nestle’s Easter promotional poster
But even for a local company producing a consumer product, Easter and May holidays are a great reason to order the design of advertising posters.
Read also: Chocolate naming: 10 examples, 5 tips and 4 mistakes
Advertising design for Easter: learning from the best
One of the main visual associations for the Easter holidays is the egg. It has been successfully used by manufacturers and stores in their advertisements.
An advertising campaign in support of Easter Urban Arts Week. This ad is 10 years old, but it still looks relevant and fresh today.
Cologne Zoo advertising campaign. The ads were not only placed in the city, the brand also printed greeting cards.
The Cadbury brand has taken an interesting approach by launching the Great British Egg Hunt campaign, designed to bring families together with a traditional Easter egg hunt. The advertisement with a vivid visual received a positive response, even though the word Easter was not directly mentioned in it. This is important because brands today are trying to move away from directly mentioning religion in the holiday. Many consumers have long celebrated Easter as a family holiday without being tied to Christianity.
And of course we couldn’t miss this beautiful creative from Hotel Chocolat. The ad campaign utilized the tradition of egg hunting, but in a modern way. Participants were asked to guess where the giant egg would be photographed next, and those who got it were given sweet prizes.
Read also: Limited edition packaging design: how to attract consumers
May 1 has long ceased to be a socialist holiday. Like Easter, it is a family day, in which it is nice to meet with friends, go to the countryside and in general in every possible way to rest from labor) This desire is perfectly used in advertising campaigns:
- hotels;
- hostels;
- travel agencies.
Note how the theme of vacation was used in the advertisement of the Scandic Hilton hotel chain in Sweden:
Easter outdoor advertising
Really, if you want a vacation, just find an excuse to get away. Or you can stay put and develop an advertising campaign for a hotel or guest house that has a front yard area for outdoor activities. Do you have one of these? Don’t waste your time! Your competitors are already coming up with creatives to attract customers.
Anticases of advertising campaigns for Easter
Not all holiday creativity is appropriate. For example, the British bakery chain Greggs, which unveiled its Easter advertisement, caused quite a stir. You bet, the main character of the biblical scene was a sausage in dough! Creative on the edge, but many consumers appreciated.
An ambiguous promotional poster
Known for its “winged commercials,” the Red Bull brand released a controversial video in 2012. The ad was banned in South Africa, and Brazil even started legal proceedings.
Fast food chain Lunchbox Laboratory sent out a picture to its subscribers showing Jesus holding a “Burger of the Gods.” But okay if it was just the burger. In Jesus’ hand was a self-cigarette, which left no doubt about the character’s fascination with illicit substances. Turns out, users are still not very open to the idea of using easy drugs. What exacerbated the situation was the use of Jesus.
To avoid getting universal censure instead of customer attention for your brand, think carefully about your advertising campaign.
Trust the creation visual creatives KOLORO professionals and you will be on trend!
The very same Lunchbox Laboratory poster
It’s not just May Day and Easter in advertising
If you are already tired of the classic holidays, or you think that your product is not suitable for Easter advertising, pay attention to two non-traditional dates. On the night from April 30 to May 1, Walpurgis Night is celebrated, and the Celtic festival of Beltane is celebrated on the first day of May. These holidays can be a great excuse to create an out-of-the-box ad.
What can be advertised in this way? Pretty much anything. You can order a promotional poster for:
- of a beauty parlor;
- city tours;
- of the cleaning company;
- of a nightclub;
- entertainment events.
Here, for example, is an advertisement for the Bicycle Club and night rides on the night of May 1:
Unconventional approach to choosing the theme of holiday advertising
If a cycling club has managed to interpret its advertising for the May holidays, we will definitely be able to find an interesting and non-standard solution for you.
KOLORO Agency creates bright festive posters and outdoor advertisements playing up the spring mood.
Do you want to order an advertising campaign?
What do consumers want for May Day? Rest, that’s right! Which means you can offer them any products and services that are associated with or accompany vacations. Do you have a cleaning company? It’s a good time to offer a promotion for general spring cleaning. Offer catering – there will be those who don’t want to do the grandiose cooking and will gladly order food.
What else can you creatively package and sell for the May holidays:
- sportswear and shoes;
- fitness trackers;
- sports equipment;
- flowers;
- baskets;
- gardening supplies.
In fact, whatever you do, you can always use the holidays to increase demand for your products, drive sales and popularity of your brand or product.
Wondering if you need a promotional campaign for the holidays? You can order poster design, outdoor advertising, slogan and other services from KOLORO branding agency. We create memorable advertising that will set you apart from your competitors.
