OUTDOOR ADVERTISING DESIGN: NON-STANDARD POSTERS AND CONSTRUCTIONS
How do we feel when we pay attention to outdoor advertising? Irritation or interest? Do we notice signs and cityboards at all? In today’s world, space is increasingly shrinking to the size of a smartphone screen. Even on the go, a person doesn’t take a break from the online community until they are struck by […]
HOLIDAY MARKETING: ADVERTISING FOR EASTER AND MAY HOLIDAYS
New Year’s Eve and March 8 have been celebrated, Shrovetide has been held, now it’s time to prepare for Easter and May holidays. If the business is seasonal, it’s all the more time to prepare. If it’s not seasonal, you’ll have another reason to remind yourself with a creative advertising campaign. Creatives for Easter from […]
MILK BRANDING: PACKAGING AND DESIGN TRENDS 2019
In 1990, there were about 7,000 different products on store shelves. They now carry up to 50,000 titles. Such a sharp increase in competition requires serious efforts from brands. And an important tool in the fight for the customer is the packaging and its design. Good packaging design works like a wave resonance. If a […]
INSTAGRAM MARKETING: 6 IMPRESSIVE EXAMPLES FROM FAMOUS BRANDS
Instagram has 200 million monthly active users. Every day, 60 million photos are uploaded to the web. 57% of users visit Instagram daily, and engagement here is 15 times higher than on Facebook. Brands with more than 100,000 subscribers doubled their volume by 163% in 2 years (according to research by analytics agency Simply Measured). […]
