Dietary supplements are not medicines, but a supplement to nutrition, a stimulus to improve health. And the packaging plays an important role in the choice of a certain drug. The main secret of success is the following: we buy the appearance, only then we read the composition. Therefore, a high-quality and well thought-out package design and the name draw attention.
Bio supplements have become very popular in the USA. There they are still consumed in large quantities, however, the latest statistics show that in the country of long-livers, Japan, even more people take biosupplements. And in Ukraine and Russia, dietary supplements are only gaining popularity.
The need to lead a healthy lifestyle has pushed many countries to produce dietary supplements.
Global legislation and dietary supplements
Due to the popularity of dietary supplements in the United States, an Act of Congress was passed in 1944 to regulate and regulate their distribution. The U.S. Food and Drug Administration monitors the quality of supplements through 12 different companies located throughout the country. These firms are involved in evaluation, certification, standardization, and control. Labeling is overseen by the Dietary Supplement Labeling Commission, which consists of seven qualified individuals approved by the President of the country.
In Germany and Austria , certification is required to obtain a marketing authorization. The sale and production of dietary supplements is also regulated in countries such as Greece, Belgium and the Netherlands.
No less thorough is the regulatory framework in Russia, which includes special laws and orders on quality and hygienic requirements for dietary supplements.
In Ukraine, the issues related to dietary supplements are reflected in the Law “On the Quality and Safety of Food Products and Food Raw Materials”, where dietary supplements are called dietary supplements.
In Ukraine, there is no officially approved list of medicinal plants, which are allowed to be used in the composition of bio supplements.
The state certification system UkrSEPRO conducts research of dietary supplements for compliance with the requirements of regulatory documentation. Also, all first-time registered and re-registered drugs must undergo all studies in special institutions from the Ministry of Health of Ukraine.
Manufacturers of food additives – Ukraine
Despite the fact that the market of dietary supplements in Ukraine is just getting on its feet, there are already quite a large number of companies that provide the market with mineral complexes and additional elements for our body: Sanofi-Ukraine, Arterium Corporation, Kiev Vitamin Plant, Pharmaceutical Company “Zdorovye”, Vitamina OJSC, Mezhirechsky Vitamin Plant, Darnitsa, Technolog, Lekhim-Kharkiv, Art Life Company, UNIS Research and Development Center,
Naming: the right start
When buying supplements, the consumer, first of all, pays attention to the name of the drug. A correct name is easy to remember, which contributes to the popularity of the drug and increases demand. A name that is difficult to remember or poorly perceived by consumers will have a negative impact on the image and demand.
Due to the fact that the market of biologically active supplements is constantly replenished with new drugs, the question of a unique name is becoming more and more relevant.
The name of dietary supplements often uses the main component or action produced by the drug: “Cedar cake Radograd”, “Calcemid”, Antiprostuda and sub.
In order for the supplement to be recognized and remembered by its name, the best option is to use professional naming. Contact KOLORO branding agency, which will provide you with a unique name and quality design.
When naming a drug, certain conditions must be adhered to:
- the name should be clear, simple and short;
- the name should be unique to avoid confusion;
- it is worth specifying the area of application in the name.
The name of the bio-supplement is the start that starts the drug in the market of similar products. And, in order not to get lost, it is worth turning to specialists. When developing a new name, professionals of KOLORO agency analyze the market and test possible names.
Packaging options for bio supplements
The peculiarity of the modern market is the wide range of additives offered. As a consequence, consumers are pretentious about the packaging itself rather than the contents.
The wide variety of drugs also provokes improvement of old and creation of new, unique and noticeable packages. Since the consumer first buys the packaging and only later learns about the quality, the packaging is the best advertising.
The packaging of dietary supplements should not only contain the product, but also inspire confidence in the buyer. It serves as a dialog between the consumer and the manufacturer, so it should contain sufficient information. Since many people will not read the instructions for use, the label should be informative.
When working on the creation of packaging, it is necessary to monitor consumer motivations for buying a particular product. Only after such marketing research can we proceed to the next stage – material selection.
Packaging for dietary supplements
Read about the specifics of drug packaging in our blog.
Biologically active supplements are not medicines, nevertheless they have a number of requirements for packaging and labeling.
- The main requirement, as with all packaging, is to ensuresafety and quality.
- When packaging dietary supplements, only materials that can come into contact with food or medications should be used .
- It is mandatory to indicate on the label: the manufacturer’s trademark, documentation to which the dietary supplement (TU) complies, composition and consumer properties (weight, order of reception, date and place of production with the coordinates of the manufacturer).
- On the packaging of dietary supplements it must necessarily be written that it is not a medicinal product, and the inscription of environmental friendliness is not allowed.
According to the listed requirements, the following materials are used as packaging:
- glass;
- plastic;
- paper and cardboard;
- combined materials.
Glass is a safe and environmentally friendly material that provides protection from the harmful effects of oxygen and moisture. Such packaging is used for liquid supplements and vitamin complexes. To protect against light exposure, the glass is tinted.
Polymeric materials are the most affordable and easy to transport. The optimal option for additives is biopolymer packaging, which is highly environmentally friendly.
Paper and cardboard used as packaging require certain storage conditions. But the modern fashion for naturalness and eco-friendliness has made such packaging quite popular. Cardboard packaging is used for slimming tea.
Combined materials are also used for packaging of biologic supplements: blisters, paper tetra-packs or foil and polyethylene packages, multilayer polymeric materials. They provide better protection and long-term preservation of drugs. They are also characterized by convenience in use and are popular for packaging of biologically active supplements for athletes.
Consumer packaging for dietary supplements is divided according to the following principles:
- design features (bottles, containers, boxes, etc.);
- compact characteristics (folding, collapsible, non collapsible);
- degree of strength and resistance to mechanical damage (rigid, semi-rigid).
Rigid packaging for bio supplements (bottles, cans, containers) is quite expensive, however, it is the best type of packaging that can protect against mechanical and environmental influences.
Modern additive packaging
Modern packaging technology for bio supplements solves many of the problems once faced by manufacturers: attractive design, long shelf life, easy touse.
Modern packaging methods for bio supplements include aseptic packaging, consisting of paper, aluminum, and polyethylene. This method of packaging takes place under conditions of complete sterility. It also extends the shelf life.
Packaging design
Biological supplements for modern man are an opportunity to replenish the stock of missing vitamins, micro and macronutrients. The popularity of a healthy lifestyle and healthy diet has expanded the target audience and the number of products on the market.
To stand out and be noticeable, an original design is necessary. Since the market of biologic supplements is not replenished with new products, but already known products are used, packaging design is almost the only way to stand out on the shelves of pharmacies and specialty stores.
High-quality packaging is much more important for supplements than for medicines. Medicines are more often purchased based on a doctor’s recommendation, and packaging plays almost no role. When buying dietary supplements, the choice is made in favor of an attractive package design that matches our image.
When creating the packaging, it is necessary to keep in mind the target audience: products for the elderly should contain information written in large fonts, and vitamins for children should attract attention with brightly colored packaging.
The packaging design of dietary supplements should be practical and beautiful. Therefore, when creating the packaging, the KOLORO team takes into account the needs and desires of consumers.
Target audience
The expansion of the concept of bio supplements has also broadened the target audience of consumers.
The popularization of a healthy lifestyle and a relief body has contributed to the emergence of supplements for athletes – complexes that help to increase muscle mass and maintain tone during training.
For women who lead a sedentary lifestyle or those who want to cleanse the body, pharmacists develop special herbal teas for weight loss. The age range of consumers of the above-mentioned supplements is very wide – from 16-18, when the body is more or less formed, to old age.
And vitamin complexes are useful for athletes, small children who are growing up, as well as for elderly people, who, due to age-related changes, do not assimilate many elements. Also for people of advanced age, special complexes are developed, the action of which is aimed at maintaining and improving the general state of health. Sociological Internet surveys have allowed us to identify the ten most popular and effective, in the opinion of consumers, vitamin complexes.
And the most popular supplements in the world are not only vitamins, but also protenins, probiotics, spirulina.
Rules for label design
Alabel is an informational letter from the manufacturer to the buyer. Beautiful and original design attracts attention and allows you to distinguish one product on the shelf from hundreds of similar ones. But, besides beauty, the label has another important function – it contains information about the drug. Therefore, it is obligatory to indicate there:
- name and species;
- scope of application;
- country, company and address of the manufacturer;
- Mass;
- Composition;
- date of manufacture and expiration date;
- method and recommendations for use.
Packaging design: current trends
The packaging design of dietary supplements is not without modern minimalism and functionality. To meet the needs and attract attention, not just an original design, but a new packaging concept is created.
But it is important to remember that beautiful packaging does not guarantee a quality product.
Recyclable packaging is the future of the planet
A powerful trend dictating fashion is looking to the future and the fight to preserve the planet’s ecosystem. This has led to the creation of packaging that, when produced or recycled, causes minimal harm to the surrounding flora and fauna.
An example of concern for the future is Nutrilinx dietary supplements , which appeared two years ago:It is a vintage medical jar for liquids, such packaging can later be used for storage.
Minimalism in the packaging of bio supplements
Austrian brand RINGANA, which provides women with cosmetic products and dietary supplements, presented an elegant package design, whichmaktsentratsya attention to the naturalness, and minimalist design and thoughtful lines emphasize the purity and novelty of the product.
The new packaging design ofUronormfrom Otisipharm PJSC is characterized by laconism and ascetic austerity. The bright spot on the package is the main component – cranberry berries. Since this is a new drug, the designers decided to make an emphasis on the name, choosing a two-color design for recognizability.
The design of Nativetech ‘s nutritional supplements for athletes has done without muscle play. Restraint, monochrome packaging and inscription – modern laconism.
For the brand of sports supplements decided not to use images of muscular models and screaming inscriptions. The Mexican studio Anagrama developed a rather restrained design.
Graphic elements in the packaging
Clarity and simplicity of lines is one of the main trends of modern fashion in creating the appearance of packaging. The bright spot in such packaging is color.
Buds from the Latvian pharmaceutical company Kiin – a simplepackage with a geometric pattern and information in the center of the package, written on the main geometric accent – a blue circle.
The underlying concept of Vitime and Dietelle is movement. To emphasize the effect of movement, designers use optical illusions. Such a moving spot on the shelf attracts attention, and the consumer can find all the necessary information on the “broad shoulders of a man” of Vitime or on the narrow waist of a woman of Dietelle.
AD Medicine‘s package design emphasizes the properties and features of the product. The designers emphasized the premium class with gold embossing and color scheme. For each product, the corresponding image illustrations are drawn to define the intended use.
The designers of MAXIMA supplements from Bosnia Herzegovina also took a similar approach to the design. The design combines 7 products in the same colorful style, and the movement of colors symbolizes the miraculous changes from the consumption of supplements.
Environmentally friendly additive
Milk thistle fromBiokorhas updated the appearance of the packaging, emphasizing the naturalness and environmental friendliness of the product. The new packaging is made of full-color propylene with a window for the buyer to see the high quality of the product.
The serious and restrainedRetinormlogo is framed by two blue arcs, which can be a symbol of the iris or as a color symbol of the protection that the user of the drug receives.
The Portuguese medical laboratory Biocol decided to emphasize the simplicity and naturalness of the preparations in the style of pop art. The successful combination of fresh and mischievous primitives with a juicy color scheme tied to the main component makes the product stand out from the rest.
VISION has emphasized the use of herbal ingredients. The white jar symbolizes the purity and high quality of the product, and the label shows the main ingredients of the product.
Modern pensioners
Biological supplement “Dolgolet” from PJSC “Diod” has updated its packaging design to attract the younger audience without forgetting about the main audience. After the update, the package acquired a larger font, and the old man-maskot became more noticeable and embossed.
And biologic supplement “Dovgolit”following modern design trends has divided the package into two parts: on one side is the text written in a readable large font, and on the other side is a photo.
Sports supplements: protein and company
Athlete supplements emphasize their purpose: to give strength and build muscle.
The best of these are considered by athletes to be supplements like these:
Sports supplements have become very popular – thanks to their intake you can achieve good results in sports. Stringent controls and quality manufacturing have ensured that American supplements have high spots in the popularity rankings of drugs and companies.
BINASPORT sports supplements challenge their counterparts with their bright contrasting design. The packaging itself announces itself as a future winner with a prominent design with an expressive star-shaped logo.
Slimming tea
A geometric pattern combined with a blurred pattern without a literal silhouette of a girl is the new design of Le Santi‘s figure correcting product.
In addition to tea, girls who want to lose weight also use such biological supplements:
Customized offer
Designer Egor Cherepin found an original approach to the design of the packaging ofMama Plus vitamins for expectant and current moms. On a white background he depicted a woman’s silhouette at a certain stage of pregnancy.
Animal supplements
The packaging design of animal supplements adheres to global trends.
For example, in Biokorrektor RD the main element is a silhouette of an animal with a wheat field and blue sky inside, symbolizing the naturalness of the product and the presence of wheat bran in its composition.
Minimalism and packaging geometry are embodied in VetExpert TRIDIGEST, which supports animal digestion.
Barkables natural dog supplements are packaged to emphasize love for your pet with a heart-shaped dog face.
Naming, packaging and label design by KOLORO masters is an exclusive design and a quality competitive advantage that inspires confidence in the consumer. It is an opportunity to form a positive perception of the product in the buyer.
If you need to develop a noticeable designfor your supplement packaging and an interesting name, contact the professionalsatKOLORO.
