BRANDED CHARACTERS IN THE HOUSEHOLD CHEMICALS INDUSTRY
The element of product personalization increases positive user experience, brand image and awareness. Creating a brand persona is part of the overall design concept and development strategy. Effective advertising personas of KOLORO branding agency are based on thorough consumer research, analyzing the desires and expectations of the target audience and studying the market environment. Creating […]
AIRLINE PROMOTION STRATEGY
People die 1500 times more in car accidents than in airplane crashes, yet many people find getting behind the wheel less scary than climbing up the ramp to board an airplane. This should be taken into account when developing a strategy to promote the airline’s brand. Promoting airlines: flying further afield An airline brand is […]
CREATING A FITNESS CLUB: FROM BUSINESS PLAN TO NETWORK EXPANSION
There’s a lot of work that needs to be done to open a gym: planning, researching, inventing, implementing, realizing. But the result often justifies all the physical and material costs. On the list of “How to open a fitness club,” put planning first. Opening a gym: where to start Planning is key to the success […]
CREATION OF AN ONLINE STORE, ADVERTISING AND PROMOTION STRATEGY
The monetary size of the e-commerce market is a trillion dollars. In the last couple years, it’s up 20%. The e-commerce market consists of 12-24 million online stores (the exact number is unknown). In 2016, online retail volumes in Ukraine totaled $5.65 billion, although this amount is predicted to exceed $10 billion by the end […]
CREATION OF A COMMERCIAL, ANIMATION, 3D-VISUALIZATION FOR THE MEDICAL SPHERE
Creation of medical animation and development of 3D visualization Twenty-first century medicine is part of modern technology and the achievements of civilization, immeasurably improving the quality of our lives and continuing. Modern medicine relies on 3D imaging to aid in diagnosis – MRI and CT scans. 3D animation is widely used in the field of […]
WHAT IT TAKES TO BUILD A BRAND: A SET OF “MINIMUMS”
A recognizable and beloved brand is one of the most valuable assets a company owns. Brand is how your customer perceives you. Creating and promoting a brand is a complex process. But the hard work of the company’s creator and marketing team helps build long-term relationships with customers. Branding services are more than just designing […]
5 OF THE MOST BEAUTIFUL BRANDBOOKS
A company’s brand is often more important than the products it sells. But what is a brand? A brand is a name, design, symbol, or combination of several elements that distinguishes a single seller’s product or service. What is a brandbook? The brand book is at the heart of every strong company and self-respecting brand […]
PILL FORMULA: PHARMACEUTICAL MARKET ANALYSIS
The quiet year of 2013, which amounted to $3.3 bln, experts call it an exemplary year in terms of the size of the pharmaceutical market. It was a time when the pharmaceutical market of Ukraine was the largest among the CIS countries, and its growth rate was about 18%. And how the market feels in […]
RETAIL BRANDING OF BANKS: BRINGING TOGETHER DEBIT AND CREDIT
Almost all financiers say that the future lies in data, figures and electronics. But to get people to come to the bank, you need to offer more than just favorable interest rates on deposits. A bank office should be made comfortable, attractive and unobtrusive. There will always be that inexplicable magic of the art of […]
BRAND CHARACTER DEVELOPMENT: HOW TO CREATE AN ICONIC IMAGE
Branded characters are universal heroes that are created for better communication between the company and the consumer. Information from a fictional character is better perceived, so drawn images are often used in advertising products for children: Nesquik Rabbit, a family of penguins from “Kinder Pingui” advertising. For influence and better perception of women, companies use […]
