CREATE A PACKAGE DESIGN: MAIN RULES AND BASIC SECRETS
Packaging done correctly and creatively helps sell your product. It attracts attention, informs about the content and the manufacturer, tells a story and lists useful qualities. Packaging evokes certain feelings in consumers. It plays an important role in brand recognition, consumer acceptance and loyalty building. KOLORO packaging design studio knows how to make your brand […]
HOW CREATING A CORPORATE IDENTITY HELPS INCREASE THE PRICE OF YOUR PRODUCT
Why does a bun with jam in a bread shop cost much less than a similar one in a pastry shop? Maybe it’s all about the corporate style of the institution, which gives visitors a feeling of comfort? Why companies need a corporate style, we will talk further. What is corporate identity Corporate identity is […]
HOW TO CREATE A BRAND OF VAPORIZING LIQUIDS
Vaping is the inhalation of vapor through an electronic vaporizer (cigarette). The vaping industry has grown tremendously over the past few years. The segment’s profit in 2016 amounted to $5 billion. Euromonitor International, a strategic market research company, predicts that the industry’s cash volume will grow to $17 billion by 2019. Analyzing the target audience […]
MARKET ANALYSIS OF CHILDREN’S GOODS
Recent geopolitical and economic events have a negative impact on the development of all sectors of the economy. The children’s goods market is no exception. Demographic data is also disappointing: not only the number of the country’s inhabitants has decreased, but also the birth rate: Children’s goods market: how long does childhood last? Childhood is […]
ONLINE ADVERTISING FOR B2B: WILL THE HUNGRY UNDERSTAND THE HUNGRY?
Due to increased competition in all areas of business, the stakes that entrepreneurs place on advertising are increasing. Today, the Internet is the fastest growing platform for advertising and commerce. Old-school manufacturers and distributors may often overlook this. It is not only because of the growing turnover of internet commerce that the online sphere needs […]
TRADEMARK REGISTRATION: PITFALLS
What is a trademark and why register it? A well-established trademark is a brand. You can read how to register a trademark here. TM registration is: To explain why to register a trademark, let’s take three situations as an example. An enterprise has long and productively worked in the market of certain goods or services, […]
ANALYSIS OF THE UKRAINIAN BAKERY PRODUCTS MARKET IN 2016
Colette from the cartoon “Ratatouille” called the crunch of fresh bread a symphony. And the most pleasant and appetizing smell for all people is the aroma of freshly baked bread. Who in childhood (and maybe even now), buying bread, did not take a bite of the delicious crispy crust? Despite all the charms and tastes […]
.UA DOMAIN: HOW TO CREATE
Choose a good name for the domain and register it in the zone .UA – the first step towards building a modern company website and one of the ways through which visitors will be able to easily find you. And how exactly to register a domain in the zone of Ukraine will talk in the article.
ANALYZING THE MARKET OF TOURIST SERVICES IN UKRAINE: PROBLEMS AND PROSPECTS
According to market research of the tourism services market conducted by the World Tourism Services Organization, the reasons for the decline of Ukrainian tourism are as follows: Signs and consequences of decline: The share of tourism in Ukrainian GDP is only 2%, while in developed countries this figure reaches 8%. Tourists come to us mainly […]
HOW TO DEVELOP A CALL TO ACTION
Many factors play a role in determining the success or failure of your online existence. One of these factors is summarized in three English letters: “C””T””A”, which stands for call to action. On almost every site we meet such a call to action, we just do not always realize it. How to develop an effective […]
