Packaging done correctly and creatively helps sell your product. It attracts attention, informs about the content and the manufacturer, tells a story and lists useful qualities. Packaging evokes certain feelings in consumers. It plays an important role in brand recognition, consumer acceptance and loyalty building. KOLORO packaging design studio knows how to make your brand recognizable and loved.
Packaging design: species division
There are three types of packaging. Most often, companies invest only in the primary one and do not spend time or money on the other types. For packaging design, the price depends on the timeframe and scope of work.
Primary packaging is what consumers see on the shelf in a store, such as a glass bottle of their favorite beverage.
The second type of packaging is a receptacle for the first type. Such packaging is used for transportation to points of distribution or realization, for storage before unpacking. For example, it is a box in which glass bottles with your favorite beverage are transported.
The third type of packaging is freight trains, trucks, and shipping containers that store and transport the second type of packaging.
Packaging should ensure the integrity and safety of the product it contains. There is no point in branding if the product is damaged.
The design should be in line with the overall branding objectives and also take into account how the product will look on store shelves. Will it be visible to customers or will it get lost in the gastronomic diversity of the store?
Create a package design: the main rules
In the food industry alone, 21,435 new products were launched in 2016. Add to that number products in all categories. Now imagine the number of competitors.
But at KOLORO, they know how to develop packaging and label designs that help you stand out in a crowd of similar ones.
The first thing to research before starting the design process is the target audience. Packaging that is created for a product that is targeted only at women will be much different than packaging for a product that is targeted only at men. If you plan to target both men and women, then you will need a third concept – unisex.
Factors such as the client’s age, income and education level are also important.
- The Psychology of Color.
There is a certain psychology of choosing colors for packaging design. The first thing to consider is the purpose of the product and its positioning. For example, it is worth using green color for environmentally friendly goods. And blue, white and green are often used for the packaging of cleaning products, because they symbolize cleanliness.
- Caring for your neighbor.
Think about other products in your niche. After evaluating the efforts of your competitors, you can make thepackagingdesignforyour product more prominent: a little taller or wider. This is an interesting way to attract attention. You also need to make sure that the product will fit on the shelves of the stores where you plan to sell it.
The symbols and font you use on your packaging can also influence how well your product sells. Symbols are a great way to reinforce branding for your product. If you use a purple tree on your website, letterhead, and other advertising, use that symbol on your packaging as well. This will make your product easily recognizable both online and in-store.
The symbol does not have to be complicated. For example, Apple’s logo, the bitten apple, has become one of the mostrecognizable logos in the world.
The same goes for fonts. There is no need to use fancy curly fonts that are hard to read.
“Kills 99.9% of germs” – they write on cleaning products. In this way you can make a statement about the uniqueness of the product. However, you should be sure that the claims are honest. Consumers are fed up with companies that crudely “scratch” tall tales to make a quick buck. Yes, at first, sales are at an all-time high. But then the consumer will realize where the dog is buried. And they’ll forget the way to your products.
- Convenient and easy to use.
Have you opened a Chupa Chupa often? What were your thoughts when you did? The consumer must love you. A stamp line or pell-pack will make the customer’s life easier.
- Contrast.
It is important that the product packaging design is prominent. When creating containers, use color contrast to highlight the most important elements.
Packaging can seem quite simple without adding any illustrative element. It is also an opportunity to tell a brand story.
- Pattern
Pattering is a great way to make packaging visually interesting You can also use this method to differentiate between different products in the line.
- Layering.
Unpacking can be a lot like opening a gift. The outer box, next is tissue paper and the product. Using several layers of packaging is an original option for presenting your product.
- Defensibility.
Product packaging should present beautifully as well as be a protective barrier between the product and the outside world. When choosing a packaging solution, it is important that you take this consideration into account, particularly when selecting the material.
- Type of closure and method of use.
It is convenient when there is a possibility to close/open the package. For example, a magnet, latches, pockets or other fasteners. You can use wooden or cork packaging, which can be used in the future. Tissue paper that has a logo, monogram, or pattern printed on it is another way to add elegant details to your packaging design while saving money. This option is often used with glass packaging for wine and spirits. These pouches can then be used additionally for scrapbooking.
In order for the packaging to attract attention, meet all the requirements of the manufacturer and the wishes of the buyer, you need to turn to COLORO.
Eco-packaging is an innovative solution that is in vogue today. IKEA, for example, has introduced new packaging made of mushroom mycelium, which is completely biodegradable.
- Tactility.
The packaging can be textured, for example, by writing the name of the product and company in Braille.
Our designers will make a new packaging design that will appeal to consumers. Want to know more about our approach to packaging design? Check out our portfolio.
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