HOW TO IDENTIFY YOUR BRAND’S AUDIENCE
Satisfying customers’ desires makes money for a business. It is better to know who your customers are and what they want. Analyzing your brand’s target audience can help. You can let it go and hope for the best, or you can take your time and determine who needs what you are going to sell. An […]
ANALYSIS OF THE UKRAINIAN MINERAL WATER MARKET IN 2016
Mineral waters are a godsend for medicine, which, although not a substitute for a full treatment, contributes to recovery and recovery of the body. But according to UNICEF, more than 660 million people in the world use water that is hazardous to life (drinking and domestic). In 2015, as part of the UNICEF program, American […]
LIST OF DISTRIBUTORS IN UKRAINE OR WHO TO LET SELL YOUR PRODUCT TO
Italian spaghetti, Swiss cheese, Georgian wine, Canadian maple syrup – these are not all the overseas products we enjoy eating. These goods, as well as products of domestic producers, are brought to the nearest store thanks to special market players – distributors. They maintain direct relations with manufacturers. For subsequent sales, the distributor maintains a […]
INSTAGRAM TARGET AUDIENCE: RAW MATERIAL FOR FASHION RETAILERS
Wanting to start a business in Instagram, you need to study its structure in more detail: the appearance of popular profiles, the correct placement of captions, photos and the usefulness of reposts. But the main thing is to understand and recognize the target audience. After all, the creation and promotion of the profile is carried […]
DEVELOPING AN ADVERTISING CAMPAIGN ON YOUR KNEES: WHO’S GOT IT?
You can multiply a zero advertising idea by a million dollars – you still get zero. Walter Schoenaerts What to do to get people talking about you The makers of Ahe body spray use stickers attached to classic subway and city exit signs. Discovery Channel reminds viewers of the upcoming Shark Week by placing these […]
10 LARGEST BUDGETS FOR ADVERTISING CAMPAIGNS IN UKRAINE
Main advertisers on TV: light/food industry and politicians (and the more frequent the elections – the more profitable and better for the media). Advertising: growth or stagnation The difficult economic situation in the country did not affect the advertising budgets of Ukrainian companies. The stability of 2016 had a positive impact on the Ukrainian advertising […]
DOMESTIC MARKET: A MANUAL FOR A FOREIGN INVESTOR
Ukraine has a huge potential in many areas of business: huge agricultural and technical sector, labor cost is one of the lowest in Europe, while the labor resource with its professionalism is one of the best in the world. At the same time, the country still has an underdeveloped market of both products and services, […]
TARGET AUDIENCE OF VKONTAKTE AND FV IN UKRAINE: SIMILARITIES AND DIFFERENCES
Social networks are an effective way to promote a product or service online. They give brands access to an active audience and allow them to interact with it in a convenient way. One of the main tasks in advertising is to identify the target audience, potential customers for whom the product or service is intended. […]
MARKETING AND BRANDING OF EDUCATIONAL SERVICES
Marketing of higher education has emerged over the last decade. Universities want to attract talented students to their ranks. For this purpose, they use tools from the field of marketing, for which they allocate additional funds. Higher education as a service Higher education is a service industry, so building a brand and maintaining it depends […]
TRADEMARK REGISTRATION
A trademark is a universal identifier that helps distinguish one manufacturer’s original product or service from similar products of another. Some marks that have been on the market for many years have become the world’s most expensive brands: Trademark registration: necessity or personal desire If your trademark is not registered, your product cannot be protected […]
