DEVELOPMENT OF THE NAME AND DESIGN OF THE PACKAGING OF DIETARY SUPPLEMENTS
Dietary supplements are not medicines, but a supplement to nutrition, a stimulus to improve health. And the packaging plays an important role in the choice of a certain drug. The main secret of success is the following: we buy the appearance, only then we read the composition. Therefore, a high-quality and well thought-out package design […]
POLITICAL PARTY BRANDING
I have to say that politics is the second oldest profession and I had to learn that it has a lot in common with the first. Ronald Reagan Political branding is how the public perceives a political organization or person in general. It is broader than the product; If a product has different functional parts, […]
HOW DO LARGE CORPORATIONS FIGHT TO INCREASE THEIR MARKET SHARE IN THE UKRAINIAN MARKET?
In a developing economy, competition is increasing. Major players are trying to expand their markets. At the same time, most corporations seek not just to take a place, but also to suppress competitors by all possible means and means (economic and political). The largest corporations are located in countries that are dynamically developing and competently […]
7 PROBLEMS OF MARKETING RESEARCH
Almost every marketer faces various challenges. To overcome them, you need to optimize your advertising and promotion strategies to turn marketing into a more effective revenue generator. What challenges do marketers face when conducting market research? Goal setting: problem #1 For all the fascination with new marketing concepts, digital technology and new business tactics, there […]
ADVERTISING WEBSITE, ONE-PAGE OR LANDING PAGE: A NEW TREND
It’s the first impression that counts!!! Landing page, a one-page website is a website that consists of one page and advertises or sells a product or service. This is the most simplified web page without complicated navigation and unnecessary text. Such a landing page is suitable for promoting almost any product or service. Such a […]
INFOBUSINESS: SCAMMING PEOPLE OR HELPING THEM MAKE THE RIGHT BUSINESS DECISIONS
Damnum appellandum est cum mala fama lucrum (Profit should be called a loss when it is associated with notoriety) Our labor market suffers from a shortage of engineers, salesmen, and ordinary workers who, alas, are poorly paid. For well-paid jobs, they are looking for young girls/boys in their twenties, with fifteen years of experience, with […]
FOCUS GROUP: A TOOL FOR MARKETING RESEARCH OF A PRODUCT
A focus group (focused group discussion) is a method of well-designed, qualitative research in which the group is interviewed by a moderator. It takes place in a dialog format between all group participants. The survey, or interview, is prepared in advance. A focus group script is created that lists the questions to be processed. In […]
VODKA DESIGN – TRENDS 2016
Looking at good packaging, we can taste and smell the flavor of the product. We want to become the owner of beautiful shapes, on which runs a tear of coolness, there will be a desire to try a drink from a bright and attractive bottle. Modern packaging for vodka products should be exactly like this. […]
