It’s the first impression that counts!!!
Landing page, a one-page website is a website that consists of one page and advertises or sells a product or service. This is the most simplified web page without complicated navigation and unnecessary text. Such a landing page is suitable for promoting almost any product or service. Such a site is an ideal solution for a company offering a small range of services or to promote one or the same type of product.
KOLORO specialists know how to design a landing page so that it advertises and sells
Proper development
When starting to develop a landing page, you need to remember that its main purpose is advertising/sales. You need to emphasize the benefits of the product/service. Creating a visually correct page is not unimportant.
When creating a one-page page you should take into account that the headline should not just stand out, it should be recognizable and readable, as well as the entire text, which should be concise and informative. The description of the product/service should be such that the user will realize that by purchasing the company’s product, they will make their life easier and better. Photos or videos should be realistic, as if frames from life.
It is important to understand that a landing page will not be analogous to the homepage of a website. Therefore, its content should be unique. A turnkey one-page will differ from the usual page by the absence of: extended navigation, numerous links and appeals.
Trends of the site landing page
Technology is rapidly evolving, simplifying not only the appearance but also the usability of a landing page website. And web development lends itself to design fashion trends.
Tangible Web Design
The visual language created by Google has become a trend that combines quality design, scientific and technological capabilities, and ease of usability.
Usability and mobile-friendliness are important parts of the development process.
The main task of designers is to make the site lending visually pleasing, but simple, close to naturalness and reality. To create are used such interface elements as pseudo 3D, animation, bright colors, their bold combinations and shadows. All this in order that the user without unnecessary navigation can easily orientate in the minimalist aesthetics of the site.
Live photos and videos
Stock images are a thing of yesterday. Today’s trend is quality life photos. Not the least role in this has been played by social networks, in particular Instagram. Nowadays, it’s normal to follow other people’s lives and share your everyday life by posting photos. Many companies share their everyday life on the site by posting photos of the daily life of the office. The user not only feels part of the company’s life, but also trusts the company more.
Only video is livelier than photos. Now it is used not only as content, but also as the main full-screen image.
Video is effectively used in storytelling. It is able to establish a connection at the level of emotion with the user. Unlike simple images, video has the flexibility and versatility to engage the user and keep them on the site longer.
Minimalism
Minimalism is the main focus of global trends. It has not bypassed the design of landing pages either.
But in this case, minimalism helps to focus the user’s attention on the necessary information:
- product,
- favor,
- benefit,
- Opportunity.
A page without unnecessary information, where you don’t have to spend time searching, leads the user straight to the target action. The minimalism of web pages, while maintaining contact with the user, emphasizes important elements.
Animation
Movement is life, and life is movement! This is the main principle of pages with lively, attention-grabbing details. You should not add a lot of details, which can scatter the user’s attention. Animations should be light and fluid so as not to scare the user away. And, since this is an advertising site, the animation should be in the spirit of the company and should resemble a design element.
Drop-down menu
The struggle for the user’s attention is reflected in the menu, which is hidden. Such navigation was created specifically for smartphones to unload the space and facilitate visualization. Although it looks good on a full screen as well. Hiding menu helps to focus on the main thing. With this solution of the landings use a monochromatic background or a monochromatic pop-out menu structure, but so that the color design was in the same tone. For text, large fonts are used that are easy to read, filling the space with this.
Modern designers have moved away from the usual side or top menu positions on a page. A unique page menu is a designer’s/company’s trick that attracts users by innovation and originality of the idea. The top of uniqueness – the complete absence of a menu. To find the desired content – you need to scroll. The main disadvantage is – a long search for the necessary information. But this overrides a huge plus – by scrolling through the content, you can familiarize yourself with the entire site.
The screen can also be divided into separate, independent parts.
Thanks to this solution, the page can be filled with heterogeneous content, e.g. video or photo on one side and text on the other. This does not overload the user, but keeps them interested with dynamism. While both parts are separate from each other, you can unite them with a color accent.
Mobile-friendly
Adapting to a smartphone, tabletor other similar gadget that is constantly at hand raises the status of the company in the eyes of the user.
Mobile users have influenced the look and feel of websites. Maximum simplicity requires style and brevity from designers and specificity from marketers. Beautiful design and speed of loading have made card pages popular . Максимальное привлечение внимание обеспечивается двухцветностью страницы и большим количеством «воздуха» − белого цвета. Изысканная непринужденность приковывает внимание к акцентам на странице.
Vintage is back in fashion
Aristocratic and aesthetic shades of gray have been popular in web design for the last few years. This solution is emphasized with aged or old photos, thus emphasizing the history of the brand and its high quality. This makes it look “warmer” and cozier.
Advantages of a one-page site
The main advantage of an advertising or selling one-page is simple creation and low cost.
Create a one-page website one-page specialist can for one or two days. If desired, you can make a landing almost free or download a ready-made template, adding the necessary information and improving the navigation.
Among users, such sites are popular due to their informativeness and ease of use. All the necessary information is contained on one page, simplifying the search and limited to the description of the service or product, benefits and contacts.
Minuses of the landing page
Often information about the company can not be placed in a few sentences, which leads to the creation of large texts in which the user gets lost, attention is scattered and, as a rule, doubts or refuses to buy goods / order services from this company or through this site. The possibilities of the site are limited and do not allow you to add news of the company. Also the disadvantages of such sites include expensive promotion.
The best options for developing a landing page
Here is a selection of the best and most creative selling landing pages according to many of the world’s designers.
The concept of movement and fire is mesmerizing and lingers on a site like this.
Bright colors and tiles are the original solution of the portfolio site.
Original 3D animation and arrows, directing you to further exploration of the site.
The site is imbued with the spirit of the dance show that takes place in Amsterdam, and to which, in fact, is dedicated.
Interesting advertising page for youth clothing. Its dynamism is manifested in an interesting solution: when the cursor moves away from the picture – blurred pixels remain.
Paper & Paint interacts with the visitor in an interesting way: as you move around the site, you move to the next section as if you were flipping through a scrapbook page.
Order in the agency KOLORO turnkey landing page – and your sales will skyrocket!!!
KOLORO knows how to advertise properly and what to do to make a profitable sale!
