Wineis an alcoholic beverage obtained by alcoholic fermentation of grape juice. Wine does not include various alcoholic beverages made from berries, fruits, herbs, etc. (vermouth, tinctures, liqueurs, etc.). Different grape varieties are used for wine production. There are many classifications of wine.
A distinction is made on the basis of color:
- white;
- pink;
- red wines.
By alcohol content:
- table (alcohol 9-12% vol.);
- special or fortified (alcohol 12-18% vol. );
- flavored (strength 16-18% vol.);
- sparkling wines (alcohol 9-13% vol., wines saturated with carbon dioxide).
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Table and fortified wines are dividedinto the following types according to their sugar content:
- liquor;
- dessert ones;
- half-dessert;
- sweet;
- semi-sweet;
- semi-dry;
- dry.
Classification of sparkling wines and more details about the champagne market in Ukraine you can read in the article “Champagne Market Research in Ukraine“.
Depending on the ageing period, there are collection wines, vintage wines, aged wines, wines without ageing and young wines.
Young wines are natural ordinary table wines that are sold (offered for sale) before January 1 of the year following the grape harvest.
Unaged wines differ from young wines only by the fact that they are sold after January 1 of the year following the grape harvest.
Aged wines are wines with a mandatory ageing period of at least 6 months.
Vintage wines are the best aged wines of high quality with a mandatory ageing period of at least 1.5 years (for table wines) or at least 2 years (for spirits and dessert wines).
Collection wines are the best vintage wines, which should be aged for at least 3 years, most often the ageing of such wines reaches dozens or even hundreds of years.
Wine consumption in Ukraine
The average Ukrainian consumes about 5.8 liters of wine per year. This indicator, compared to the European ones, is not so great: in Poland this indicator is 12 liters per year per capita (this is despite the fact that Poland does not have its own winemaking), in the Czech Republic – 16 liters per year per capita, in Spain and Italy – about 40 liters per year per capita, in France – 60 liters per year per capita.
According to the research of Research & Branding Group , natural wines (not fortified) are the most popular in Ukraine, among the most preferred are semi-sweet wines (almost 50%), semi-dry and sweet wines (15% each), dry wines (a little more than 12%). The demand for fortified wines is insignificant and decreases every year. According to the type of wine or its color Ukrainians prefer red wine (48.8%), although the share of those who like white wine is not much less – 43.4%, the rest prefer pink wine.
Production, export-import of wine
In 2012, wine production in Ukraine decreased by 26.6% compared to 2011 and amounted to 12.5 million dal. In 2011 there was also a tendency of production reduction, the volumes of which fell by more than 40% compared to 2010. Dynamics of wine production in Ukraine for 2008-2012 is presented in the figure:
Most wine is produced in Crimea, Odessa, Mykolayiv, Kherson, Zakarpattya, Dnipropetrovsk, Donetsk and Kharkiv regions.
Wine imports for the period 2008-2012 increased and decreased. Thus, in 2009 the volume of imports to Ukraine fell almost 3 times. In 2011 wine imports increased compared to 2010, and in 2012 imports decreased again by almost one third to 3.3 million dal compared to the previous year. Most wine is imported from Georgia, Moldova, France, Italy, Chile and other countries. The dynamics of wine imports to Ukraine and the structure of wine supplies by country can be seen in the diagrams:
Wine exports from Ukraine in 2010 increased by 21% compared to 2009, but already in 2011 fell to 4.2 million dal. In 2012 . объемы экспорта увеличились and this indicator amounted to 4.9 mln. dal. The overwhelming majority of all production (almost 90%) is supplied to the Russian market. The leaders-exporters are Inkerman Plant of vintage wines and Massandra.
Market leaders. Wine producers in Ukraine
1. Inkerman Plant of vintage wines is the leader in the Ukrainian market. Its share in the total market structure (according to the results of 2012) is 18.4%. The company produces wine under the Inkerman trademark. The share of Inkerman is expected to increase due to the launch of a new plant. The company is constantly increasing production volumes, which allows it to maintain its leadership.
2. PJSC “Koblevo”is in the second place after the leader with a market share of 9.9%. Despite a slight decrease in wine production compared to 2011, the company increased its market share by 2.3%.The wine is produced under the Koblevo brand name.
3. Yevpatoria Winery takes thethird place with its own wine trademarks “Golitsynskiye Vino” and “Yevpatoria”.Its market share is about 7.1%. In 2012. Yevpatoria Winery significantly reduced its wine production volumes from 1.5 mln dal to 0.86 mln dal.
The top five leaders are closed by the companies “Chabot” and “Massandra“. The top ten leaders in the Ukrainian market also include: Bakhchisarai Winery, Atlantis LLC, Niva-NPP LLC, Fruit Mayset Fruits LLC, and Vina Livadia LLC. All companies reduced their own wine production in 2012.
Inkermanovsky factory of vintage wines produces awide range of wines for the Ukrainian market. Its products are presented in 4 directions – “collections”:
- collection of young wines: dry wines (Sauvignon Sort, Cabernet Sort), semi-dry wines (Chateau Blanc, Chateau Rouge), semi-sweet wines (Busso red, Busso rose, Busso white, Muscat Kachinsky, Pinot Noir Crimean).
- main collection: dry reds (Cabernet Kachinsky, Merlot Kachinsky Bastardo, Merlot Cabernet, etc.), dry whites (Aligote Crimean, Sauvignon Crimean, Chardonnay Kachinsky, etc.), semi-dry (Inkerman white, Inkerman red, semi-sweet (Legend of Inkerman, Ancient Chersonese, etc.), dessert wine (Kagorman Kachinsky, Ancient Chersonese, etc.).), semi-dry (Inkerman white, Inkerman red), semi-sweet (Legend of Inkerman, Ancient Chersonese, etc.), dessert wine (Kagor Kachinsky), fortified wines (Port wine white Crimean, Sevastopol).
- GRAND RESERVE collection, a collection of vintage dry wines aged for more than three years.
- Inkerman Winemasters selection – wines developed with an international team of winemakers from South Africa and France – dry (Inkerman Cabernet, Inkerman Merlot, Inkerman Saperavi, etc.), semi-dry wine (Inkerman Riesling), semi-sweet wine (Inkerman Muscat).
Inkerman Winery is part of the INKERMAN International group of companies. Almost 35% of all production of the company is exported abroad. Wines of INKERMAN trademark have a large number of awards and medals of various International exhibitions and competitions (16 Grand Prix cups, 135 gold, 58 silver and 12 bronze medals).
PJSC “Koblevo” produces wine under the same name trademark “Koblevo”. All products are divided into three series:
- Select collection (Chardonnay, Cabernet, Pearl of Tiligula, Legend of Kimmeria, Southern Muscat, Black Sea Riviera wines).
- Bordeaux collection (Sauvignon, Riesling, Saperavi, Merlot Bastardo, Muscat Koblevo white, Bastardo Koblevo, Muscat Koblevo pink, Cleopatra, Esmeralda, Baccarat, Muscat gold, Muscat royal, Isabella Koblevo, Kagor Ukrainian, Kagor Kara-Bash).
- Sommelier wine collection: Traminer, Chardonnay, Merlot, Cabernet, Francesca, Santa Lucia, Venice, Josephine, Isabella Koblevo.
Koblevo uses modern technologies of wine production and bottling. In addition, in order to retain market positions and win new consumers, the company is actively engaged in marketing and branding of its own products. Thus, rebranding of wines of “Sommelier” series and wine collection “Seasons of Koblevo” was carried out.
The Evpatoria winery produceswine under two trademarks: Golitsynskie Wines and Evpatoria. The winery is distinguished by the fact that it pours wine not only into bottles, but also into tetra-paks (cardboard packaging).
“Golitsyn wines” are represented in the Ukrainian market by the following line:
- wine in bags (volume 3 liters) Cabernet Sauvignon. Sauvignon Blanc, Cabernet.
- quiet wines Sauvignon, Cabernet, Sauvignon Blanc, Cabernet Sauvignon, Bastardo, Cahors, Muscat, Chardonnay, Saperavi, Rouge De Blanc, Pinot Franc.
- as well as sparkling wines.
“Evpatoria” is represented by the following line:
- wines in a package (volume of 1 and 5 liters.) Sun in a glass, Evpatoria, Tamyanka Evpatoria, Muscat Nezhny, Evpatoria red dry, Kadarka Evpatoria, Isabella Crimean, Kagor Ukrainian.
- table wines Evpatoria red semi-dry, Evpatoria, Tamyanka Evpatoria, Sun in a glass, Muscat Nezhny, Kagor Ukrainian, Kadarka Evpatoria, Isabella Crimean.
Summary
The wine market in Ukraine is quite developed, but the consumption of wine by Ukrainians remains at a low level compared to Europeans.- Production, export and import of wine in Ukraine have ambiguous tendencies: in the period of 2008-2012 there was both growth and reduction of their volumes. Wine imports are insignificant, most of the products are supplied by Ukrainian enterprises. Wine is mainly imported to Ukraine from Georgia, Moldova and France.
- There are about 40 domestic wine producers in the Ukrainian market. The market leader is Yevpatoria Vintage Wine Factory. The five main market players also include Koblevo, Yevpatoria Winery, Shabo and Massandra.
KOLORO branding agency has extensive experience in creating and developing unique bottle geometry, label design and closures for alcoholic products, including wine. KOLORO carried out redesign of wine collections of “Koblevo” trademark. Our specialists can also make the first trial run of bottlesWe can also print a trial batch of labels, as well as select the best packaging or label manufacturer for you in terms of quality, price and geographical location.
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