CAPPING FOR ALCOHOLIC BEVERAGES. CLOSURE MANUFACTURERS
Cappings are various elements used to protect and isolate bottled beverages from air infiltration, contamination, possible oxidation of the product and loss of flavor. Capping is not only a means of product protection, but also an additional element of brand identification. \n\n\n Brand design of alcoholic beverages is one of KOLORO’s core competencies. Therefore, if […]
CONSUMER PREFERENCES ON THE ICE CREAM MARKET IN UKRAINE
Ice cream is a very popular product on the Ukrainian market. Consumers of ice cream are almost 90% of the total population. Earlier we have already conducted a study of the ice cream market, and now we would like to find out and analyze consumer preferences of Ukrainians in the ice cream market. Types of […]
BANK REBRANDING
Rebranding is one of the tools of marketing strategy. It consists in changing the company or organization, regardless of the direction of their activities. Usually rebranding is expressed in the change of name or logo design, ideology of a company. It can be a change in the visual design of the brand, its corporate identity. […]
OVERVIEW OF COOKED SAUSAGES MARKET IN UKRAINE IN 2009-2013.
The meat and meat processing industry is one of the largest food processing industries in Ukraine. It is designed to provide the country’s population with food products, which are one of the main sources of protein. Finished products of the meat processing industry include various types of sausages (cooked, smoked, raw-smoked, cooked-smoked, etc.), hams, sardines […]
CORPORATE STYLE OF THE BANK: LOGO, INTERIOR DESIGN, DOCUMENT DESIGN
The opening of the bank is still a long way off, but the development of the bank’s corporate identity and design has already taken place. Why? Financial institutions operate in a highly competitive environment, the fight for potential clients begins long before all branches are opened. New employees, as the main carriers of the bank’s […]
MINERAL AND DRINKING WATER LABEL DESIGN
This article is devoted to analyzing the design of mineral water bottle and label. Previously, we conducted a market research of the mineral water market in Ukraine, which revealed the main trends in the market and the dynamics of mineral water production for 2008-2012. The structure of the Ukrainian mineral water market by players has […]
PLASTIC BOTTLE FOR MINERAL AND DRINKING WATER
Plastic bottles have long been a common part of everyday life. A wide variety of liquids are filled into plastic bottles all over the world. A huge variety of plastic bottles and jars, has another name – PET containers. This container is made of polyethylene terephthalate – a polymer that was first used for the […]
ANALYZING THE DESIGN OF BEER BOTTLES AND LABELS
Earlier in the article “Beer production process. Beer packaging“We have already told you about the brewing process and the packaging in which beer is most often bottled. In the article “Beer Market Analysis in Ukraine” we told you about the analysis of beer consumers and their preferences, the dynamics of beer production and turnover, and […]
THE NEED FOR REBRANDING – BRAND REJUVENATION. BRAND AGING FACTORS
There are certain stages in the life of every brand or product, which are very similar to the stages of human life. A brand is born, then goes through the stage of becoming established in the market – the youth of the brand. After formation, the product gains a certain popularity and is in the […]
10 BEST VODKA APPETIZERS
When buying vodka, consumers always think about the appetizer, whether it is simple and unpretentious or expensive and sophisticated. We decided to conduct our own consumer research and find out what appetizers people prefer with vodka. Why do you need to know that? – you might think. First, it gives you a better understanding of […]
