Let’s take a look with analytical humor at what is being drunk where, and what are the prospects of development of alcoholic brands (trademarks) in the world, at the moment.
So, first, let’s define the terminology:
Since our view of the alcohol consumption map contains a certain amount of irony, and the number of alcohol brands (trademarks) in the world is off the scale, we will talk about the alcohol brands in understanding their geographical (cognac, champagne) and species (vodka, brandy) names. But we will not fail to say a few words about registered trademarks – national brands….
Without going into detail, the whole alcohol set can be classified as strong and low-alcohol drinks. To be a little more specific, all alcohol can be divided into:
- vodka;
- wine;
- beer;
- tinctures;
- alcoholic cocktails.
Each of the designated names may have a slightly different meaning in different parts of the world. I mean, our strong alcoholic beverage – “gorka” or vodkaWhat we consider a tincture may be called “wine” in other nations. And what we consider a tincture, others sometimes call “beer” or “vodka”. Even our grain vodka used to be called “grain wine”.grain wine“(e.g. the modern vodka “Khlebnyi dar”). And the classic “tincture” is now often called simply “vodka” (e.g., Nemiroff vodka – Ukrainian honey with pepper). In our country it is considered bad taste to drink brogue, but in Africa they drink brogue from ripe or green bananas with a strength of up to 28% and call it “banana beer”.banana beerм”.
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In other words, names of alcohol can vary considerably from country to country, but the traditions of obtaining and drinking it are virtually all similar.
Stereotypes in the world of alcohol
It’s long been believed that types of alcohol consumed and others beverages are directly related to географии и климата. Согласно данному стереотипу, в странах с преимущественно холодным климатом люди обладают «суровым нордическим характером» и пьют исключительно спирт. Градус спирта постепенно понижается с перемещением на юг, и, доходя до арабских стран и Африки, практически «испаряется». Причем, не понятно, что же существеннее влияет на то, что на юге якобы не употребляют алкоголь – hot climate or deliberately cooling the temperament of the locals non-alcoholic religion?
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According to the climate stereotype, in a cool. Scotland love exclusively whiskey, in the harsh России – самогон, vodka and, closer to the south. пиво или вино. В Германии – beer, from strong to lighter beers to the south. In the windswept Atlantic west. France – prefer a strong but refreshing absinthe, tart cognac, and closer to the Mediterranean. вино.
What’s south of here? South of the famous wines Italy, as well as Балкан, Болгарии и Молдавии. А совсем на юге и на юго-востоке? Там – Африка, Arab countries, middle east, Китай, Индия, Япония и Австралия. В них, как и на другой стороне света, ближе к экватору – в южной Америке, Mexico and on Cuba – how hot is that, according to stereotypes, except for the чая и coffee, by the way, which also contains alkaloids (e.g. caffeine), it is impossible to drink anything stronger!
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But, first colonization and then globalization, along with the mixing of races, nationalities, and their preferences, have significantly changed the the alcoholic map of the world, forming something that looks like a patchwork quilt. Now we can definitely answer the question: ““What is the world’s drink?” – “The world drinks everything!“(с). But, still, the most alcohol is consumed:
- according to established ethnic traditions;
- according to the influence of colonization;
- according to global and local consumer fashion trends.
It is fashion and the influence of colonizations that can be called the very patchwork quilt thrown over the traditional climatic alcoholic map of the world, one of the tidbits of which alcohol producers want to get their hands on!
What do they drink at…?
In order to fit firmly into foreign alcohol market, you need to know its local (point) stereotypes! That is, to understand what is under that most translucent, attractive and fluffy marketing blanket, in fact. For this purpose, let us remind you how the following are formed traditional liquor markets.
Read the second part of our article for details on what is being drunk around the world and what producers aiming to export their products abroad should consider. Coming soon…
