BRANDING

Creating a brand at KOLORO is:

Branding is the process of creating and developing a brand. It includes all stages: from the creation of the product – to promotion and advertising. Branding implies:

• working to improve the product;
• increasing the prestige of the brand;
• brand compliance with the market requirements.

Branding is designed to create consumer demand for goods and services. The main goals of branding are to popularize the company orbrand, to increase brand awareness , to increase sales and profits. If you work with the brand correctly, consumers will pay more because they will consider the brand worthy.

You can order brand development at KOLORO. Let’s conquer the world together!

YOU GET

Application rules for all brand elements

Promotion strategy for several years

Support in bringing the brand to market

Turnkey brand

Guarantee of uniqueness of all elements

Consultation on TM registration

Application rules for all brand elements

Promotion strategy for several years

Support in bringing the brand to market

Turnkey brand

Guarantee of uniqueness of all elements

Consultation on TM registration

Creating a brand: stages

1. Analyze the market, competitors and potential CA. At this stage, it is necessary to identify the actual need of the target audience and create a demand for it. To do this, you need to analyze the latest market trends. In this way, brand development will have an analytical basis. Example: Research of hard cheese market in Ukraine.
2. Audit of the company and own-brand portfolio. At this stage, we collect all the information about the client company.
3. Naming and registration of TMs. Developing a name that will be in line with the positioning concept of the new brand. As well as uniqueness testing and trademark registration consulting. Example: Developing a name for the umbrella brand name “Rattlesnake Blend”.
4. Creation of logo and corporate identity (for companies). Example: Development of corporate identity for the company “Development”.
5. Creation of packaging design with logo (for FMCG). Packaging branding will help to reveal all the advantages of the product, tell its story. Example: Development of packaging and label design for TM “Indelika”.
6. Creation of the verbal component: brand legend, slogan, supporting texts and infographics (encouraging first and repeat purchase). Example: Creating a unique selling proposition for Ice Spring vodka.
7. Developing a brandbook and a guideline. We will create a guide describing the main elements of the brand: mission, positioning, brand values and company philosophy. The document systematizes the ideological elements of the brand, creates a comprehensive picture of the brand and provides detailed recommendations for its application. It also describes all channels and methods of marketing communication with the target audience.
8. Building a brand promotion strategy for a period of 1 to 3 years.
9. Brand monitoring andevaluation of the effectiveness of the activities carried out.

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Branding: the price depends on such factors

1. Whether a brandbook needs to be developed. If the development of a brandbook is not required and will be enough 3 variants of visualizations of corporate identity (plus a logo in vector) – the cost of branding will be significantly lower.
2. The commercial objectives that a company sets for itself before starting brand development. The more ambitious they are – the higher the cost of branding.
3. Competition in the area for which KOLORO will develop the brand. The higher the competition, the harder it is to come up with interesting positioning.
4. If it’s necessary to purchase research from outside companies – the cost of branding will be higher.
5. The total number of elements that go into a brandbook. For example, if in addition to corporate identity need the design of the facade of the building – the cost will be higher.

Branding: development of a new TM

Branding is the process of developing and marketing a product, creating a strong emotional connection with the target audience. This connection is based on the actual values of the brand. Branding is a set of activities aimed at creating a holistic image and image of the product demanded by the consumer.

Branding of a company that operates in the service industry

Branding objectives

1. Creating a positive image of the product in the eyes of the consumer, matching its values.
2. Formation of the system of brand communication with the consumer.
3. Developing the concept of brand positioning in the market.
4. Creating a visual and verbal identity for the product.
5. Defining the concept of the advertising campaign and advertising media.

Company brand development – interior and facade of MAC cosmetics store

Branding: challenges

• emphasize the competitive advantages and values of the product;
• reveal the emotional component of the brand;
• Create a connection between the product and the consumer;
• to make the brand image individual, not like others.

Branding tools can make a product better, get consumers interested, get them to buy something, and love the brand. Therefore, when a person comes to a branding studio, they should know exactly what result they want to achieve and what their ultimate goal is. it is desirable that the wishes be formulated in figures. For example, increase sales by 10%, increase recognition by 15, increase market share by 3.5%.

Corporate branding for a bakery

Why do you need branding?

1. Branding determines the perception of product quality. The same product in different packaging representing different brands and manufacturers will have different significance in the eyes of the audience. Corporate branding for a bakery
2. Brand awareness and familiarity dramatically changes the perception of the same item. The brand generates additional value expressed in monetary terms. It increases the value and assets of the brand.
3. A brand is an emotional and psychological trigger. The appearance of the product, its name creates an emotional connection between the brand and the audience. The brand image evokes a number of impressions and associations in the consumer. This is called the “point of attachment” to the brand. Consumers do not remember the product itself, but the impression it makes, its advertising image.
4. Branding helps you differentiate and choose. A large portion of consumers are eager to choose a product quickly. In doing so, they choose a brand that they trust. It also favors brands that are all the time in the rumor mill, reliable and well-known. It is quite difficult to choose a product based on its quality or rational characteristics if you are not an expert in it. That’s where brands come to the rescue with their persuasive UTPs (unique selling proposition). Making a choice becomes much easier.

Branding services are provided by KOLORO. We create dream brands!

Logo – branding of cosmetic products

What do you get when you order branding from KOLORO?

1. KOLORO will develop a brand that is fully aligned with the company’s goals.
2. The name, logo and slogan will be entirely unique. All characters will be able to be registered as TMs. In addition, we will create a visual and verbal identity that will stand out from competitive TMs.
3. KOLORO Company provides consulting on TM registration. With us, red tape will be reduced to zero.
4. Together with brand creation, we will develop a guideline with detailed instructions on how to use all brand elements. We’ll also put a brand legend and positioning into it.
5. Together with the brand image, we will develop a brand development strategy. It will help you understand who the brand’s target audience is and how to work with them in the future. KOLORO will also support the company during the brand launch.

The team of branding agency KOLORO knows how to create and keep consumers’ trust and careful attitude to the brand for many years! So, feel free to explore our work and contact us to order branding for your project!