What will you get when you order logo design from KOLORO?
A logo is a graphic symbol that is used to identify and increase brand recognition. Competent logo design has become a guarantee of quality and an indicator of brand success. A successfully designed logo very quickly becomes a full-fledged brand, which consequently contributes to the growth of sales, recognition and fame. The logo becomes not only the company’s trademark, but also a part of its own style for many consumers.
If you neglect the logo design process or entrust it to non-professionals, it can be detrimental to the brand. For example, a hastily created logo can evoke bad associations. This will lead to a drop in sales and complete brand failure. A free logo will not make a company stand out, nor can it compete with full-fledged works. It will not be able to fulfill the main functions of the logo in a quality manner. The same goes for logo stores. To emphasize the quality of the products and the seriousness of the company’s approach, a concise, symbolic and silhouetted logo is needed. It should not contain unnecessary details and particulars. You can order a logo from KOLORO. We will create an identity that emphasizes style and positioning of your brand, tells its unique story.
YOU GET
Rules for logo placement on different media
Guarantee of uniqueness of all elements used
Compliance of the logo with the company’s line of business
Maximum identification of the company or brand
Effective communication of the logo with the target audience
Rules for logo placement on different media
Guarantee of uniqueness of all elements used
Compliance of the logo with the company’s line of business
Maximum identification of the company or brand
Effective communication of the logo with the target audience
Rules for logo placement on different media
Logo development: the price depends on the following factors
- Packaging Development Needs. Sometimes the cost of the logo can be included in the cost of the packaging. You can read more about packaging design here.
- The scale of the market in which the brand operates. If you need to develop a logo for all-Ukrainian or international brand – the cost will be higher.
The cost of a logo from scratch is virtually the same as a logo redesign. You can find out how much the logo (Ukraine) costs in your particular case right now by calling +38 (044) 223 51 20 or writing to hi@koloro.ua. If you already have one and you want to order logo printing – check out this service.
Creating a company logo: stages
- Internal audit of the company. KOLORO marketers conduct a comprehensive study of a company or brand to better understand its scope of activity, features, etc. Without this information it will not be possible to create a logo that betrays the atmosphere of the brand, its essence and personality.
- Analyzing the market, customers and competitors. The market as a whole is studied in detail, as well as the activities of competitors, their main advantages and disadvantages. We also compile a detailed portrait of the target consumer.
- Formation of the main advantages and distinctive features of the brand or company (UTP). At this stage, a list of all the merits that will be displayed in the creation of the company logo is compiled.
- Presentation of 3 variants of logo concepts and its environment (background image, console element, texture, corporate font).
- Preparation of visualization on the main media (building facade, business documentation, POS materials, transport, clothing, etc.)
- Testing the logo on focus groups and selecting the final version. A focus group of representatives of the target audience is formed on the basis of the research data. The survey finds out what associations arise with the logo, whether refinements are needed, etc.
Ordering a company logo: related services
- If you need to make a logo for a new product (which has not been presented on the market), it makes no sense to develop a logo separately from the packaging design.
- If the development of corporate logo is needed for the facade of the building and the interior of the company , or a network of service points, then draw the logo should be simultaneously with the visualization of the building.
- If the company produces products under an umbrella brand, it is better to order the creation of one common logo. This will increase the recognition and role of the company and its market share.
- If you need to create a logo for the site, you need to think about how this sign will look on the rest of the brand’s products: printing, advertisements or billboards.
- If a logo is needed for an online store, it is important to consider how it will graphically combine the common metrics (quality, affordability, safety) with its own unique features.
To develop a quality company logo means to create the face of the business and stand out among competitors. A poor quality symbol can cause buyer bewilderment or even scare them away from the services.
To buy a logo (Kiev) from KOLORO company contact us right now. Our manager will assess your situation and offer the most favorable terms. You don’t need to pay for a consultation, email hi@koloro.ua, describe your project and we will answer all your questions and calculate the cost of logo creation.
Custom logo: why do you need it?
A logo is an original visualization of a company’s graphic image. It is the main attribute of a brand, the main visual element of a company’s corporate identity, which symbolizes the brand and makes it recognizable. A logo acts as an important element of a company’s image. It helps to define the company’s place among its competitors. Thanks to this small graphic element, the consumer should understand at a glance:
- what the company does;
- what its ideology and priorities are;
- how much you can trust the quality of its product.
Corporate logo: design options
- Text Logo. Graphical lettering of the company name without any graphic elements, margins, outlines and backgrounds.
- Graphic logo. A trademark is a symbol that contains additional visual elements in addition to the text.
- Combination logo or graphic block: a combination of the brand name and company name.
Each person perceives the image seen in a different way, so it is important that the logo evokes positive emotions and a favorable impression of the brand.
Customized logo: peculiarities of creation
Graphic information or images are perceived and remembered much better than textual information . It’s a peculiarity of the human brain’s perception. Therefore, most often the logo is a combination of the brand name and corresponding graphic attributes. Often the name does not appear in its entirety, but can be abbreviated to 1 or two letters.
The logo should not include a lot of small details or thin lines, as this will reflect badly on its memorability. It can also be difficult to print.
Before, start to develop a logo and corporate identity you need to learn the principles of this process. It is not recommended to include more than three colors in the color scheme of the logo. The selection of tones for the logo should be carried out taking into account the general concept of corporate identity.
Logo design: basic requirements
While designing your logo design, try to consider all the mandatory requirements:
- Understandability – the company logo at a glance should evoke associations associated with the company, its activities and product.
- Recognizability – the main purpose of a logo is precisely to make your brand recognizable. Therefore, it should reflect the unique and bright idea of the brand, which should be read between the lines and not get lost among other advertising information.
- Originality – your company logo should not repeat or be similar to other companies’ logos, it should serve as a means of identifying your brand.
- Simplicity of perception – everything is genius simple, the simpler your logo, the higher the level of its memorability of the consumer.
- Usability – when designing a logo, it is important to consider in advance the possible variants of its printing on business cards, company documentation, envelopes, etc.
Making company logos: features
The logo is versatile and that’s an undeniable plus. Regardless of the size of the company, a logo is an integral part of its corporate identity, a sign of its identity and difference from competitors.
Logo:
- brand claims;
- draws attention to him;
- creates a guarantee of product quality and reliability:
- Increases the audience’s perception and memorability of the brand.
Logo development: tasks
- Forms a positive image of the company in the eyes of the consumer. A logo is a litmus test that helps consumers, partners and investors gauge the seriousness of your intentions and ambitions.
- It is a unique promotional tool, increases the level of recognition – the company becomes interesting for the society and attracts attention.
- Increases the effectiveness of advertising campaigns. Logo, placed on a banner, window, stand – everywhere, performs the function of a corporate emblem, tells about the company better than a thousand words.
Need logo design in Ukraine? Designers of KOLORO branding agency will create a corporate logo, brand logo or website logo for you. It will be bright, memorable and unique. KOLORO logos create new concepts, tell the brand story and engage consumers in a dialog.
Contact us today for a free consultation!
