The digital market has changed dramatically over the last 5 years, and these changes have not been without impact on businesses. We have collected 10 reasons why you should order mobile app development.
What does a business need a mobile app for?
A mobile app is a solution optimized for the user’s own needs. It’s always at his fingertips, adapts to the settings of his specific phone model, saves his activity history and has 10 benefits for your business.
1. Mobile applications shape the image
It’s hard to imagine a business that doesn’t care about its image. An app is a way to shape it or improve it. With your own mobile app, you will show your competitors and customers the level of your company, as well as your relevance to the trends of modern business. An app can be a mirror of a website or a way to present an entire company.
2. Mobile applications support competitiveness
It’s no longer just the global giants like Apple, McDonald’s and Facebook that have their own mobile apps. Your direct competitors – companies offering similar products and services – are probably already offering users to download their app.
In order to stay competitive, you must have something to offer customers. The app guarantees user-friendliness, and comfort is an important component of a person’s desire to buy something from you.
By ordering app development, you guarantee yourself a competitive edge. It’s important to use popular sales tools (such as an app) – they allow you to stay in the market and make a profit.
3. mobile applications build brand loyalty
Having a mobile app increases brand loyalty. It is achieved by, among other things:
- Quick access to the application
- Using the application offline
- Personalization
With an app, you can help a person feel like they are part of your brand. This principle was successfully played by Black Star Wear when it launched the ability to add hashtagged photos of the brand’s clothing to the app. The person uploading the photo can also view other people’s photos and feel part of the user community.
When you order the development of a mobile application, you can provide such functionality in it.
4. Mobile applications are aimed at service
Customer service is a component of brand loyalty and a tool to increase sales. The app should care about the user experience. By giving a person the information, product or service they need in one or two taps on the screen, you become a convenient way for them to get what they want. Therefore, it is important not only to order the application development, but also to take care that the obtained result satisfies the user’s needs.
For example, Uklon cab service allows you to choose the class of car, the optimal cost of the trip, specify the presence of pets and pick up the car by other parameters:
5. Mobile applications interact directly with the target audience
A mobile app allows you to work with a hot target audience at once: those who download it are already familiar with the brand and interested in your services. You only have to make them aware of promotions and special offers. By shortening the chain of actions required to make a purchase or order a service, you reduce the number of people who have time to change their mind about buying. As a consequence, the conversion rate goes up.
6. Mobile applications – the key to effective marketing
Instead of billboards on freeways, send push notifications to customers. Instead of contextual ads – use in-app ads and splash-screens.
With a hot target audience, marketing and advertising campaigns will show themselves much more effective. You will no longer have to “drain” your budget: the money spent on advertising will be recouped through interaction with people already familiar with your company.
A mobile app expands marketing opportunities. You’ll be able to:
- collect data and send shares only to interested people;
- to showcase the merchandise;
- Organize interactives to increase user engagement;
- personalize content.
By doing the right branding, even the look of the app will encourage people to utilize the services offered. Proper promotion of the app will help to increase its installs.
7. Mobile applications increase sales
According to a 2016 Google study, 38% of people surveyed regularly make purchases using mobile devices. In another study conducted by Adobe, more than half of those surveyed said they found a mobile app to be a convenient way to make online purchases. Today, a mobile app is one of the main sales tools. By giving it up, you’re missing out on a significant portion of your target audience who will come back time after time for discounts, sales and promotional offers. Based on existing analytics, a mobile app revenue growth chart has been created that includes projected results for the next 4 years:
8. Mobile applications as a basis for auto-funnels
An app is a way to create an auto sales funnel. An autofunnel is a customer’s journey from the first encounter with a brand to the purchase of a company’s product or service. And the shorter it is, the more likely a person is to make a purchase.
The mobile app reduces the number of failed purchases by presenting information in a convenient way. A well-designed user journey reduces the risk of losing customers at the product selection and checkout stages. The app avoids unnecessary steps. For example, by asking for his phone number right after installing the app, you won’t have to ask for it every time you confirm an order.
9. Mobile applications and feedback
By leaving a feedback box in the app and setting up analytics, you can get full feedback from users. This is important for improving the application itself and solving user problems.
It is important for the customer to feel that they are taken care of. Analytics will help personalize the offer for each individual user, and direct communication with them will help you better understand their desires.
For example, the Netflix app collects data about a user’s viewing habits, and when signing up, it asks the person to select movies they like. Based on this, the service builds a customized recommendation system. Comedy fans see movies in this genre at the top of the page, lovers of crime series can go straight to the new detectives and so on. Such personalization has a positive impact on brand prestige and user loyalty.
10. Mobile applications and promotion tricks
With the app, you turn a regular customer into a brand advocate. Little tricks can help, from in-app quests to small promotions for loyal customers. By increasing user engagement, you increase the likelihood that the user will make a purchase.
Read also how to improve the security of your mobile app.
A good example of such trickery is the case of the Mono Bank mobile app, which launched a “quest of the month” in April. The point of the quest is to find a game in the app and score 100 points in it to get a reward. These awards are also a good example of using tricks to increase brand loyalty. By turning app usage into a game that everyone can win, you improve how customers feel about the company.
Bonus: 5 examples of business app development that “shot to fruition”
- The Planet Kino movie theater app speeds up ticketing and allows you to collect points, which are then used to buy new tickets or goods in the theater’s marketplace. The app is appealing with its intuitive UX design and full alignment with the company’s brand:
- Privat24. Another successful case is the mobile application of Privatbank. User-friendly, it almost completely replaces a trip to a bank branch and saves you from searching for a terminal if you need to quickly transfer funds. Here you can also pay utility bills, recharge your mobile account, and even book train tickets.
- Glovo. Food delivery service Glovo, whose branch started operating in Ukraine in 2019, can also be proud of its app. The user immediately selects a specific type of service that interests him, binds his card to the application, and in case of problems – quickly contact a consultant:
- Attachment 1+1 video. Streaming service from media company 1+1 Media collected all media content of the group in one place. The list of functions includes watching videos from the application’s library, online broadcasts of TV channels, buying to watch series before the premiere on TV, voting in the projects “Dancing with the Stars” and “The Voice of the Country” and other bonuses:
- Nova Posta app. Completely replaces the website: includes tracking, payment and forwarding of parcels, reports current company news, provides a map and schedule of offices across Ukraine.
You can order mobile application development in KOLORO company. We will help in developing the most favorable app concept for your company and create a product that meets the needs of your business and target audience.
We can also develop a marketing strategy for your company and handle the promotion of the app. Our experts will be a reliable business support and develop an application that will take you to the digital segment of the market.
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