I didn’t get fired after an article about a corporate superhero lunch. Just a 53% pay cut. So I’ll continue to cover intra-corporate events.
Event one
When I was little and silly (as if anything has changed), I used to dream of a crown. Not of princess status, not of power, but exactly of a cold metal object that was so uncomfortable to wear on my head. Every summer, returning from the Crimea, I brought home smooth sea glass – jewelry for inlaying the crown. My parents did not see their daughter as the future Grace Kelly, so the sea glass was systematically thrown away.
The glass was discarded, but the dream remained.
What was my surprise when, on a hot May day in 2017, at exactly 17:00 our manager Igor crowned our account manager Mikhail. The crown was not metal, but made of PLA plastic, but my childish alter ego gasped with envy at that moment.
Photo. Misha and glass. Just a really weird collage.
Let’s understand what can make a grown intelligent man take a knee in a corporate kitchen and put his shoulder under a cardboard sword. That is to say, to undergo the rite of Colonization.
To be admitted to the rite Misha had to pass a number of tests:
- Get as many colleagues out for coffee as possible without explaining the reason for this spontaneous team building activity.
- Give every employee a superpower (as if we don’t have enough of our own) and make a report in the form of a presentation.
- Persuade the printer to print the presentation for free. By recording the dialog on a tape recorder.
- Complete many other tasks for HR-er Tatiana, while taking care of daily work stuff: logo creation, naming a yet-to-be-named husky, and developing a UTP for a children’s center.
Misha will convince any director in 8 minutes that the company needs a rebrand. What’s there – a free printout or a coffee call. Anyway, he did it.
Event two
When I was a little older, I held the position of editor of the school newspaper.
Two things are worth clarifying right away. If a person holds a position, he or she is paid for it (I think that’s how it works in the modern world). My class teacher simply exploited the extracurricular labor of a minor, so, Svetlana Vladimirovna, if you are reading this, I hope you are at least a little ashamed.
And two: the school newspaper is not a set of pages with freshly printed ink that you leaf through during your morning coffee. It’s a paperweight in front of the principal’s office that no one ever reads.
So when Tatiana announced that we would be staying late after work today and doing the paper for COLORO, my teenage alter ego died of dejection.
But as it turns out, with a personal team of graphic designers, it’s a lot of fun.
The Viking concept was chosen.
There aren’t many rules to being a creative. It’s just: love what you do and create ideas. A branding agency doesn’t sell pictures. Not text. Or even commercials. We sell ideas.
While the designers were using children’s pencils to create a gradient of waves, the copywriters were busy working out the idea. This is what came out after 20 minutes of brainstorming.
A branding agency is a huge drakkar filled with marketers, designers and copywriters. It scours the waves of the advertising ocean, trying to find its promised land – consumer loyalty. Shouting slogans, the fearless Vikings invade a new territory and completely occupy it. Now the consciousness of the customer is in their hands. The flag with your logo fluttering in the wind…
By the way, if you like compelling stories too – we’d love to create a legend for your brand.
Photo. A team at work and an unfinished newspaper. You can see the completed version in our office at 5/1-A Trekhsvyatitelskaya Street
Event three. It’s the main one
Let’s not stray from tradition…..
When I was in my third year of college, I decided to identify myself in society and join a subculture. I did some home marketing research and concluded that hippies were the safest for my physical and moral health. I started wearing a hijab and smiling at people on the subway. And then I went to a traditional hippie party. With traditional hippie fun. If you know what I mean…
I probably don’t need to describe my emotions when I first heard the theme of the next corporate event.
A hippie style corporate luncheon was held on the last Thursday of the month.
On this day, we carried goodness to the masses, created the cutest brands and 3D-printed such badges ☮ (that is, we lived the usual measured life of a branding agency).
Photo. ColoroCommand
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Friends, comrades, colleagues! Order our services or call us to get help from a highly qualified branding specialist. We will do it with heart!
