MISSION IMPOSSIBLE: CREATING A NAME FOR THE BABY
How do you choose a name for a baby? Choosing a name seems like an easy and pleasant concern. Until you start doing it directly. – Maybe Sofia? – You want her to be the fourth Sophia in the class? -Then I suggest Angela. -Yeah … And you don’t have to come up with a […]
ANALYSIS OF THE UKRAINIAN JUICE MARKET FOR 2011-2017
On the Ukrainian market there are juices, nectars, morses, cocktails and drinks with added juice. They differ from each other by the percentage of natural juice: In Ukraine, juices are produced in two ways: Vitmark-Ukraine, a major producer, reports that to produce juice from concentrate, the fruit is sorted, washed and sent to a press […]
OVERVIEW OF THE UKRAINIAN BEAN AND INSTANT COFFEE MARKET
Coffee is not just a product. It is a tradition, a ritual, an image detail. A young girl, late for work, carries plastic cups of Americano for her colleagues. Close friends finish their meal with a cup of strong espresso. A man of 55, who had solemnly promised his wife “not to drink anymore” the […]
ANALYSIS OF THE MEAT AND SAUSAGE MARKET IN UKRAINE FOR 2016-2017
Production volumes of meat and sausage products in Ukraine Three years ago, all sectors of Ukrainian industry suffered losses. Meat and sausage production was not an exception. According to marketing research of “KOLORO” there are 3 reasons for that: But, starting from January 2016, the situation is improving – production volumes are growing. According to […]
BARBER SHOP CORPORATE IDENTITY: A COMPETITIVE ADVANTAGE OR A WASTE OF MONEY?
What is the difference between a barbershop and a beauty salon? The presence of a corporate style. It is not enough to come up with a catchy name and develop a logo for a men’s barbershop. To make the institution stand out among competitors, it is necessary to take into account all the elements of […]
ANALYSIS OF THE UKRAINIAN PRIVATE MEDICINE MARKET IN 2017: FEATURES AND BRAND IDENTITY OF THE BEST CLINICS
According to WHO and EU recommendations, the required minimum budget expenditure on health care is 5% of GDP. In Ukraine, these expenditures amount to 2.5% of GDP. In 2016, the Cabinet of Ministers reduced payments for bed maintenance and procurement of medicines. State hospitals do not receive sufficient funding, the quality of services is deteriorating, […]
CREATING PROVOCATIVE ADVERTISING: THE TORMENT OF CONSCIENCE VS. THE CHANCE FOR EXPLOSIVE SALES
Koloro Branding Agency was approached by the print edition of Media News to answer some questions about provocative advertising. As you can see, we agreed. How do you feel about the use of provocations and high-profile events in advertising campaigns? It is necessary to distinguish between an advertising campaign based on high-profile events and provocative […]
GAMBLING BUSINESS: ANALYSIS OF THE MARKET OF CHILDREN’S ENTERTAINMENT COMPLEXES
Gambling. Can you imagine smoke-filled pubs, chips on the poker table and underground clubs? You can keep the chips, but we hardly need the other elements. After all, we will be talking about family entertainment complexes. Now on the Ukrainian market there are such entertainment complexes for children: In a separate group we can single […]
HOW TO NAME A PASTRY SHOP: NAMING FROM THE PROS
Pastry shop. No. Not like this. You can do it now. Confectionery… A business that is destined for success. You can start your “tasty” business with a starting capital of $3000, and pay off in just 1-2 years. The quality of goods and service is only half the battle. Before you open your own candy […]
DAY Y: COMPANY LUNCH
I didn’t get fired after an article about a corporate superhero lunch. Just a 53% pay cut. So I’ll continue to cover intra-corporate events. Event one When I was little and silly (as if anything has changed), I used to dream of a crown. Not of princess status, not of power, but exactly of a […]
