Drafting of technical specifications from KOLORO company
An order for the development of corporate identity, packaging design, logo or website is always accompanied by the preparation and execution of the relevant documentation – contract, brief and terms of reference (TOR). Creation of TOR is the first stage of joint work of the customer and the contractor.
One of the most common ways to cut costs and reduce the project budget is to independently writing the TOR (Terms of Reference) .
However, without a certain experience it is quite difficult to make a competent TOR, which will be understandable to both the performer and the customer.
In the terms of reference it is necessary to accurately and clearly describe the requirements for the object of work, to establish the technical parameters, the purpose of the object, to prepare the composition of the necessary project documentation, to determine the terms and procedure for the execution of work.
Before proceeding to the development of the terms of reference, it is necessary to conduct research, preliminary calculations, and collect background information.
Creating a TOR is a complex process that is better left to professionals, besides your “king brand” has more important and prioritized tasks than writing a TOR.
The terms of reference are
Terms of Reference – is a fundamental document of the entire project and the relationship between the customer and the contractor, which allows you to clearly define the order of work, the responsibilities of the parties and the timing of the project.
On how correctly, accurately and clearly drawn up the terms of reference for the contractor will depend on the timing and success of the project as a whole.
Types of TOR (Terms of Reference)
The Terms of Reference is the first step towards the realization of any project. There are countless types of terms of reference for work:
– terms of reference for website development;
– terms of reference for logo development;
– terms of reference for program development;
– terms of reference for corporate identity development;
– terms of reference for design development;
– terms of reference for company name development;
– terms of reference for website promotion, etc.
Regardless of who you have chosen for the role of project executor – a freelancer or a branding agency, before starting work on the project, it is necessary to analyze and process large amounts of heterogeneous information. To study the data concerning the project goals and objectives, strategic and current goals of the company, requirements to the object of work, customer’s wishes, deadlines for delivery of the finished project and expected results. Next, you need to put this information together, structure the data, and provide it to the contractor in the form of a statement of work.
As a rule, it is the task of the project manager to develop the ToR. No one but the customer will best describe the ideas, operating principles, project goals and company activities. This description should be as clear as possible and should be presented in the form of a general story about the company and its brand.
Structure of the terms of reference
The structure of the terms of reference (form of the terms of reference) is as follows:
1. Project Goals
The ToR should specify what goals the company wants to achieve using the results of the completed project. Such goals, for example, can be: launching a new product, rebranding a company or brand, conducting an advertising campaign, etc.
2. Описание компании заказчика
– Сфера деятельности и масштабы компании, ее миссия и позиции на рынке;
– Описание портфеля брендов компании – с какими торговыми марками работает фирма;
– Список главных компаний-конкурентов;
– Перечень основных конкурентных преимуществ компании и УТП (уникальное торговое предложение).
3. description of the situation and the latest trends in the market for which the brand is being developed
– The price segment of the company’s product or services;
– Consumer portrait (age, gender, geographical data, social level of the target audience);
– Tactical and strategic marketing goals of the company (for the period from 1 to 3 years);
– Model of consumer behavior and description of situations in which the consumer makes a purchase;
– Description of the main characteristics of the existing brand, its positioning concept, slogan, marketing communications, necessary in case of rebranding.
4. Референсы
Перечень примеров аналогичных работ, которые нравятся заказчику в контексте данного проекта.
5. Требования
В данном разделе необходимо прописать все технические и функциональные требования к проекту. А также требования и пожелания заказчика к графике, тексту, цветовой гамме, к стилю, шрифтам, фирменному персонажу и др.
6. Перечень предоставляемых материалов, которые необходимо использовать в проекте
Кроме требований и рекомендаций к проекту необходимо также предоставить исполнителю эскизы, текстовые и графические материалы, которые раскроют ваше видение проекта и помогут исполнителю в получении нужных результатов.
7. Сроки выполнения работ по проекту и гонорар исполнителя.
Writing the TOR for the project allows you to organize your work and the work of your contractor. The terms of reference provide an opportunity to divide the project into separate processes and stages, to control the fulfillment of each of them. By outlining the project goals, objectives and expected results in the statement of work, you simplify the process of understanding the project by the contractor and increase the efficiency of the project execution process.
Development of ToR (Terms of Reference)
Branding agency KOLORO offers the service “Development of TOR (Terms of Reference)” for all kinds of projects: terms of reference for website development, logo development, program development, corporate identity, design, portal development, website promotion, etc.
And also our branding agency will help you to highlight the unique selling proposition (UTP) of the project, help with the creation of the company’s character, logo, corporate identity, advertising design! Your “royal brand” should always be top of mind!
