There are many brands in the wine market, which can make it take a long time for consumers to choose the right product. Or, which happens often, gives in to a momentary mood and takes the first bottle with a bright label. This is where every wine producer faces the question of how to attract the attention of the customer to their product. In this situation, it is logical to turn to professionals who know a lot more about wine label design than you can imagine. Proper design will attract the consumer and encourage the first purchase.
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What wine label design speaks about and to whom
Each buyer is looking not only for a particular flavor of wine, but also for “his” label that is close to his style. He may not realize it, but he is still looking for it, so the manufacturer’s task is to broadcast values close to the customer. The best way to do this is simple: impact the buyer emotionally. The label of your favorite (or potentially favorite) drink, evokes pleasant emotions and hints at the significance of the moment: here and now you are buying a status product, even if the chosen wine does not belong to the premium class.
Stylistics and wine labels
Alcohol label design is a way to convey information to the customer through pattern, coloring, and story. Therefore, the design is made clear, revealing the essence of the message. An element is created that carries the main semantic load, while the others complement it.
For example, many consumers like the illusion of handmade goods, and this is evidenced by the demand for goods made in this style. Repeating patterns, vintage design are associated with reliability and quality proven over the years. And the papyrus-colored vignettes reinforce the impression made.
KOLORO can help you decide on a wine label design.
Wine label style color
To get a stylish label, the design should be made in a beautiful color scheme, where each shade carries its own emotional message, plays off the main color. Black color embodies power and elitism, red is associated with love or passion, emotionality and aggression, green with prosperity, calmness and reliability.
Neutral tones such as black, white and gray are often used in wine bottle and label designs. They are combined with pastel colors: beige, cream, pale blue. But some manufacturers like contrasts – black with red, blue with orange. These brightly colored solutions are immediately eye-catching.
When releasing limited edition wines, producers sometimes take into account the trend of the season – this or that color.
Depending on the print quality and durability that the label design will require, the cost varies.
Label and packaging design: text and typeface
The bottle design can be bright, laconic, provocative – whatever you like, as long as it is not impersonal and incomprehensible to wine consumers. Everything from meaning to font size and style is important in label text.
Experts recommend being especially careful when choosing a font style. correlating with the message of all other elements. The best option to ensure this quality will be to develop a label design, the price of which will more than pay for itself due to the increased demand in the market.
A successful example of this is the Spanish company Lazarus Wine. This producer has drawn attention to the fact that information on wine labels is inaccessible to blind people. The solution was a project to create labels with braille in place of the drink description instead of the usual printed text.
Designer Lazlo Mihaly Naske emphasized calligraphy in his creation for the Péter Wetzer winery. He believes that this typeface is particularly suitable for Kraft wine as it complements its handmade concept.
Wine label design: material and shape
Manufacturers often seek help with something like label development. The price of such services is calculated on the website or with the consultants. The quality of the label material affects the realization value, provides durability and the right impression of the product.
Branding company KOLORO accepts orders for individual development of labels for alcohol.
Pay attention to: Create a packaging design: main rules and basic secrets
Keep in mind: the design of the label should evoke the same associations for the customer as the design of the liquor store, if it is branded.
Label design: a glimpse into the past
The French winery Chateau Haut-Brion has been producing wines since the 16th century. And for many years now, the same image has been on the label – a building from the estate where this château is located. Nowadays, the design has not changed much: the same Gothic building adorns the label, revealing to the buyer a history of several centuries. Undeniably, this brand has a solid reputation.
Packaging and label design development: foreign experience
Each manufacturer has their own priorities when it comes to wine bottle design. Some emphasize history and time-honored quality, like Chateau Haut-Brion, while other wineries beautifully design to appeal to the consumer.
The cost of label design in Kiev can be calculated on the site KOLORO. We’d be happy to help.
Analyzing product packaging using Convento da Glória as an example
These bottles of wine clearly have a noble purpose – to remind the buyer of the Baroque era, when fine lace, curls and such modest gilding were in fashion.
Millesime wine label
Label and container designer Millesime took a different route – no patterns, but relief of form, as if it were a polished ebony statuette. The matte finish contrasts beautifully with the gold-tone emblem.
Branding agency KOLORO will make an exclusive design of labels and containers in a short time.
Creative label development for other brands
Creative wine design helps the wine stand out from the competition and calls for attention. To do this, you need to emphasize a chip that will pique the interest of the consumer.
The image shows El Buscador Spanish wine branded stickers with fillwords.
Also, to create a label, brands often organize design contests. In this case, the bottle design was part of one of the unspoken competitions. The label sort of broadcasts the thought, “a classic recipe just like grandma’s.” Those who gravitate towards tradition may be interested in this label design. The price of the product is unlikely to hit the buyer’s wallet.
Iskrena vina Matkovic is a Croatian wine whose bottles are packed in wrapping paper. According to the brand’s creator, the purpose of this design is to convey a beautiful harvest story to the consumer.
Ukrainian brands
Wine brands from Ukraine often emphasize history and heroic stories from the past. Let’s take a look at the most popular brands.
Cotnar wine packaging design
Cotnar vineyards are located in Transcarpathia. The main distinctions of the company’s wine label are the lion-shaped emblem and the company seal. The designers clearly did not overload the composition with excessive details.
In this image, the firm approached the design with creativity. Clear and pleasant font, shade combinations and signature made for an exclusive batch.
Analyzing other labels of the brand, it can be seen that the colors of the sticker are consistent with the color of the wine without losing the concept of the company. And the Monte Cote bottles feature cats, which is in demand because of the pictures of furry favorites.
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Prince Trubetskoy Winery
Consumers can easily recognize a bottle from this winery by the coat of arms that appears on the product. Interestingly, bottles of reasonably priced wine have a light-colored label with a picture of the historic estate where the vineyards are located. But the more elite the wine, the more modern the design looks for a given brand.
The series pictured below is different from the others from this company. The colors are much brighter, more contrasting. The collierettes are eye-catching: white for white wine, and black for red liquor.
Labels on bottles to order in Kiev, as well as other branding services can be made on our website KOLORO.UA .
