CINEMA CORPORATE IDENTITY: FIREWORKS OF BRANDS
The corporate style of the movie theater should attract attention, explain how the institution is better than others, and encourage you to visit it. The identity is created by many visual elements: building facade, signs, brochures, posters, popcorn boxes, website poster. Movie theater attendance has been slowly dropping since the nineties, thanks to consumers having […]
EFFECTIVE MERCHANDISING OF GOODS IN STORES AND PHARMACIES
Layout of goods in the sales area of the store – an important area of merchandising, based on an understanding of human psychology and aimed at increasing sales. Its purpose is to arrange the goods on the shelves in such a way as to realize the marketing strategy of the company. What the customer sees […]
CORPORATE IDENTITY OF THE BOOKSTORE: LOGO, SLOGAN AND OTHER IDENTITY ELEMENTS
A bookstore’s identity is one of the most powerful factors in building off the competition. It is the design of the bookstore that largely determines the brand recognition and the attitude of customers. The identity also solves a number of additional problems. It greatly simplifies the development of a bookstore chain and markedly reduces its […]
SOCIAL ADVERTISING: WHAT NOT TO DO
Social advertising is one of the main tools in the fight for a better future for us and our descendants. In this article, we’ll tell you what to do to make sure you don’t jeopardize that future. And you can order social advertising right now in KOLORO studio! “If there were more kindness, life would […]
COMMERCIALS PRODUCED FOR THE 2018 SUPERBOWL
The Super Bowl (the final game of the National Football League) is the most popular televised event in the United States, drawing more than 100 million Americans to their television screens. Every year, the world’s biggest brands shoot a special ad that they show at halftime for insane amounts of money (in 2018, for example, […]
CREATE AN UMBRELLA BRAND OF DAIRY PRODUCTS AND ROLL AROUND LIKE CHEESE IN BUTTER
Monopoly has become the most popular game of modern times for a reason. To conquer the entire market and make the supermarket shelves full of your products is the dream of every entrepreneur. Only they won’t admit it to you 🙂 Creating an umbrella cheese brand: what it is and who needs it Ukraine’s cheese […]
ANALYSIS OF THE PASTA MARKET IN UKRAINE-2017: PROSPECTS AND TRENDS
Macaroni is still popular among the residents of Ukraine: 96.5% of the population consume this product. And this statistic includes not only products made of wheat flour, but also rice, rye and other products. The production of pasta in Ukraine occupies a leading position in the food industry. The pasta market in 2017 has undergone […]
ANALYZING THE UKRAINIAN CONFECTIONERY MARKET: TRENDS
The Ukrainian confectionery market has changed a lot during the economic crisis: key players have given up their positions, and buyers have a different approach to choosing sweets. We will talk about the market development and its prospects in this review. Confectionery – sweets, with high nutritional value, bright visual appearance and unique flavor. The […]
ANALYSIS OF THE UKRAINIAN CHEESE MARKET
Cheese production is a long process that depends not only on production capacity but also on the economic condition of the country and the market situation. Recent years have been quite challenging for Ukraine’s dairy industry. Military actions, difficult economic situation, devaluation of the hryvnia, lack of working capital of enterprises – all this led […]
WINE LABEL DESIGN
There are many brands in the wine market, which can make it take a long time for consumers to choose the right product. Or, which happens often, gives in to a momentary mood and takes the first bottle with a bright label. This is where every wine producer faces the question of how to attract […]
