CORPORATE IDENTITY (IDENTITY) OF THE BAR / PRE-PARTY
Trends in bar design The bar’s unique identity attracts thousands of customers and increases sales. Let’s take a look at what the world’s unusual establishments look like and learn more about the trends in their design. Types of bars 1. luxury format. For the decoration of such a bar use expensive metals and high-quality tableware. […]
BRANDING OF STREET COFFEE SHOPS: HOW TO BECOME VISIBLE
Surviving in a highly competitive environment and becoming popular is the goal of every businessman. KOLORO branding agency knows how to open a coffee shop and make it successful. Opening a coffee shop. Where to start? 1. A business plan for opening a coffee shop is needed like air. It includes: 2. Why will people […]
DOOMSDAY DIARY: MY COLORIZATION
The dark and overcast morning began with a wake-up call and a piercing headache. It was reminiscent of last night’s liquor, half a bottle of which I knocked back into myself while I watched the second season of The Bargainers. Boil (a couple of eggs), fry (a piece of meat for breakfast), scratch (sleepy tired […]
KOLORO 2017: RESULTS
The new year 2018 is upon us, which means it’s time to summarize the results of #KOLORO2017. Today on the program: updates on the team lineup, fun stories from the office, and the hottest projects of the year. Let’s go in order! A photo, after which it turned out that only Dasha can jump out […]
BANK MARKETING STRATEGY
How monobank’s marketing of banking services attracted thousands of customers in a month Mobile bank monobank started beta testing in October 2017. Within a month, the company issued 12 thousand cards, and by November 6, Ukrainians had already received 150 million hryvnias of loans. What gives confidence to a new firm? How is its marketing […]
DEVELOPMENT OF THE COMPANY’S CORPORATE IDENTITY ON THE EXAMPLE OF TNK WOG
Development of the company’s corporate identity on the example of TNK WOG A company’s identity and branding is the cover of 21st century business. Multinational corporations require much more work on the external component of the brand. They require a unified identity: unifying the appearance of offices, production buildings and transportation vehicles. Read also: What […]
DRUG BRAND PROMOTION STRATEGY
Marketing in pharmaceuticals: create, pitch, sell, cure Medical marketing is a much more subtle science than food or car advertising. It is important not only to creatively present the idea and purpose of a certain drug, but also to attract customers to pharmacy products. Promotion of a healthy lifestyle and timely treatment of diseases is […]
DEVELOPING CORPORATE IDENTITY FOR AN AIRLINE: EXPERIENCE OF MAJOR PLAYERS
The corporate identity of an airline should “fly” as well as airplanes! The face of every company is the logo. An airplane decorated with company colors, if it will not fly faster, it will certainly fly more gracefully. Back in World War II, combat airplanes of the Air Force were decorated with menacing toothy images […]
PACKAGING DESIGN FOR FEMININE HYGIENE PRODUCTS
Packaging design for feminine hygiene products: from pink to black American marketers sometimes use the exact term pink thinking. “Pink thinking” is characteristic of companies that stereotype women. The item should be in pastel-colored packaging, in florals, ruffles and labeled “for women only.” However, such an approach is far from always justified – no, more […]
MEDIA RESEARCH IN SOCIAL NETWORKS. DO THEY MAKE SENSE?
Market experts are not bored. Recently, we were approached for a comment by experts from the Marketing Research in Ukraine magazine. They asked us to talk in detail about modern social networks and how realistic it is to use them as a tool for marketing research. We invite you to read about what came out […]
