Trends in bar design

The bar’s unique identity attracts thousands of customers and increases sales. Let’s take a look at what the world’s unusual establishments look like and learn more about the trends in their design.

Types of bars

1. luxury format. For the decoration of such a bar use expensive metals and high-quality tableware. Hi-Tech and modern styles with monochrome colors prevail.

2. Top class. The bar features an original, easily recognizable interior. It can be safely defined as a “conceptual institution”. The decor and tableware are somewhat simpler than the previous version. The bar can be decorated in the style of a particular country, era. The interior features many details that complement the chosen concept: paintings, posters, flowers and musical instruments.

3. First Class. The establishment relies on atmosphere without the use of expensive decorative items. The pricing policy is democratic. If music is playing, it’s only on the record.

Bar identity: where to start

Components of corporate identity:

• the title, the slogan;
• corporate colors and logo;
• Facade of the establishment and signage;
• interior design;
• uniforms of service personnel.

When developing a corporate identity, it is important to consider the range of products on which the bet is made. The bar doesn’t always specialize in alcoholic beverages. You can distinguish espresso bars, grill bars, cocktail bars. The institution for a cozy quiet rest with friends is usually equipped with soft sofas, additional points of lighting, which are placed near the tables. Comfortable upholstered furniture and pleasant knick-knacks will give a homely atmosphere.

The bar for watching sports matches should be designed differently. The furniture is characterized by simplicity, the decor with sports accessories: scarves, hats, balls, hockey sticks. The interior uses furniture made of wood.

If a bar or pre-party establishment bets on a certain cuisine, for example, Mexican, then every detail of the interior should correspond to the chosen country. In the case of Mexico, it’s sombreros on the walls, totems as decor, lots of cacti. Such an interior is dominated by ochre colors, warm shades.

Branding agency KOLORO will develop a unique corporate identity of the bar or pre-party, which will favorably distinguish your establishment from the competition.

Unique bars and pre-party establishments. Corporate identity development

The bright corporate style of the institution helps to attract visitors. The name of the bar, signage, slogan, design of the establishment and original menu form a coherent image.

• Bank’s fan-bar, Kiev, Ukraine

The case when the name perfectly conveys the concept of the institution. Guests here are served drinks and food exclusively in cans, which you will agree is original. The chosen theme is traced in the interior décor: the walls are decorated with prints, on the shelves there are jars with tasty filling. In the institution visitors can buy souvenir products with the logo: cans, T-shirts and much more.

KOLORO branding agency will develop the main elements of corporate identity. Read about how brand identity helps increase the price of a product here.

• Laundromat Cafe, Reykjavik, Iceland.

Laundromat Cafe is an amazing concept that successfully combines a bar, cafe, library and even a laundromat. Visitors can take a seat at a table with one of the books that have been placed at the bar or have a glass of wine at the bar while waiting for the laundry to finish. The walls are decorated with maps, photos and posters that add to the coziness of the place. Warm fiery tones are used in the design, from the furniture to the lighting. The door is painted red, to match the sofas and chairs.

• “Monkey Bar, Berlin

The windows of the bar overlook the zoo, and the designers skillfully used this fact. The name speaks for itself, because from the huge panoramic windows you can watch the scurrying monkeys. The interior is very laconic, dominated by concrete and wood. A fireplace will warm visitors during the winter season, while pillows and lamp lighting add to the coziness.

• Northern Lights Bar, Iceland.

The main attraction of the bar is its location, which is aptly emphasized in the interior. The establishment is in a remote location, which allows you to see the northern lights through the huge panoramic windows. The interior doesn’t look like a typical bar, visitors are surrounded by glass and wood, and you can relax on soft sofas that would fit right into someone’s living room.

• Clinic Bar, Singapore

This is an institution that can shock visitors. The chosen theme is evident in every detail. Instead of chairs, wheelchairs, aluminum tables. Inside the bar, you can take a seat on cushioned couches that used to be hospital gurneys. Beverages are served through a drip system.

As we can see, all bar names fully reflect the concept of the institution. The interior and exterior details are done in the spirit of the chosen direction and nothing sticks out from the overall story. The names emphasize the positioning of the bar, help the visitor to get the first, perhaps unforgettable impression of the institution. Logos, slogans and signage are made in the same identity.

When developing an identity, special attention should be paid to the basic elements of corporate identity. A logo for a bar is a basic promotional tool. It should reflect the cuisine, concept and philosophy of the establishment. Read about the role advertising design plays here.

Designing a bar is a responsible task that should be entrusted to real professionals. KOLORO branding agency knows how to create a place you will want to come back to again and again.