Naming is becoming more and more important part of brand promotion policy. Often in order to come up with the name of the company, brand or trademark gathers a large team of professionals, conducted a lot of brainstorming, focus group interviews, marketing research, and all for the sake of generating an unique name for the brand.
Few people know that a large number of names of world famous brands were invented by students or on the basis of musical passions, wordplay, mistakes, puzzling abreviatures. However, despite this, the names of brands have become ingrained in the minds of millions of people around the world and have made companies popular and successful.
Nayvidomishih examples of histories of creation of naming of world brands:
The world-wide known search system got this name absolutely accidentally. At first, the search engine was called BackRab, but later in 1997 its founders, Larry Page and Sergey Brin, decided to change the name of the search engine. A brainstorming session was held in a Stanford dormitory among students who were trying to come up with a name for a system capable of processing huge amounts of information. Then Larry Page came up with the idea to name the system “googol” – a number with 100 zeros, which among students simply meant “unimaginably large”. The student who entered the name made a mistake when registering domain names, so it became “google.com”.
The first project of the creator of Facebook – Mark Zuckerberg, was a hooligan site, which posted photos and data of students vikradeni from the site of Harvard University, which were to be evaluated by visitors, and the name of this site – Facemash. Zuckerberg was taken to task for this, but he created a new project. The name came into his head absolutely accidentally, after he had stumbled upon the book that was presented to all school graduates, which Zuckerberg had finished – “The Photo Address Book”, and the schoolchildren simply called it “The Facebook” – a photo album.
VKontakte
Pavlo Durov, the founder of VKontakte, while searching for a name for his project, listened to the radio show “Echo Moskvy” in the background, where the phrase “In full contact with information” was often repeated. Having cleaned up the borrowed words, Durov received the name of the well-known social network.
Apple
Yabluko is the favorite fruit of Stev Jobs (the founder of the company). After three months of trying to come up with a name for the company, Stev Jobs threatened his partners that if they did not suggest a better name by five years, he would call the company “Apple”.
HP (Hewlett-Packard)
This name was given on the basis of the names of the founders of the company. Bill Hewlett and Dave Packard tossed a coin to see which name would be listed first in the title. Bill Hewlett has won!
Kodak
The favorite letter of the founder of the company, George Eastman, is the letter K. He has been searching for words that begin and end with that letter for a long time. After a long search, he settled on the word “Kodak”, which he believed was the sound a camera makes when taking a picture.
Xerox
The problem is that until the company was founded, the only technology in the world was the technology of freeze copying. That’s why Chestor Carlson wanted to emphasize the use of dry farbuvial powder in the copying technology. Based on this, it was decided to use the word “Xer” – from the Greek word for “dry” – in the name.
Coca-cola
The most popular non-alcoholic drink got this name due to the fact that the original recipe for the drink looked like this: three parts of coca leaves to one part of gorikhiv tropechnogo tree coli.
Pepsi
Pepsi was first produced by pharmacist Caleb Bradham, who named it Pepsi after the word pepsin – the name of an herbal enzyme that favors the cleavage of bilks.
Sony
The creators of the company really wanted to choose a short and laconic name, so they focused on the Latin word sonus – “sound”. At that time (1950), the American word sonny was widely used in Japan. However, the word sonny spelled in hieroglyphs read as “zbitkovyy”, then the founders solved the problem by vikreslivshi the name of one letter n.
IKEA
Ingvar Kamprad is the founder of the company, Imtaryd is the native village where Ingvar Kamprad was born and started his business.
KOLORO Company offers services of professional naming and registration of trademarks (trade marks) .
