HOW TO STRENGTHEN THE COMPANY’S CORPORATE CULTURE
Summer is a time of change for KOLORO. We are not only preparing for the new season, but also striving for constant self-development. In this regard, we are planning to launch new services in the sphere of retail branding, which is so popular today – Retail Audit and Interior Design of Industrial Premises. And also […]
HOW TO COME UP WITH A NAME FOR A CHAIN STORE
Since ancient times, clama has been one of the main factors of success of a trading company’s activity. Advertising determines the popularity of a trading company, the number of orders, inquiries, visits and applications. Creating an advertising image of a company requires a lot of effort, years of work and large financial investments. However, it […]
10 COOLEST MOVIES FOR BUSINESS REPRESENTATIVES
In this article, we have compiled a list of the 10 best movies about business and startups that you should learn from to start a business and run a successful business operation. Before you is a selection of almost fantastic stories about the rise and fall of startups that have attracted the attention of not […]
10 RULES OF AN EFFECTIVE LOGO FOR A RETAIL CHAIN
Fierce competition and a large number of retail brands bring to the forefront such criteria for selecting a retail outlet by the consumer as store design and brand identity of the retail chain. Product assortment, product prices and the location of the outlet have long played a secondary role. Corporate identity of the store is […]
SNACK PACKAGING DESIGN: CURRENT TRENDS
Snacks are natural and nutritious dry foods ready for immediate consumption, often used for a quick snack. Snack products include: chips, nuts and pistachios, seeds, crackers, dried fruit, popcorn, corn sticks, crackers, cereals, granola, straws, and fish snacks (squid, dried fish, rings, etc.). The highest sales levels in the snacks market are observed in the […]
PACKAGING FOR PORRIDGE AND INSTANT FOOD. WHY BRAND PRODUCTS?
In the modern era of fast food and fast food, convenience foods are gaining incredible popularity. Quick and fast breakfasts, office lunches, and business trips are practically no longer without convenience foods. For the modern consumer, time and convenience are much more valuable than a full meal. That is why this segment of the market […]
MARKETING RESEARCH OF THE BEER MARKET IN UKRAINE 2015.
People mastered brewing, even before they started baking bread. Beer is an ancient drink that has not lost its popularity for about 8,000 years. The beer market in Ukraine saw a slight decline in beer consumption and production in 2014-2015. What was the reason for this? How did demand and production levels change? This and […]
11 SPRING EVENTS YOU CAN’T MISS
Quite often the work of a marketer, brand manager or designer, “under the weight” of responsible projects, turns into a monotonous daily routine. To prevent this from happening, don’t forget to attend interesting events that will not only inspire you with new ideas, but also teach you something new, give you strength and confidence! In […]
FMCG BRANDING. MARKET FEATURES AND TRENDS
FMCG (Fast moving consumer goods) – what is it? This abbreviation is applied to the market of consumer goods, goods whose purchase frequency is quite high, in other words, to the market of everyday goods. The market of food and beverages, household chemicals and cosmetics, footwear and clothing, the market of toys and children’s goods, […]
ANALYSIS OF MINERAL WATER MARKET IN UKRAINE. FORECAST FOR 2015-2017.
Mineral water – water enriched with mineral substances of natural composition, extracted from underground springs, which has a therapeutic effect on the human body. Ukraine is famous for its mineral water reserves.The mineral water market in Ukraine is characterized by rapid development, despite the crisis phenomena in the country’s economy.This market is very attractive for […]
