11 REASONS TO REBRAND
When and why rebranding is necessary? Today’s world is changing at an incredible rate, and it’s also rapidly becoming obsolete. That is why entrepreneurs need to be sensitive to market changes and quickly adapt their business activities and products to them. No matter how popular your brand is today, after a while it will become […]
10 SITES TO FIND BUSINESS IDEAS
The first thing you need to start your business and entrepreneurial endeavor is a unique business idea. An idea that would create a new company or set a new direction for an existing company. First of all, business ideas are aimed at developing a new type of service or producing new products that will bring […]
CHECK LIST. BRAND DEVELOPMENT FROM SCRATCH
Developing a brand from scratch is a complex and demanding process. For those who have been planning to create their own brand for a long time, but still can’t get it together, we decided to prepare a clear step-by-step algorithm for creating a new brand – a checklist – and encourage you to take action. […]
7 PRINCIPLES OF STEVE JOBS’ SUCCESS
Steve Jobs is a great innovator, a brilliant engineer and a talented leader. A man who changed almost all spheres of human activity thanks to his unique inventions. Apple shook the world with things like the iPad, iPhone and iPod, iMac computers, Pixar animation studio – and that’s not all of the genius’ achievements. What […]
RECIPE FROM KOLORO. HOW TO WRITE A BUSINESS PLAN
A competent and carefully thought out business plan is the key to the successful development of your business. When developing a business plan, it is important to follow just two helpful tips. First – do not try to find a ready-made example of a business plan on the Internet, do not use ready-made templates, it […]
10 USEFUL BOOKS FOR BUSINESS
There are more than hundreds and even thousands of books published every day, but there is not as much really good literature as we would like, particularly in business, entrepreneurship, marketing, management, and others. Almost every successful businessman considers it important and necessary to publish a book with useful tips for aspiring entrepreneurs or to […]
11 RULES OF LABEL DESIGN. HOW NOT TO STEP IN A PUDDLE
Recently, manufacturers have become increasingly interested in label design and its impact on the consumer, as well as on the sales volume of the product. Numerous studies have repeatedly confirmed the fact that due to unusual label design, consumers are more likely to pay attention to the product and prefer it to other brands. Undoubtedly […]
PHOTO RETOUCHING AND COLLAGING
Beautiful images and photos today are an integral part of advertising booklets and brochures, packaging and label design, websites, POS materials, presentation materials. Photo retouching is the main way to edit an illustration and get the “perfect picture”. Image editing Making changes to the original photo using classical and digital methods is image editing. The […]
HOW TO PROPERLY DESIGN A GROCERY STORE
More and more often the original design of a store is the main factor in attracting modern consumers. A wide assortment and affordability of prices are now receding into the background. Grocery store design – creates individuality and a special image not only of an individual outlet, but of the entire retail brand as a […]
HOW TO PACKAGE VODKA IN AN ORIGINAL WAY. THE BEST PACKAGING FOR A VODKA BRAND
Packaging decides a lot! Today, packaging is a special type of product and in 50% of cases is the reason why the customer makes a purchase. Bright, original, creative, …. – Nowadays it is difficult to over-praise packaging, which, in fact, is a real marketing weapon of competitive struggle. That is why every progressive manufactureris […]
