Beautiful images and photos today are an integral part of advertising booklets and brochures, packaging and label design, websites, POS materials, presentation materials. Photo retouching is the main way to edit an illustration and get the “perfect picture”.
Image editing
Making changes to the original photo using classical and digital methods is image editing.
The main purpose of image editing is to eliminate defects, realize creative solutions, correct the drawing and prepare it for printing.
Types of adjustments when editing an image:
– Eliminating noise (color errors);
– Adjusting brightness and contrast;
– Adjusting sharpness;
– Removing scratches, dust, “broken pixels”.
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Structural correction tools for digital format images:
- Cropping, reducing/increasing the size of a photo. Cropping allows you to remove unnecessary areas of an image, usually at the edges, giving it a more finished look. As you reduce the size of a picture, it loses detail. As you enlarge it, it loses sharpness.
- Collaging or photomontage. Building a new image from parts of other photos and illustrations.
- Обтравка. Выделение какой-либо части или объекта рисунка, для отделения его от фона.
- Noise removal – removing color errors, scratches, dust, etc.
- Retouching (photo retouching) – removing unnecessary details, objects, noise; editing the composition of the photo.
- Orientation of the photo image. Mirror or rotate the photo at any angle.
- Filters and special effects. Stylize, distort the picture, change colors or add volume relief.
Photo retouch
Photo retouching is a set of actions aimed at obtaining a high-quality and beautiful image:
– Elimination of unnecessary details;
– Photo restoration (restoration of old photos, more often scanned);
– Background replacement;
– Change of composition;
– Elimination of noise;
– Portrait retouching, etc.
Retouching uses the following tools:
- Cropping (resizing a photo), removing unnecessary areas;
- Exposure compensation (adjusts the contrast of an image, darkening or brightening it);
- Color correction – working with colors;
- Photo Stylization;
- Hand-drawing new elements of the composition;
- Toning an image, converting a photo to black and white.
Portrait retouching involves working to correct imperfections in a photo:
– Elimination of skin defects, wrinkles, scratches, scars, correction of the oval of the face, eyes, nose, lips;
– Teeth whitening;
– Change of color, hair, clothing;
– Eye treatment (elimination of the effect of “red eyes”), eyebrow correction;
– Correction of makeup and figure.
Photo editing and collaging
It is not always possible to realize an artistic idea in a photo, in order to create an interesting composition and an original plot of the photo it is often necessary to add new elements or on the contrary to remove them. Change the background, add an exotic animal or a tattoo on the body, as well as various inscriptions and signatures – all this is photomontage.
Photo montage includes:
– Adding, removing or editing objects, people;
– Mounting several photos into one;
– Changing clothes, hairstyle, face;
– Special effects, changing background, adding text elements;
– Moving objects of the photo composition;
– Creating a frame for a photo, removing date from the photo.
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Collage is a special technical technique of fine art, joining several elements on a single basis, combining incompatible elements into a single composition.
Collaging is one of the methods of obtaining a high-quality and original photo. Collaging in Photoshop means combining illustrations, photos or pictures of different artistic style into a single composition.
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The following types of collages are distinguished:
– Decoupage – decorating techniques consisting of using different types of materials on one cloth – paper, leather, fabric, etc. The selected materials are used to cut out various fragments of drawings and then overlay them on the surfaces of various collage objects, for example – furniture, dishes, jewelry. From the selected materials cut out various fragments of drawings and then apply them to the surfaces of various collage objects, for example – furniture, dishes, jewelry.
– Assemblage – decorating by applying different details and objects on the basis of collage, which then get a complete plot.
– – Applique – creating an unusual ornament or pattern on the canvas by overlaying on it different types of materials, often incompatible with each other.
– Accumulation – combining completely identical objects into a single composition, in order to create a special aesthetic effect.
– Film collage – combining in a collage fragments of movies of different genres – documentary, fiction, animation, etc., in a collage.
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The main techniques in the process of creating a collage are: retouching, replacing the background image, stylizing photos, working with the brightness and contrast of the image, adding special effects and new objects.
Collaging techniques can be used for the whole image or can be applied to only certain parts of the collage.
The process of creating a collage includes:
– Developing the idea and artistic concept of the collage;
– Changing the background or removing it;
– Adding unnecessary or removing new elements;
– Using special effects;
– Drawing details.
Collages have a strong impact on human emotions and a tremendous aesthetic effect.
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Absolutely any object can be placed on absolutely any background, create an incredible fantastic plot, non-existent in reality objects, build a real object from various fragments of images of other objects. With the help of collaging you can easily change the size of the object, its shape and outline, color scheme.
Application of collaging
Collaging is widely used in advertising, as it allows you to create a unique and extraordinary advertising image. Collages can display both beautiful realistic subjects and fantastic ones. The possibilities of collaging are limited only by the imagination of the photographer.
Collaging, used in advertising and production sphere, is a rather complex and painstaking process that requires not only creative thinking, but also professional skills.
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Most often, to create a promotional collage, various connections of photos are used – i.e. a photo collage is created. In addition, photo collage is widely used in the creation of photo wallpaper in the interior design of restaurants, entertainment facilities and hotels. And also photo collage is used in the design of a new website.
Collages are used in outdoor advertising, in souvenir production (calendars, T-shirts, tableware, tents) and in the creation of POS-materials.
KOLORO company offers high quality collage and photo retouching services. Original design solutions and unique ideas collected on one canvas – the best and most memorable advertising.
