12 WAYS TO COME UP WITH A COMPANY NAME (BRAND, TRADEMARK)
Do you need to come up with a name for your company or product? You have not yet taken on this task or you do not like any idea proposed before? Let’s understand together the main ways of creating a name. We are sure that after reading this article, you will not only learn something […]
BRAND VALUES. 10 WAYS TO CREATE BRAND VALUES
Nowadays, it’s no longer enough to create a brandto develop a concept positioningиbrand legendas well as naming andcreate a logo.. In order to gain the trust and love of the consumer, it is necessary to create a connection between the brand and the target audience by embedding certain values in the brand. Brand values are […]
THE HISTORY OF THE NAMES OF FAMOUS GLOBAL BRANDS
Naming is becoming an increasingly important part of brand promotion policy on a daily basis . Sometimes, in order to come up with a name for a company, brand or trademark, a large team of professionals is assembled, multiple brainstorming sessions , focus group surveys, marketing research are conducted, and all for the sake of […]
HISTORIES OF THE NAMES OF FAMOUS GLOBAL BRANDS
Naming is becoming more and more important part of brand promotion policy. Often in order to come up with the name of the company, brand or trademark gathers a large team of professionals, conducted a lot of brainstorming, focus group interviews, marketing research, and all for the sake of generating an unique name for the […]
