For a hundred years, print advertising has come a very long way. We offer you a look at how print advertising was formed in Russia.
Tsarist Russia
In the 20th century in the Russian Empire, newspapers were the only means of mass information. Therefore, the main advertising burden fell on them. The largest socio-political publications were overloaded with advertising. Advertising in them occupied half of the printed volume. At the same time, the front page was devoted to advertising. Cosmetic and medicinal preparations occupied the first places in advertising. Great competition in the market and advertising in newspapers encouraged its creators to fantasize in advance.
ARA digestive aid.
And here are a couple of examples of print advertising from the early 20th century. Their difference is in the more elegant image, unique typography and a favorite appeal to the middle class of those times – the merchant class.
Read also: Social advertising
Times of the Soviet Union
Most of the advertising materials in Soviet times were political advertising or propaganda, but there was also advertising of services and goods. Moreover, in quite large volumes.
The best designs from the original Soviet Export magazine from 1957 through 1980. Did the USSR really have such advertising? Advertising in Soviet Export had a specific function. Thanks to the creative ideas of the design team, Western readers could see goods from the USSR in a familiar advertising format.
You might be interested in Packaging design for export, or a window to Europe
Nineties
Stolichnaya vodka commercials, for your own people.
Read this article The mysteries of the name of vodka brands
WWF publicity
Immunal’s “For Those Who Stay” commercial.
Our days
Promo-campaign, brandbook, corporate identity, corporate style: all this you can order in branding agency KOLORO.
