Package design with KOLORO is:
Packaging design is one of the main components of a successful brand. Today, product packaging is the most important marketing tool and channel of brand communication with consumers (both loyal and potential).
Packaging and label design is an effective tool to promote a product. Attractive product design encourages an increase in both spontaneous and deliberate purchases. It is important that every element of thedesign is well thought out, makes a pleasant impression and works effectively in favor of the brand.
Today’s sales leaders are those brands for which every step in the process of creating packaging, sales and promotion is a whole strategy.
From product development and design, to shelf placement on the sales floor. Product design and packaging is the perfect opportunity to:
- to stand out amongst competitive brands;
- to get the audience’s attention;
- to please the consumer.
Numerous studies confirm that most shoppers prefer products with quality and aesthetically ple asing packaging and label design.
The visual component of a product has a strong impact on the consumer. At the stage of familiarization with the product, he knows nothing about the quality of the product. It is the packaging that influences the first impression of a product.
Creating packaging and its design in the company’s corporate style increases brand recognition and sales, without additional advertising costs.
YOU GET
Print-ready layout
CA-oriented design
Guarantee of uniqueness of all elements
Packaging that speaks to the consumer
Tune out competitors
Print-ready layout
CA-oriented design
Guarantee of uniqueness of all elements
Packaging that speaks to the consumer
Tune out competitors
Print-ready layout
Package design – the price depends on such factors
- Packing Squares. If the creation of product packaging will require the placement of infographics on it – the cost will be higher.
- The needs of creating reinforcing texts. If you additionally need to come up with pro-texts – the cost will be higher.
- Illustration creation needs. Illustrative materials are charged separately.
- Market Competition. The more competitive brands are present in the segment, the harder it is to come up with something new for packaging design.
- The marketing goals that the brand has set for itself. The cost of packaging design depends on the market share to be gained and the level of sales to be achieved.
Packaging design: stages of creation
- Analyze the market: consumers, company and competitors. In the first stage, we will gather all available information about the company, competitive brands and CA preferences. Further work will be based on this data.
- Creation of design concept and selection of references. We will brainstorm for an idea on which to build the packaging design. We will also collect references and compile a moodboard – an illustrative diagram to guide us in future work.
- Creating 3 packaging concepts and 3 variations of the UTP. Based on the idea and moodboard, as well as the research data, we will develop 3 design options for the front of the package. For each of these, we will also provide a TSS.
- Design of packaging turnover (2 concepts). We will also offer 2 variants of packaging turnover design.
- Choosing one concept and making 2 portions of edits to it. Stage 5 – presentation and client’s choice of one design option (front side, back side and UTP). We will then proceed to finalize the final version. You have the opportunity to make 2 portions of edits to the concept.
- Creating supporting text and infographics. When the packaging is ready, we formulate supporting texts, come up with and put infographics on it. It can be information about useful substances contained in the product, instructions for use (cooking), composition or interesting facts about the product.
- Preparation of the original layout. We create a layout drawing to submit to the print shop.
- Development of printing technology. The last step is to choose the appropriate printing technology.
Package design
Packaging design is a key element of consumer goods branding, a set of graphic solutions regarding the design and packaging of goods aimed at creating a positive visual image of the product.
Product packaging does not just provide safe transportation and storage function of the product, competent design of the product stimulates its sales. Packaging itself is a special kind of goods, its shape and design will tell about your product much more and brighter than the most “witty” advertising text.
The design of the product and “its wrapper” should match the tastes and preferences of the audience the product is aimed at. In addition, it is necessary to consider the price segment in which the product will be positioned. It is also important to emphasize the features and competitive advantages of the brand in the packaging and label design.
Packaging design is about giving your product a striking difference and an added advantage over your competitors. This is the selection of color scheme, shape, material of containers and its design, the choice of font. In the process of package design, it is important to consider not only the specifics of production and manufacturing of containers, but also to lay in the design the impression that the product and its design should make on the consumer.
Important requirements for packaging design
Packaging design should take into account the following factors:
- Visual aesthetics and appeal. Quality packaging encourages the customer to buy, “speaks” to the consumer and encourages them to make a spontaneous or thoughtful purchase.
- Tactile Response. Material, size, workmanship, type of printing – all of these play an important role for the consumer when choosing a product.
- Emotional Response. “Product wrapping” should evoke positive emotions and positive associations in the consumer, this provides an opportunity to create an emotional connection between the brand and the consumer.
- Функциональность. In addition to aesthetics, packaging must also retain its functionality – to preserve the goods and protect them from external influences.
- Brand identity. The design concept of the product design should correspond to the general concept of the company’s corporate identity, this will increase brand recognition.
Advantages of exclusive packaging design:
- the product compares favorably with competitive products;
- the new design reveals and demonstrates the brand values;
- informs about the unique qualities and features of the product functionality;
- gives an additional emotional color to the product.
Packaging and label design starts with studying the psychological characteristics of the potential buyer and his motivation for choosing a certain product. We conduct marketing research, study the market and target audience, develop a concept of product positioning, based on which we create the design of the brand, its packaging and label. The process of packaging development involves a variety of specialists from different backgrounds. In addition to marketers and designers, our company’s top-notch engineers and technologists are involved in the form and design to maximize the effect.
Our advantage is that we are not a design studio, but a branding agency, so we can offer our clients not only the creation of a new design, but also 3D-visualization of the packaging, its shape and production of the first run of packaging!
KOLORO branding agency will develop new packaging design for dairy products, mayonnaise, sauces, meat and sausage products, sunflower oil, bakery and confectionery products, packaging design for tea or coffee, juices, mineral water, household chemicals, and, of course, packaging design for beer, vodka, wine and other alcoholic beverages.
Label design
The label is a part of product design that is a powerful sales stimulant. A professionally created label design communicates the high quality and special benefits of your product to the consumer. The right color, shape and graphics in the label design will perfectly complement the product packaging and make it attractive, positively present the product and stimulate sales. For products such as alcoholic and non-alcoholic beverages, the success of a brand directly depends on the label design, the unity of the design idea realized in the bottle shape and label.
Label design includes the development of the design of the label:
- Main label (housing). The main label usually contains the logo, symbols and name of the product, as well as additional parameters depending on the type of product – grade, strength, etc.
- Collierettes (bottle top label). The smallest sized label at the top of the bottle, it simply displays the logo, company symbols, product name and year of manufacture. This label is usually present on the packaging of alcoholic and non-alcoholic beverages.
- Counter-labels (label on the back of the package). The counter-label contains useful information for the consumer – composition of the product, nutritional value, indication of strength, volume, manufacturer and place of manufacture, date of manufacture, company symbols, quality marks and bar code.
Competent packaging development, taking into account consumer desires and preferences, taking into account the latest market trends and competitors’ actions, will allow you not only to increase the loyalty of your consumers, but also to reach new market segments.
In creating a product design, it is also very important not to forget about functionality. We create packaging that attracts the attention of the buyer, awakens in him the desire to take the product in his hands and buy it! The packaging we created has exactly the useful functional properties your consumer has been missing.
Specialization of the branding agency KOLORO specialization in the development of packaging for liquor products, wine products and wine and vodka products allows us to: create unique design of labels for vodka, wine labels, sandwich labels, design of stickers for vodka and wine products. design of labels for vodka, wine labels, sandwich labels, design of stickers for vodka and wine products. original bottle design and bottle design exclusive geometry of bottles. In addition, our branding agency provides assistance in the production of containers and packaging of any complexity.
By staying ahead of the competition and anticipating consumer expectations, we successfully market the best brands. Contact us to join them!
