Vodka design (vodka label) from KOLORO company
Quality and beautiful packaging is an attribute of “your power” over other brands. “Tsar” vodka brand should always be at the top, so the design of vodka should be irresistible.
Packaging performs not only the functions of storage and transportation of goods, it is a means of advertising and communication with the target audience.
Every element of vodka design should be thought out to the last detail: the cap, the shape of the bottle, the label and the counter label.
All elements should harmoniously combine with each other, should be in the same style and emphasize the overall positioning of the brand.
Building a design concept of a vodka brand based on its legend will emphasize the identity and originality of the product.
Vodka design
Today, alcoholic beverage market manufacturers place their main stake in the competitive struggle on package design. First of all, this is due to the fact that brands do not differ much from each other in terms of taste and product range. In addition, the advertising of alcoholic beverages is severely restricted and under strict government control. That’s why, in order to make a statement, alcoholic beverage manufacturers put all their efforts into packaging design, bottle label design and bottle sticker design of their product, as well as introducing the boldest innovations in bottle geometry.
Vodka design – is the creation of packaging that includes the following steps: bottle design (choosing the bottle shape), cap design, vodka bottle label and bottle sticker design.
Bottle design (bottle geometry)
Bottle design or bottle shape selection – is the creation of a unique bottle geometry (taking into account all its concavities, convexities, fluting, tapers, etc.). Bottle shapes that will stand out among competitors, attract the attention of the audience, fully reflect the given concept of brand positioning and tell its legend.
The bottle design should express the main idea and unique selling proposition (USP) of the vodka brand. Each alcohol brand tries to create a unique bottle geometry that will not be repeated by competitors and will attract the attention of consumers. The design of a vodka bottle can be quite extraordinary.
Hood design
Choosing the shape, height and diameter of the cap, as well as developing an original appearance – this is the the design of the hubcap . The cap for a vodka brand can be plastic or metal-polymer. Caps with collapsible band, retractable dispenser or non-collapsible ring. These are standards, and the cap design can be quite unusual in shape, height and design, a vodka cap – can be an attractive element of its design and a competitive differentiator.
Label and counter-label design
Label design (counter-label) – choice of material, color scheme, shape, graphics, fonts, images, advertising text, etc.
Vodka label will make the product recognizable, it is the most informative component of the product packaging, in the design of the label you can convey the positioning of the product and advertising information. And most importantly, it is the bright and original design of the label, more often than not, become a decisive factor in making a purchase.
In addition to the direct design of the vodka, an alcohol brand may have an overall corporate identity for the entire product line.
Vodka branding
Elements of vodka’s corporate identity:
- Logo.
- Advertising text, font, color scheme, use of patterns and textures and other means of visualization.
- Label and counter-label.
- Hood.
- Bottle shape and geometry.
- Brand legend and positioning concept.
- Naming (brand name).
Logo – image of the name of the company-manufacturer or vodka product (short or full), in the form of an inscription, image, necessary for identification of the company and its products.
Naming (company or brand name) is the process of developing a unique name for a company or brand based on the concept of product positioning, market trends and rules of style and consumer psychology.
A brand legend is an interesting realistic or fictional story about a manufacturing company or vodka brand, its origins, its production process or product properties that creates an emotional connection between the brand and the audience.
The positioning concept is the main idea of a vodka brand that determines its position in the market, its holistic image among other competitive brands and in the mind of the consumer.
The most popular ideas for building the concept of vodka brand positioning in the domestic market were the following:
- The elite origin of the product;
- Naturalness and naturalness of the product properties;
- Relation to national traditions and culture;
- An emotional bond formed on masculinity and heroism;
- Political, economic, societal motivations;
- Tying delirium to the “water element”
- Positioning on core human values – friendship, family and so on;
- Historical personalities and eras;
- The uniqueness of the drink’s recipe;
- Attachment to a specific territory, nation or city.
KOLORO branding agency has been specializing for many years in creating packaging design for alcoholic beverages: vodka design, wine design, beer design and design of other liquor products. The design department of our branding agency will develop for you an original bottle and cap design, develop a unique bottle geometry, as well as the design of all kinds of labels: design of vodka labels, wine labels, sandwich labels, design of vodka stickers and others.
Remember, the “royalty” and its first-classness of the vodka brand should shine through in everything and first of all in the rich royal design of the vodka!
