ABSOLUTE STANDARD
"Absolute quality. Absolute standard. Absolute vodka."
Background
The trademark “Absolute Standard” owes its appearance to the largest manufacturer of alcoholic beverages – the enterprise “Absolute Standard”. On March 21, 2004 the company produced the first batch of vodka, today “Absolute Standard” produces more than 10 names of vodka products. In the process of production we use only “Lux” class alcohol and water from our own artesian well in the ecologically clean zone of the Pre-Carpathian region, which undergoes 4 degrees of purification. “Absolute Standard” is a national Ukrainian product in demand in dozens of countries around the world.
Task
Creation of the brand “Absolute Standard” took into account the customer’s desire to get a non-standard and beautiful product with a well-thought-out brand legend and the right positioning. After all, despite the fact that vodka products are extremely common in the alcohol market, really respected brands that stand out from the general mass of the offer, can easily be listed on the fingers of one hand. It was necessary to create a new vodka for connoisseurs of truly strong drinks!
Decision
Vodka design and positioning
To get into the category of leaders in the alcohol market, it is no longer enough for a product to simply have high quality. It needs a thoughtful package design that clearly states the brand’s positioning and immediately identifies its leading position in the right segment.
It was necessary to soundly declare the distinctive features of the new vodka in the brand design. Ultra modernity, unique geometry of the bottle, soft halftones, transparency, and at the same time, the presence of a certain conservatism in views on design. Such an image is sure to attract the buyer and awaken in him the desire to examine the product closer. It should be noted that such an unusual design of vodka was dictated by a special technology of its purification – Total Fluid Control.
Technology gave the idea to visualize the method of purification, combining the qualities of traditionality and innovation in a bottle. Thus, the birth of the vodka obtained by fluid filtration was reflected in the smooth transition from red and blue glow – to the absolute purity and transparency of the upper part of the bottle.
Packaging design for Absolute Standard vodka
Slogan
On this basis, a sound brand sloganwas developed –“Absolute quality. Absolute standard. Absolute vodka”.
Result
In the nearest future Absolute Standard vodka will appear in free sale with a new design of packaging and label. Having a huge potential, it has all chances to become one of the leaders in the premium segment, to win the recognition and love of consumers as a “true quality Ukrainian product”.
New vodka brand - Absolute Standard
Absolute Standard vodka bottle design
Absolute Standard vodka label and cap design
Summary
In order to take a leading position in the market, or better yet, to win the “royal crown” among brands, it is not enough for a product to simply have high quality. It needs competent packaging design, unusual presentation and positioning, which will determine its leadership in the market. These are exactly the kind of brands that our experts create.
