Marketing services for app promotion
Mobile apps help in attracting new customers and increasing the profits of a business. But, in order for users to learn about the existence of the program requires competent promotion. Mobile app promotion is a complex multi-layered process aimed at achieving the desired traffic metrics.
COLORO studio also provides clients with unique services for application development and enhancement. For example, technical support for applications and analyzing their security.
App promotion: business benefits
A properly promoted app will make your business or agency recognizable. Finding the program at the top of the ranking by user requests is a sure step on the way to success. The app can be advertised in a variety of ways:
- contextual displays on thematic resources;
- promoting posts on Twitter, Facebook and Instagram;
- distribution to Email addresses and partner groups.
Promotion of an application in the App Store can be done with the help of special programs, for example, Optimization (ASO). Its use allows you to increase the popularity of the product and maximize the frequency of downloads.
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Advantages of app promotion with KOLORO
Promoting iOS apps and promoting Android apps requires a diversified approach that includes many methods and tools. Getting to the top of the App Store requires proper page design, notification of topical publications (AppleInsider).
Promotion of android apps – the number of installations and positive comments that form the rating.
KOLORO’s professional marketers will select the most appropriate methods for your specific application. As a result, you get:
- rapid growth of positions in Google Play and App Store;
- Increasing conversions to achieve target audience loyalty;
- increase the app rating and number of installations.
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What does the cost of iOS, Android app promotion depend on?
The determining factor in calculating the cost of advertising is the platform on which the app functions (Android or iOS). Due to which the most appropriate methods are selected and an optimization strategy is developed. It is based on program topics and user preferences.
Taking into account the above factors, a tentative lead time of about a month-duh can be determined. With this schedule, the average cost of application optimization will be 25000-28000 UAH. But still the exact price of the work is already discussed with each client individually in the office of the company.
Mobile application promotion: peculiarities and stages
The key to successful promotion of an application in google play and app store is the quality of advertising work at each specific stage:
- outlining the goals and needs of the audience;
- program audit – promoting the name, writing descriptions with “keywords” and designing pages to attract attention;
- monitoring product positions to identify queries and compile so-called deep links;
- socialization of the application by adding authorization via social networks, a key to share data with friends or other users, notifications of achievements (travel, sports, etc.);
- Targeted advertising is used to precisely influence the audience and increase the recognition of the company;
- contextual advertising – increases conversion (Google AdWords or Yandex.Direct);
- advertising campaigns or promos;
- publication of press releases on resources of similar topics;
- Motivated traffic (consumer purchase) by offering rewards to users – allows you to significantly accelerate your way to the top of the rankings;
- publishing programs on major and third-party resources such as Samsung Apps, AppBrain, Amazon App Store, etc.
For more efficient operation of mobile applications, you can take advantage of a very beneficial service – application testing. This will make it possible to identify all errors in the program in time, and promptly correct them without losing customers.
Why promote apps with COLORO?
We offer our clients a wide range of mobile app development and optimization services. A team of experienced professionals – managers, analysts, marketers, specialists in targeting and contextual advertising guarantee the increase of positions and the application’s entry into the TOP.
By ordering a mobile application promotion service from KOLORO, you get a product optimized for specific queries that brings stable income. Obligations are stipulated and spelled out in the contract – a guarantee that the work will be completed within the agreed timeframe.
To get started, just leave a request directly on our website or contact us in any convenient way. Our manager will consult on all questions and prepare a personalized commercial offer for you.
