Creating infographics by KOLORO
Infographics is a way of presenting information using graphical elements (charts, graphs, images). In other words, infographics are visualizations of complex information. The range of applications for infographics is huge: from history to technology and from journalism to medicine. Today, various examples of information design (maps, diagrams, flowcharts, mind-map, etc.) are grouped under “infographics”. Thus, the works themselves in the style of infographics appeared long before this concept emerged.
There are static and dynamic infographics, the cost of which is determined by the complexity of the project, the number of frames or interactive elements. Dynamic infographics include gif images, videos, and some types of presentations.
Reasons for the incredible popularity of infographics
Humans have always been visualizers, but in the early twenty-first century, this theory has only been more strongly reinforced. The peculiarity of active perception of images by the brain began to be actively used in training and advertising. Today, any marketing campaign is based on building certain images in the human mind by conveying visual elements.
People memorize up to 80% of what they see in a picture or photo compared to 20% of what they read. That’s why infographics get dozens of times more reach on social media compared to text. Due to the fact that different shapes, images, details and colors are used in creating infographics, it looks colorful and interesting.
Thus, there are several reasons for the unprecedented popularity of infographics:
- is well memorized;
- is of practical value;
- she’s interesting to look at;
- helps explain complicated things simply;
- Infographics give the impression of authority;
- it can be easily shared on social media.
When infographics are appropriate
Infographics are used to quickly and easily illustrate statistical information, historical facts, events, etc. – of things that are easier to show than to tell. Infographics are used in presentations, seminars, training sessions, to illustrate events in online publications and social networks, on posters, stands and other promotional materials. Creating infographics is also popular in the business world – it solves many of the problems below.
1. infographics help to easily explain “how it works”: users are always curious to know what’s inside a complex mechanism. Plus, you can depict both technology (camera) and everyday objects (hamburger) in an entertaining way. Here unconventional and creative approach play a special role.
2. Comparison: with the help of infographics, it is easy to show the advantages of your product, which will help customers make the right buying decision. Other useful information for consumers can also be compared. Using credible sources will help build a positive company image.
3. historical facts and events: dates are more easily memorized if they are illustrated with pictures. With the help of infographics you can show both the development of historical events and your own company or the life of a famous person.
4. Connection: with the help of infographics and associative images, marketers are able to reinforce a positive connection with the brand among customers.
5. Process or fact: Infographics can also fulfill purely human cognitive needs and tell new and fascinating facts.
Types of infographics
Infographics can be based on different approaches to presentation. Based on this, we can distinguish such types of infographics:
- mind map (or linkage diagram) – structures the linkage around a particular object by constructing logical chains;
- decision tree – a sequential scheme for finding a solution to a problem;
- instructions – helps users to easily understand how a tool is used or a process is performed (e.g. cooking a cake);
- scheme (flowchart, diagram, histogram);
- Information cards (facts and events with illustrations and captions).
Infographics on the website: advantages
- The main benefit of creating infographics is the benefit to the user. If the format of information presentation is convenient for the user, there is a high probability that he will return to the site again, and maybe share the resource with friends.
- The presence of infographics provides an opportunity to get additional traffic from resources such as Google Images and Yandex.Images.
- Often already created infographics are used on third-party forums, blogs, or social media pages. If you put an identifying watermark on the image or indicate the address of the site, there is a chance that part of the audience will go to the site of the creator.
- Ordering quality and resonant infographics will help promote the company through passive advertising. For this purpose, it is recommended to place your own logo or website address on author’s materials.
- There are relatively few competitors in the segment presented, so infographics can create an excellent platform for promoting the services of the firm.
Conditions for success of infographics
We can identify ten basic conditions that determine the success of an infographic. Let us summarize them in the form of a diagram.
Basics of creating infographics
- It is better to order a thorough infographic from professionals who can select high-quality content and the right form for its realization. Note that you can buy infographics from our agency.
- Creating any infographic means spending a lot of time searching for material and formatting it, so it’s a good idea to protect it from misappropriation by labeling it with a watermark or the developer’s company name. In turn, you should remember that using someone else’s content in your own infographics can trigger claims from the copyright holder of the materials.
- Keep in mind that every infographic is a visualization of ideas with minimal text. At the time of publishing the infographic, you need to make an alt, title and caption to it. This will help search engine algorithms identify it and suggest it in the output.
Stages of infographic development
- Developing an infographic starts with defining a theme.
- Creating a meaningful concept: collecting information, analyzing data and systematizing it.
- Build the “skeleton” of the infographic (blocks of text with the intended information).
- Developing a graphic sketch of an infographic.
- Artistic design of infographics: textual and visual elements are combined together.
With infographics, any of your project or report will not only look brighter and more colorful, but will also be well understood by the audience.
Contact us now and order an infographic – the most successful way to present information!
