Packaging and label design for the product line at KOLORO is:
Packaging design (brand packaging design) is the face of a company, the first thing a consumer encounters. It is designed to attract attention and make you make a choice in favor of a particular product. On average, it takes up to 10 seconds for a person to evaluate a product and make a purchase decision. Then the consumer either makes a choice in favor of the product or continues searching. Product line label design should strike a balance between differences and similarities. It is important to emphasize the individuality of each product variation without losing the overall concept of the product line. Making packaging design both creative and relevant is a major challenge for designers and marketers.
The line usually consists of at least 3 product lines. However, this is not the limit, it can count 10, 15 or 20 varieties of goods. Typically, the products differ in taste, color, or smell. The more product variations there are – the better for sales. This allows you to take up more shelf space. In this way, products are more likely to be flashed in front of consumers’ eyes. Each new flavor is an opportunity to differentiate yourself, increase sales, and with it, profits.
YOU GET
Visualization of the result on the packaging
Packaging that inspires
Specially selected printing technology
Increase in sales and profits
Visualization of the result on the packaging
Packaging that inspires
Specially selected printing technology
Increase in sales and profits
The design of the ruler packaging – the cost is affected:
- label size – the price of small labels is lower than the price of large labels;
- selected type – the cost of label design is lower than package design;
- the selected printing technology and the materials from which the packaging will be made.
Packaging and label design of the product line: stages
- Market analysis, researching competitors and the product itself. Drawing up a consumer portrait. Any packaging is not done for the sake of the creative process, but to increase sales. It is part of marketing, although most consumers don’t see packaging as advertising. Research helps in identifying the needs of the consumer. It also analyzes the product, its pros and cons. Designers and marketers are looking for which product line pitch will be most successful.
- Identifying Trends. In this stage, we collate the information we have gained through research and connect it to the latest trends in the industry. Trendy colors and shades, current fonts – marketers analyze all of this. We choose the approach and style that will be most appropriate for the product’s target audience. In addition, we focus on the product line – the design should distinguish each of the products and at the same time emphasize unity, belonging to one series.
- Creation of 5 naming line concepts. Each concept includes logo, main identifying element, in-line name identification area, package texture and texture. The back end of the product is also being worked on. Every panel of packaging is an opportunity for communication, so we place infographics and specially designed supporting text on the back of the packaging.
- Transfer of the approved concept to the name line. From the five concepts, the customer chooses the variant he likes the most. It is possible to combine two concepts, or take as a basis one, with transferring to it small elements of design of the second.
- Preparation of original layouts for printing. This stage involves adapting the selected line packaging design for production.
- Author’s supervision of the production of the first circulation. KOLORO branding agency takes care of its clients and helps with the first batch of packaging printing, controlling the whole process.
Design of cosmetic packaging for a line of perfumes
Rulers are most common in such applications:
- alcohol;
- chocolate products;
- soft drinks;
- Dairy products (yogurts, cheeses);
- toys;
- tea and coffee;
- cosmetics and perfumes.
KOLORO can design the label and packaging for your product line. We have 6 years of experience and work with such large companies as Globino, Dobrodiya, Obolon and Raiffeisen Bank Aval.
Develop packaging and label design: requirements for the product line
The design is always driven by customer needs and is based on the target audience of the product. Also packaging design is a solution to a pressing human problem. So sometimes design, is also about innovation. However, there are some general principles that help in designing the label and packaging for a product line.
- The packaging should harmonize with the product. This is achieved through the use of friendly colors and their smooth transitions.
- Maximum simplification. When designing your packaging, the most important thing is not to overdo it with a variety of styles, number of colors and fonts.
- The lineup should be harmonious. The illustrations may vary widely, but their style should be the same for the entire series.
- Use every inch of it. Interesting facts about the product can be placed on the bottom of the package, and you can write the history of the product on the back.
- Packaging can be a game, it can be used twice, it can also be a gift – all these things we take into account when designing packaging.
- Take into account the characteristics of the products. The best color for milk packaging is blue, and candy packaging is often dominated by bright colors and fun characters. This is what we pay attention to when designing a label.
Order packaging and label design for your product line in COLORO. Let’s color the world together!
Order a label design: features of development
Most often label design is ordered for bottled products – alcoholic and non-alcoholic beverages. The label may be limited to producers whose products are positioned as homegrown, local or organic. The cost of label design depends on its area and the complexity of the concept. Also, the price of label design depends on how many products are included in the line and whether a counter label or collarette (for bottles) needs to be designed. At the same time, the price of packaging design will be even higher, as the scope of work is much broader
Packaging and label design for the range at KOLORO: what do you get?
- For each product, we choose the printing technology that will emphasize its strengths . We use different materials to achieve special textures. In addition to a memorable and stylish appearance, such textures have the added benefit of being pleasant to the touch.
- Memorable packaging that will make your product stand out and stir consumers’ emotions.
- Design a branded package that will be both an advertisement for the product and an ambassador for the manufacturing company.
- A bright and stylish solution for the product, the packaging design of which line, will help to build off the competition and find the way to the heart of your consumer.
- Attractive visualization of packaging in a natural environment. We will develop several options, among them visualization in an environment – on a shelf in a supermarket or next to other products. Example: development of the Globino dairy umbrella brand.
To create a packaging design that will inspire, mesmerize and sell at the same time – contact KOLORO. Make supermarket shelves brighter!
