Packaging and labeling are the main elements of communicationbetween consumer and producer. You always want to take a beautiful package in your hands! And the product that is taken in hand is usually the one that is bought.
Therefore, it is necessary to pay sufficient attention to the design of labels and packaging, to break away from established stereotypes and to keep one step ahead of the competition. A good example is the brand “Dymov”: the manufacturer is not only not afraid to use black color in the design of product labels, but also develops a new – bright, extraordinary and unlike anything previously created for the local market – sausage packaging design:
Dymov also goes beyond standard thinking in advertising its sausage products. Not so long ago, designers from the FIRMA studio developed a website design for Dymov that only remotely resembled the website of a sausage manufacturer. The site turned out to be very fashionable, and it was followed by commercials with fashionable TM “Dymov” sausage. Advertising is surprising, alarming, but, nevertheless – attracts everyone’s attention. You bet, because the domestic sausage was advertised by French models on the streets of Paris!
Visualization and design of packaging and labeling of sausage products
Print advertising, POS material design and corporate identity sometimes require high-quality visualization of labels and packaging.
Sausage and meat products are most often shown as:
- wide assortment (there are mountains of sausages and meat products on the table and shelves) – such images are used by most domestic producers and start-up meat enterprises;
- quite often use images of sausage products on the same background, emphasizing the product itself:
- as a variation of this visualization, you can show sausage “in section” to show the consumer what product he buys:
- some producers show visualization of the label itself along with the product – sausage (although more often such images are used in brochures and catalogs):
- In recent years, the sustainability and naturalness of products has become a very popular topic. Therefore, butchers are also trying to touch on this topic. The result is an “eco-friendly” label design or visualization of sausage products against a background of healthy products (usually greens, salad leaves and vegetables);
- It would be a good idea for such producers of meat and sausage products not only to position their products as ecological and natural, but also to support this with actions. For example, it might be possible to use paper packaging for sausage and meat products in company stores instead of the usual plastic bags. However, many manufacturers, unfortunately, “miss” this point in the release of their products, justifying it by saving on production costs, eventually guaranteed to lose part of the target audience of buyers. Real eco-packaging clearly shows the consumer that the company really cares about the environment:
- The use of bright, unusual colors on sausage labels is becoming fashionable. This design surprises and attracts attention.
Creative advertising of sausage products
Advertising also plays a big role to attract new consumers and customers, so there is no limit to the ideas and imagination of meat and sausage advertisers. Here are some examples of interesting sausage advertising:
Summarizing the above, we can conclude that it is not enough to come up with a logo and labeldesign, it needs to be supported by the right positioning and communication. A bright unique packaging design that is different from competitors is a hundred percent success in the market!
If you’re thinking that you, too, need to redesign your logo or packaging (label).contact us! We will help you to get ahead in salesand become a market leader!
To calculate the approximate cost of the service, please fill out the feedback form, our employee will make and send you an estimate of the project within a day. Also you can contact us on any questions you may have: +38-(057)-760-26-05, +38-(057)-760-26-06 (other phones and our data in the Contacts section).
