Sales texts play an important role in business development!
The times have come when“callers” and even trained sales consultants can no longer provide mass sales.We live in the age of the Internet. And it is the text on the website that now becomes the face of the company and at the same time fulfills the role of a virtual salesperson.
Can any text sell? No, not every text can. Our many years of experience in copywriting and internet marketing have determined a clear understanding of this question.
Below we will reveal the secrets that will help increase sales of your products and services!
Secret 1. Reveal all the trump cards at once!
At the beginning of the sales text should disclose all the main benefits – advise foreign marketers. Why? And the whole point is that most potential clients are overloaded with a lot of information. And they simply do not have the time and desire to read large texts and look for the meaning of what is written. People want to see at once what they are offered. The surest way is to reflect the essence in the headline!
To do this, you need to highlight the 3-4 main benefits of your offer and combine them into a headline. This will immediately attract the attention of the right customers.
Secret 2. Creating a unique selling proposition (USP)
The current market is overflowing with many offers! And the client faces the question: who to choose? And he chooses, as a rule, the one who stands out among the rest. In order to differentiate yourself from your competitors, you need to develop a unique selling proposition.
A unique selling proposition is a highlight, a distinctive feature that makes your business stand out among your competitors.Strange as it may seem, but only 10% of companies in the market have a unique selling proposition! They exist, in the gray mass of the same faceless firms, periodically reminding of themselves, riding on the obvious advantages, such as discounts. Further fantasize at them, alas, they do not get. Most businessmen, to the question – “How do you differ from competitors?” – will give an answer in a couple of simple and clear sentences. But, at the same time, many of them do not have a clearly formulated and visualized UTP!
It is possible to increase sales absolutely everywhere, the main thing is to formulate the selling concept correctly. After all, the goods and services themselves are the same. But the idea of selling can and should be different. That is why you need to sell it, the idea. This is very important to remember, because once you understand it, you can dramatically increase your sales.
Secret 3. Creating structurally correct text
In the world of copywriting there is an unspoken rule: always follow the structure of the sales text. But as a rule, the texts on most sites do not even approximately follow this structure. Such sites become unprofitable.
The optimal structure of a sales text is as follows:
- Title.
- Main benefit, unique selling proposition (place it either in the headline itself, in the main clauses below it, or at the very beginning of the text).
- The problem that the product will help solve.
- How the product solves the customer’s problem.
- A brief presentation of the company, product or service.
- The solution to a specific problem – only with the help of your product (due to its shape, packaging design, etc.).
- Detailed benefits of owning the product.
- Answers to all objections and doubts.
- Specific suggestion.
- Bonuses.
- Pricing and Guarantees.
- A call to action (e.g. to buy).
- Limitation of supply (by price or time).
The correct use of the secrets of writing a sales text will immediately make itself felt. The flow of customers will increase dramatically even without changing the price or the offer as a whole!
Branding agency KOLORO will help you write sales text и create a unique selling proposition for your company!
