Advertising design by KOLORO
Many people believe that a quality product does not need advertising, it will already have a demand. However, this is not true, even the most famous brand “with royal ambitions” needs advertising.
This is why we are seeing “tough advertising warriors” of brands, in which the main weapon is the ad design. .
Advertisement – one of the most powerful tools for communicating with consumers. However, today advertising is everywhere and the consumer does not take in the numerous advertising messages as advertisers expect them to.
In order for your ad to be noticed by your audience, generate interest and spark discussion – it needs to be original, bright and eye-catching.
This is why advertisers are paying more and more attention to the design of advertising.
If you want to get a tremendous effect from the advertising campaign, then you must put tremendous efforts in its preparation.
If you want your brand to become a “king” among all brands, it means that the design of advertising should be luxurious and rich, as, and should all “royalty”.
Advertising design
Advertising design – is the process of creating an attractive visual image of a brand. And, on how correctly built the process of creating the design of advertising, largely depends on the success of the promotion of the product, goods or services in the market.
Memorability and the desire to purchase the brand – that’s what interesting and quality advertising should provide!
As the number of advertisements grows, the need for original design ideas becomes more and more apparent. Every day each of us is exposed to a huge number of advertising messages, but a person is only able to give them a few seconds of his attention.
For example, a commercial is given, at best, 5 seconds, and a street billboard about 1.7 seconds. This time is not enough to perceive and even less to remember the advertising message. That’s why only POWERFUL advertising ideas presented in an original way are memorable.
The relevance of advertising design is obvious, but you should also consider the fact that consumers should remember and love not only your advertising, but, first of all, your product!
The benefits of quality and original advertising design:
1. Beautiful and unusual design attracts the attention of consumers, increases the degree of memorability of the advertising message and, accordingly, brand recognition;
2. Reduces the cost of promotional activities, as quality advertising needs fewer interactions with the consumer than simple and inconspicuous advertising.
3. Creating advertising of high quality, aesthetically designed strengthens the reputation of the company, gives its status and reliability in the eyes of the consumer, increases the level of trust and consumer loyalty to the brand.
4. Competently thought-out design can be used for a variety of advertising media, with minor adjustments.
5. Luxurious design of advertising materials attracts new consumers and multiplies the company’s sales.
Types of advertising
Today, there are a huge number of types of advertising depending on the functions it performs, the reach of the audience, how and where it is placed, etc.
Depending on what advertising media are used in an advertising campaign, advertising can be divided into two main types:
– Outdoor advertising;
– Indoor advertising (print advertising).
Outdoor advertising – graphic, text or any other advertising information about a product placed on special constructions in the open, on external surfaces of buildings, street equipment, over roadways, etc.
Print advertising – means placement of text or graphic information about the advertised object in printed publications, on leaflets, flyers, advertising brochures, business cards, calendars and other POS-materials. According to the types of advertising appeals, advertising design is divided into two main areas: outdoor advertising design and POS material design.
Outdoor advertising design
In recent times, more and more attention has been paid to the design of outdoor advertising in the advertising campaign. Today, outdoor advertising is presented in a huge variety of types and means. Just remember: brandmauers, advertising structures on the roofs of buildings, awnings, electronic boards, ties, advertising stands and many other types of outdoor advertising media. The effectiveness of outdoor advertisements primarily depends on the design of the outdoor advertisement. Wherever your advertisement is placed, design development by our experts will make your advertisement work effectively for you!
Outdoor advertising design is categorized into several types:
1. Design of advertising orientation. The main purpose of this design is to advertise the company’s product or service.
2. Image design. Occurs when the company or brand itself is advertised.
3. Pointing design. When an advertiser provides direction to their company using outdoor advertising structures.
Each direction requires a specialized approach to design.
The development of outdoor advertising should be built on the principle of minimalism. Information should be clear and concise, optimized for a specific segment of the target audience. Design should be bright and attractive, and at the same time simple and concise, so that to convey the main idea to the consumer and encourage him to take action.
Design of POS materials
As advertising becomes more and more personalized in parallel with external advertising, the demand for creating effective POS advertising materials is growing.
POS materials include:
– price tags;
– wobblers;
– promotional stands;
– flags;
– stickers;
– cup holders;
– decorative magnets;
– folders and envelopes;
– posters and posters;
– calendars;
– stationery with company logo;
– souvenir products, etc.
Personalized POS materials are extremely effective to distribute directly at the point of sale, as well as to your customers, partners and counterparties. Design for all kinds of POS-materials and production of its first circulation is one of the profiles of our activity. We know a thing or two about creating effective advertisements that successfully sell products and services. The kind of ads that create a positive image of a company, brand or trademark!
Creating an advertisement
The process of creating an advertisement design includes the following steps:
- Setting the goal and choosing an overall design concept for the advertising campaign;
- Conducting market research to identify consumer interests and expectations, studying advertising messages of competitive companies and determining the latest advertising trends in the market;
- Developing a creative strategy for an advertising campaign, choosing the style of communication with the consumer and the tone of address to the audience;
- Determining the structure of the appeal and developing the graphic and verbal design elements of the advertising message;
- Building the composition of the advertisement and creating layouts, multiple ad design concepts provided to the customer to choose from.
The textual elements of an advertising message include: headline, slogan, introduction, information block, reference data, echo phrase.
Graphic design elements include: fonts, corporate colors, illustrations and images, rulers, ad form, etc.
Advertising design requirements:
1. The design of an advertisement should reveal only one topic, can be dedicated to only one product or service, brand or company as a whole. An ad that touches on several topics at once is ineffective, in addition, depending on the topic and purpose is determined and the target audience, which for each purpose is different. To increase the effectiveness of advertising, its design should be focused on a specific segment of the target audience.
2. The design of advertising should clearly display the market position of the brand – differences from competitive brands, as clear and understandable as possible the essence of the advertising proposal.
3. The design should be provable and truthful, containing arguments and evidence in favor of the product.
4. Do not overload the advertising message with text elements – it reduces its effectiveness.
5. The advertising campaign as a whole and the design of individual ads should be based on a single original advertising idea. The design of the advertisement should emphasize the freshness, unexpectedness and relevance of this idea.
6. The design should contain elements that attract and hold the consumer’s attention – unusual images, original headlines and other non-standard graphic elements.
7. The design of the advertising message should correspond to the advertising medium.
8. Negative associations and images should be avoided in the design of advertisements – this repels the consumer and prevents the stimulation of purchasing activity.
You can order advertising design in KOLORO branding agency. Creation of advertising, its design and development of advertising campaign is based on the developed brand positioning, market analysis and general concept of advertising campaign. By adhering to this order, we create the right and creative advertising. Actionable and thought-provoking! Create an original and luxurious advertising image of your “royal” brand with us!
