Font design (logo fonts) at KOLORO is:
Unique lettering and spelling are the main features that a logo font should have. It is these properties that serve as an indicator by which the consumer easily recognizes the brand and identifies it among competitors.
What’s that purple on green thing you have there – is that your ad? It’s certainly attractive, but completely incomprehensible and hard to read due to the wrong font selection. No company can afford to allow such a situation to occur, it negatively affects its image, and advertising costs are not small.
Many companies use as a logo the writing of the company’s name in their in their own personalized company font .
Most of the free fonts on the web are already in use by other companies. Getting a font that will identify your brand or company specifically is only possible if you develop your own branded font.
Therefore, both large companies and small firms engaged in the creation and promotion of their brand, pay quite a lot of attention to the development of their own unique font.
Fonts for logos
What is a logo font or a corporate font? In a general sense, a font is a set of symbols and characters of a certain lettering and size that make up a graphic pattern, stylistic and compositional system. A font is an integral and most noticeable element of a company‘s corporate identity. Corporate font is the spirit, style and personality of your organization.
The selection of font and its lettering plays a very important role in brand name development (naming) and logo design. Combining a brand name and logo has tremendous power of memorability and recognition from the audience.
Unique and beautiful corporate logo font – multiplies the effect of memorability many times over! In addition, the exclusive font demonstrates stability, reliability, success and status of the company, emphasizes its image, prestige and reputation.
Logo design and font must not only be original and consistent with the overall corporate identity of the company, but must also be easy to read.
Using a flashy, incorrect font when creating a logo can misrepresent the company name and cause an irritated reaction in the consumer who will have difficulty reading it. If you have a simple and concise logo, it is recommended to complement it with the text of the brand name, if the logo is already complex – combine it with the text is not recommended.
What are the most successful logo fonts?
Psychologists say that with the right font for a logo, you can convey the emotion and mood of the text.
This is how different types of fonts can be used to convey different emotional messages:
- Sans serif fonts are unemotional, conveying practicality and reliability;
- serif fonts – more “feminine”, the easiest to read and perceive;
- rectilinear and angular fonts are “cold”, emotionally compressed, conveying rigid positions and mechanicity of actions;
- Headset fonts (rounded and with “tails”) are friendly and “human”;
- decorative fonts – emphasize brightness and novelty, convey individuality;
- Handwritten style fonts – also best convey friendliness and emphasize the desire for a close (good) relationship with the consumer.
Depending on the sphere of application, corporate fonts are divided into
- Logo fonts are fonts used when designing a company or brand logo;
- Web fonts – have a special special format optimized for web browsers, used in the development of website design or logos for a website;
- Advertising fonts – indispensable in the creation of advertising texts, printed products and POS-materials of the company.
What should be the font for the logo?
In order to choose the right font to perfectly match the illustrations in the logo, you need to set aside the functional properties of the font and look at it as an image. It is necessary to analyze the style, the shape of the letters and the lettering of the font, for example, if the picture in the logo consists of straight vertical or horizontal lines, then the font should be straight.
A font size of 8 to 18 points is considered the optimal font size. Depending on the type of font, the main rule of thumb when choosing a size is the ease of reading the text.
The use of serif fonts and the use of elements in fonts that disappear when the font size and/or background image is reduced are not recommended.
Font Color. The greater the contrast between the background and the font itself, the easier it is to read.
You should not forget about text alignment. The most readable and easy to read text with center or left alignment.
It is not recommended to overuse highlighting fonts and capital letters – it scatters attention.
A company’s branded font and colors should not change often – applying the same style to your advertising, can make it easier for consumers to associate it with your brand.
Advantages of your own corporate font
The use of non-standard, original fonts has its advantages and brings a lot of benefits to the company:
- Attracting attention by means of an extraordinary and non-standard appearance;
- increases the level of memorability and recognizability of the company;
- creating a unified style of the company, uniting all advertising tools;
- Maintaining a positive company image, reputation and status;
- emphasizes the company’s creative and original approach to its mission and its business.
Designing fonts requires a professional and creative approach, in the process of creation it is necessary to use knowledge of psychology, stylistics, design and marketing.
KOLORO branding agency offers the following services:
- Development of a unique exclusive font for the logo;
- Development of a set of fonts (font sets);
- Expand the character set of your corporate font;
- Development of fonts with high readability at low resolutions;
- Completion of corporate fonts with any symbols – company marks, signatures, logo, etc., as well as the comprehensive development of corporate identity of the company.
We’re professionals at what we do. We have a lot of experience gained from building brands that are leaders in their market, so we can guarantee results that will meet your expectations.
