Transferring the design concept to a new format with KOLORO is:
Packaging design plays an important role in product promotion. Original package design makes the product stand out on the shelf and draws the consumer’s attention to the product. Periodically, companies need to change the format of their packaging: increase or decrease the size, change the shape or materials. The design of packaging and labels is a kind of face of the product, by which the consumer easily recognizes it. Therefore, when there is a need to release products in a new format packaging, it is important to keep the design recognizable.
YOU GET
Maintaining size balance
Brand recognition
Precise design transfer
Consideration of all product features
Maintaining size balance
Brand recognition
Precise design transfer
Consideration of all product features
What the price of transferring the design concept to a new format depends on
- Packing Squares. The larger the size of the package, the more expensive the cost of the transfer.
- Additional Services. If you need to redraw illustrations or do a new photo shoot, the price will increase.
Contact us by clicking on the calculate project button (upper right corner) for an estimate of the cost of the relocation. A KOLORO manager will answer all your questions.
Transferring a design concept to a new format: stages
- Preparing the nesting of the new packaging geometry.
- Transferring the text part to a new format.
- Logo block elaboration – highlighting the area where the logo will be located.
- Designing an island for a line of titles.
- Adapting design elements and illustrations to the new size. At this stage, we add visual design to the text and corporate identity elements.
- Printing and testing the new format.
Transferring the design concept to a new format
In KOLORO agency you can order a unique packaging design!
Packaging design for Bibelot dessert boutique
Constant competition increases the demands on packaging design. Changing the format of packaging is one of the ways to increase competitiveness in the market. Developing the design of modern packaging it is necessary to take into account the main global marketing and branding trends.
- Мобильность. Compact sized products that can be carried around are very popular. The design of cosmetics and medicine packaging is being developed with this trend in mind. This trend is also affecting the design of food and beverage packaging. For example, Amsterdam Navigator beer comes in a new format: Beer Shot (237 ml). This volume allows you to drink the beer in a couple sips. The customer doesn’t have to think about where to put an open can that still has a drink in it.
- Increasing size. Large “family” packs are popular, allowing consumers to save money and time. With the decline in purchasing power, sales of large packs are showing steady growth.
- Eco-trend. Eco packaging design is very popular, especially in the European market. It is important to use materials that decompose quickly or that can be recycled. They must not pollute the environment.
Amsterdam Navigator beer can design
Transferring the design concept to a new format with KOLORO: what you get
- Accurate transfer of the design to the new format. The design of the product packaging is created taking into account the specifics of the product. These features need to be preserved on the new format as well.
- Maintaining recognizability. All features of the package design will be retained and the consumer will be able to recognize the products despite the new format.
- Balance the size of the main areas (logo block, name island, UTP, text). Product packaging design consists of many elements that are arranged harmoniously in relation to each other. When transferring the design to the new format, we will make sure that this balance is not disturbed.
Packaging design is one of the most important elements for attracting consumers’ attention. KOLORO Agency will help to transfer the design features to a new format and preserve the uniqueness of your product!
