Technical design by KOLORO
Aesthetics are rewarding! “The “crowned” brand leader should always be surrounded by beauty and luxury, as he or she is supposed to be. That’s why it needs the limitless possibilities of technical design.
Quality and beautiful images are attractive and keep the consumer’s attention for a long time. Technical design is the art of creating top-notch and picturesque images.
Today, a competently executed graphic image is not only able to demonstrate the advertised product, but also performs another important task – emotionally influences the audience and creates a positive impression.
Technical design gives aesthetic value to the image, realizes creative ideas for commercial purposes. Creates an attractive product image and increases sales. And as such a product can be anything – services, consumer goods or an Internet resource.
Technical design is
Technical design (techdesign) – is the process of giving the image aesthetic and functional properties by retouching the original image in order to create its value, correcting aesthetic and technical deficiencies.
The main difference between technical design and ordinary graphics is the increased requirements for the spectacularity and visual presentation of the image (technical aesthetics and design), its properties of impact on the potential consumer.
Objectives and features of technical design
The main goal of tech design is to wow the potential buyer. Image registration with the help of technical methods looks expensive and very effective. Only the possibilities of technical design allow you to process the picture, so that it turned out bright and alive. It doesn’t matter at all what the picture depicts, the illustration will look unusual, have a cohesive look and be quickly memorized. Technical design embodies three main components in an image: progressive technological solutions, marketing tricks and a piece of art.
In technical design, there are a large number of image manipulation techniques – retouching, vector nodes, layout method, etc. Various styles of illustrations and photographs are used here. In the process of working on an image, it is important to achieve visual enhancement while maintaining the light and physical characteristics of the object being shown.
Elements and methods of technical design
There are such graphics, from which it is difficult to tear yourself away, you want to consider every detail, and the color scheme is a great aesthetic pleasure. Real masters work on such images, using the following methods of technical design:
– Color correction (coloristics);
– Composition;
– Vector graphics;
– Three-dimensional modeling (3d modeling);
– Working with fonts;
– Creating visual effects;
– Photoshooting of objects;
– Full or partial rendering of the object or subject.
Color correction is changing the color scheme of the original image to hide its imperfections. Changes can affect both the color scheme of the illustration as a whole and individual colors.
Composition – a technique of combining ready-made objects and elements into a single composition, which is how illustrations and collages are created.
Vector graphics is a method of representing objects using elementary geometric objects – lines, polygons, points, etc.
Three-dimensional modeling (3d modeling) – a set of tools for creating realistic three-dimensional images.
Working with fonts – using different lettering, changing the shape of letters, adjusting the size and height of letters to give the desired effect to the advertising text.
Creating visual effects – using lighting correction tools, superimposing effects of natural phenomena, changing the time of day in the image, focusing on a certain object, etc.
Photoshooting – photographing of advertised objects, in order to use the photos to create the image you need.
Drawing of objects – creation of a new object or subject from scratch or drawing of separate elements of the object that need to be replaced due to aesthetic or functional deficiencies.
Techdesign (technical design) is one of the most complex types of design, creating a graphic marvel! It should amaze and surprise, be juicy and lively! With the help of technical design, memorable pictures and images are created, which remain in the consumer’s memory for a long time.
When you admire an image and can’t take your eyes off it, admire the designer’s imagination and the richness of the colors, you’re sure to flip through a couple more pages, whether it’s an advertising brochure or an Internet site. Technical aesthetics and design grab the attention and fall in love with an image, an illustration, a technical design project. Do you want to surprise your consumers and attract them like a magnet? Then you need a technical design!
Branding agency KOLORO
Branding agency KOLORO – is a professional in the field of technical design. We can help you visualize your “regal” brand, trademark or companies at the highest level. Juicy, lively and vibrant product illustrations will emphasize your “title”, giving your brand a luxurious, impactful and irresistible feel
