SEREBROFF
"A vodka with a strong "character", a standard of noble style and taste."
Background
The vodka brand “Serebroff” is the “child” of JSC “Belvino”, a producer of alcoholic beverages with 45 years of experience. Starting its work in 1960 as a secondary winemaking plant, today JSC “Belvino” has become one of the most technologically equipped enterprises, using the latest advanced technologies of alcoholic beverages preparation, constantly increasing and developing its production. Serebroff vodka was released by the company as a local Belgorod brand and today required rebranding.
Task
Developing a beautiful image for the brand, redesigning the logo and designing labels for Belgorod vodka “Serebroff” became the main task of the project.
Decision
Stages of brand development. Brand strategy
Special purification technology makes “Serebroff” vodka an original product – a standard of courage, self-confidence, noble style and taste.
These were the qualities that the designers needed to graphically emphasize. The designers were entrusted with logo redesign, bottle design, label creation and visual branding to convey the said information to the customer.
Once the geometry of the bottles was finalized, an original, slender, light and stylish bottle design was obtained, emphasizing the nobility, masculinity and aristocratism of the brand. The redesign of the bottle is status and fundamental. This communicative image perfectly depicts the strength and purity of the beverage.
Logo
The redesign of the brand’s logo also deserves special attention. After all, the new logo – the emperor’s crowned signature anagram “SF” – has been incorporated into the arched decor of the brand’s label and bottles as a cornerstone. In addition, the creation of a label using a special technology did not require from the customer huge costs, while allowing to convey absolutely all the ideas of brand design!
Redesign of Serebroff vodka label
Most of the clear label is covered with diffraction foil, overlaid with five color names. The translucent colors covering the foil provide a special glow and depth to the background. This makes the fonts, logo and ornamentation of the label appear three-dimensional and literally float above the background.
When you pick up such a bottle, your thumb is right on the “button” with the inscription “Silver Filtered”, which resembles a fingerprint on the glass. This same embossed label “button” serves as an additional bottle retainer in your hand. This makes the idea of reliability and convenience of premium packaging look even more realistic in this case.
Corporate identity
POS-materials for Serebroff vodka
Result
As a result, our customer received a multi-counterfeit-proof, beautiful packaging, favorably emphasizing the brand’s legend and improving its communication. That’s why the vodka was immediately liked by strong and determined people – leaders, for whom this premium segment is designed. Now Serebroff is not only successfully sold in Russia, but, and more recently, regularly imported into the United States. It is especially gratifying that the client has not only gained experience and pleasure from cooperation, but also a steadily growing income from sales.
Rebranding of TM "Serebroff"
Rebranding of TM "Serebroff"
Serebroff vodka
