The design of alcoholic beverage packaging has attracted a lot of attention in recent years.
People in the advertising industry give a lot of importance to the packaging design, due to its impact on the customers. Design plays an important role while making a purchase.
team of branding agency KOLORO has been specializing in creating packaging for alcoholic beverages for many years. You can see our work here.
Staggering statistics from the alcohol market show that design is one of the most important investments: 36% of customers chose their purchase influenced by package design, which is several times the results of television advertising. The label design of a new product attracts 64% of consumers, and 41% of consumers are compelled to revisit that purchase, turning them into loyal fans of the new brand.
In this topic we cannot ignore the rating of alcoholic beverages directly. The buyer has now become an experimenter and is confidently changing the statistics of consumer preferences.
So, which alcoholic beverage is in the lead?
Such a variety of categories and brands in the TOP speaks of the modern consumer’s readiness for the diversity of tastes. Today’s consumers are actively expanding their knowledge of alcohol, its history, alcoholic beverage recipes and production methods, and the industry as a whole. This is why we are seeing an explosion of tourism at breweries, wineries and distilleries.
But not only tourism and history gives bonuses to the brand, but also the creation of a recognizable logo, packaging for alcoholic products, relevant and trendy label design, using appropriate colors and shapes that position the company.
So, what will appeal to your senses on store and bar shelves in 2017?
We were absolutely blown away by the quality of liquor label designs found on store and bar shelves around the world. Also KOLORO experts have identified the following design trends:
People tend to become fans of certain alcoholic beverages (let’s not talk about addicts), and any means should be used to influence the decision to purchase a new product.
The alcoholic beverage industry practices heavy investment in creating eye-catching bottle designs, labels and packaging. Every year, marketers and designers around the world (and our agency’s experts, among others) work on visual traps that compel consumers to buy their alcohol.
Minimizing bottle and label elements is a brilliant move! And the originality of the rear bottle label, which is viewed through the glass creating a bold and clear look, provides increased brand appeal.
Almost every designer likes to insert some sort of “their autograph” into their work. They do this to get an organic effect – a personal connection with the buyer. Creating an emotional connection evokes a sense of nostalgia in the buyer and a special relationship with the product.
We won’t let you in on the secret that colors evoke emotions and influence buying decisions. Because of this, color has always been one of the most important packaging design decisions. Lately, bright colors and vivid associations have been playing their own show on the shelves of liquor stores and bars.
Agree that sometimes you can’t remember the name of the drink that made your last night fun (well, or embarrassing), but you’ll certainly remember it if the packaging was bright orange or generally combined several screaming colors. This is the psychology of colorfulness in design – words aren’t needed if everything can be said with color.
4. Repetition of pattern in design “repeat, please!”
While the idea of repeating shapes may seem simple, it can be a dynamic and very persuasive appeal to the customer when executed correctly.
By repeating a visual motif that captures the essence of the brand, the designers are sending you a powerful message. And, we’re sure you’ve become an admirer of an alcoholic brand with such a stylish bottle design more than once.
5. The whole story is in the label
Every design is a story. Our hearts respond to stories that make us feel involved, interested and admired. That’s why designers from the world’s alcohol manufacturers have become adept at taking advantage of this weakness and incorporating story illustrations into label design.
This style can transport you to a world of fantasy, ethnic epic, real history or create intrigue. Such a bottle of alcohol will evoke a special mood and the feeling of being in that story.
6.Vintage design in resonance with the times
Vintage label design has always been a favorite. But everything flows and everything changes. And now designers are striving for modernity in vintage style. This alcohol design brings back memories for people who have already experienced a lot and remember a lot, and at the same time satisfies the curiosity of the younger generation who want to explore the past.
The idea behind such brands is to strike a balance between past and present, to evoke nostalgia while maintaining a sharp and modern look.
Remember the joy you feel when you receive something in the mail? In today’s world, we are less likely to receive parcels in paper bags. Only rubberized polyethylene packages from private international transport companies with our own orders from foreign websites. But how nice it is to receive a parcel packaged in the paper tradition of the old post office!
The “old-fashioned” paper packaging trend is breaking into the rows of glass on the shelves. It gives the customer nostalgia at a glance.
The idea behind this modern bottle design is to sell an emotion through an alcoholic product. It is a mix between fable and alcohol, your personal story and your emotions related to that story.
You are given the opportunity to buy a bottle of alcohol that contains emotions such as love, sadness, joy, fear, anger flavored with memories. Such purchases will trigger your emotion and change your feelings according to your preferences.
Current and trendy trends in alcohol design dictate their terms, and you must conform to them. And the important thing in this coin is that trends may come and go (and come back again), but only those that carry brand values and help create human connections will shine eternally.
В branding agency KOLORO we pride ourselves on offering our clients unique and original label and packaging ideas that become the soul of successful new brands. Contact us Today and tomorrow your products will become a recognizable brand.
And you and I, our readers, will continue to enjoy alcoholic beverages, only occasionally changing preferences in strength and aftertaste. And remember,
“Drink with a worthy one who is not stupider than you.
Or drink with your moon-faced sweetheart.
Don’t tell anyone how much you poured out.
Drink wisely. Drink with discernment. Drink moderately.”
Omar Khayyam
– Creating a work plan
– Completing the team
– Prices and Terms
– Creating a work plan
– Completing the team
– Prices and Terms