Designing counter label and packaging turnover in KOLORO is:
When designing the packaging, attention should be paid to the counter-label (packaging turnover). Although it is on the back, the counter label is an important element of product design. In most cases, it is on it that the mandatory information is placed: expiration date, composition, barcode. On the back of the package, the manufacturer may place additional information about the product or their company. Bright label design attracts the consumer’s attention to the product, and the information on the counter label helps to make a choice. Harmony of design is important. The label must interact with the counter label.
The counter-label is capable:
- to give a finished and harmonious look to the package;
- provide additional information about the product;
- to impress the client.
YOU GET
Prepress
Unique barcode
Vivid infographics
All information about your brand
Correct layout
Prepress
Unique barcode
Vivid infographics
All information about your brand
Correct layout
Prepress
Counter label design: the cost is influenced by the following factors
- Counter Label Size. The bigger it is, the higher the price.
- Content of the counter-label. If you need to apply an image or infographic in addition to text, the cost increases.
- The size of the image to be placed. The bigger it is – the higher the cost.
- The amount of space available for infographics. The more infographics you need, the higher the cost of the counter label.
- Number of concepts developed. The more there are, the higher the cost.
Stages of counter label design and packaging turnover development
- Analyzing the overall design of the product and creating a counter-label that complements the label. Packaging and label design should look harmonious and indicate the best features of the products.
- Development of die-cut geometry . The design of a label on a bottle, jar or any other product should be combined with the overall shape. andThe shape of the counter label is also original, able to attract attention and interest the consumer.
- Placement of mandatory texts. According to the legislation, the label must indicate the main properties of the product.
- Placement of additional materials. Interesting information can be placed on the back label. It can be a brand legend, infographic or image.
- Prepress. Modern label and counter label design incorporates many elements. Prepress will help make sure that all of them are done well.
Counter-labeling is an effective way to communicate important information to the consumer. It tells you about the contents of the package. Based on the information on the counter-label, consumers make their choice. For example, 57% of consumers said that a wine’s counter-label and its content influenced their choice.
In order to stand out among competitors, you can be creative in the design of the packaging turnover. About 80% of manufacturers copy the elements of the front label when designing the counter label. If you step away from this tradition and come up with an original counter label design you can increase sales. Ordering original label and counter label design is a great way to increase the competitiveness of your products.
Contact KOLORO agency and we will develop a unique counter label design!
Diablo energy drink packaging and label design, Tough Slate Design
Counter-label: how to establish a dialog with the consumer
Counter-labeling is an ideal way to build or strengthen a connection with the consumer. For example, additional information can be placed on the back to attract attention. There are several points that can be displayed on the counter label.
- Recommendations for the use of the product. It can be recipes for dishes, cooking tips, a list of the best combinations.
- Emphasize the features of the product. For example, wine producers list sensory characteristics (aroma, flavor) on the counter-label.
- More information about the brand. For example, its legend, values, or a brief history.
- Links to the manufacturer’s website where the consumer can get more information or calls to action. For example, wine producer Molly Dooker’s Merlot invites consumers to watch a video on the website from which they can learn more about the brand.
To attract consumers you need to stay on top of the major marketing trends. Using them will help you stand out among your competitors. In the age of technology, the counter label can provide new options for the consumer. For example, smartphones can be used to immediately read encrypted product information.
When designing a counter label, you should limit the amount of printed text. Too much text is not well-received by consumers. The really important information needs to be posted. It’s better to additionally post an infographic or image. For example, Lays chips highlight the product information panel with white space. This immediately draws attention to the text. On the counter label of vodka or milk, an infographic is placed that points out the benefits of the product.
In addition to the mandatoryinformation, the counter-label should contain interesting information for the consumer . For example, a person buying an organic product wants to read about its benefits, not the history of the company. If the consumer is interested, the counter-label will encourage the person to make a purchase.
Globino cheese design, work of KOLORO branding agency
Deciding to order counter label design in KOLORO, you get
- A counter label that contains all the necessary information. First of all, these are the data that must be specified according to the law.
- Proper layout. A layout that meets all parameters ensures quality and fast printing.
- Pre-Press Production Preparation. Our team will carry out all the necessary layout checks to ensure that quality material goes to print.
- A working barcode. The barcode encodes important information about the product, so it is important that it is easy to read.
Counter-labeling is a way to showcase and emphasize the best aspects of a product. Contact KOLORO branding agency and we will create a memorable design!
