Corporate identity of the KOLORO chain of stores
The high level of competition in retail and the large number of players in the market mean that such criteria for choosing a store for a consumer as product range, price level, and location are fading into the background.
Today, the design of the store and, of course, the store’s corporate identity are at the forefront.
The corporate identity of a chain of stores reflects the individuality of your retail brand and creates its special image in the eyes of target consumers.
And also the special atmosphere of the store, which attracts consumers and makes them want to come back again.
Corporate identity of the store
The corporate identity of a chain of stores is a set of graphics and text elements that allow the brand to be identified among competitors’ brands, as well as a set of rules for using these elements.
Corporate identity design involves the development of such brand attributes as:
- logo;
- trademark;
- emblem;
- a slogan for advertising;
- branded block (logo and advertising slogan);
- branded color scheme;
- corporate font;
- packaging of goods;
- promotional products and POS materials;
- corporate documentation (envelopes, folders, forms, etc.);
- souvenir products;
- uniforms of sales staff;
- branding of corporate vehicles.
What is a store’s corporate identity for?
Original design solutions in store decoration will attract even the most capricious and fastidious customers. In addition, the design and corporate identity of the store chain is remembered over time and makes your brand recognizable.
The aesthetic corporate identity of the store offers the following advantages
- Sets the customer’s mood;
- Increases the time spent by the consumer at the point of sale;
- Stimulates sales growth;
- Increases the efficiency of the staff of a trading company;
- Strengthens brand confidence;
- Increases the number of loyal customers.
- Strengthens the image of a trading company;
- It makes the brand of a trading company memorable and recognizable;
- Increases brand competitiveness;
- Reduces advertising costs.
Corporate identity development
Developing a corporate identity makes it possible to create a unified communication strategy for brand interaction with consumers.
Stages of creating a corporate identity
- Generating the main idea of the corporate identity design concept;
- Development of a logo, emblem or trademark, as well as a slogan for advertising;
- Choose a color scheme and create a unique font;
- Create a set of rules for applying corporate identity attributes – a brand book.
- Design of corporate documentation, promotional products, and POS materials.
- Product packaging design;
- Development of souvenir products.
Practical use of the store’s corporate identity
Creating a logo
When designing a store logo, first and foremost, it should take into account the specifics of the products offered at the outlet, as well as the preferences of the target audience. The design of the logo should directly depend on the tastes, desires and needs of the target customers. The ideal logo, at a glance, makes it clear what the company does, what it offers and what its competitive advantage is.
The logo should be made in accordance with the general concept of corporate identity, as well as in the corporate color scheme. A competent logo will not require redesign for a long time.
Design of POS materials and promotional products
Beautiful and colorful POS materials and printed advertising products not only attract the attention of the store visitor to the right products, but also generally help to establish communication with the consumer, increase the time of arrival of the customer in the store and increase the number of purchases made.
POS materials and promotional products used in the store interior: price tags, shelf talkers, stop signs, booklets, posters, flyers, leaflets, etc.
Design of commercial equipment
Commercial and refrigeration equipment is one of the main components of a store’s image, which can affect its competitiveness.
In addition to its direct functions, commercial equipment also performs an advertising and information function – it informs, attracts attention, and arouses consumer interest. Proper design of shop windows, refrigeration and commercial equipment can influence the level of sales.
Company uniforms
Uniforms of the staff, designed in accordance with the corporate identity of the trading company, allow:
- Strengthen the corporate culture;
- Coordinate staff by seniority;
- Demonstrate respect and attention to the consumer;
- Increase customer loyalty;
- Build brand confidence.
Branding of the company’s transport
The design of corporate vehicles, made in accordance with the company’s corporate identity, is a free and effective advertising medium.
Brand book
A brand book allows a retailer to maintain a unified communication concept for the entire chain of stores, thereby strengthening its image and increasing brand awareness.
You can order the service of creating a unique corporate identity for a chain of stores or comprehensive retail branding from us. KOLORO branding agency is a professional with many years of experience. Contact us!
