Corporate identity of the KOLORO chain of stores
The high level of competition in retail trade and a large number of “players” in the market contribute to the fact that such criteria for choosing a store for the consumer as product range, price level, location – are receding into the background.
Store design and, of course, the store’s corporate identity are at the forefront today.
The corporate identity of a chain of stores reflects the personality of your retail brand, creates its special image in the eyes of target consumers.
And also the special atmosphere of the store, which attracts consumers and makes them want to come back here again.
Store branding
The corporate identity of a chain of stores is a set of graphics and text elements that allow to identify the brand among competitors’ brands, as well as a set of rules for the use of these elements.
Store brand identity design involves the development of brand attributes such as:
- logo;
- trademark;
- emblem;
- advertising slogan;
- brand block (logo and advertising slogan);
- corporate color scheme;
- corporate font;
- product packaging;
- advertising products and POS-materials;
- corporate documentation (envelopes, folders, letterheads, etc.);
- souvenirs;
- uniforms of sales personnel;
- branding of corporate transportation.
What is the purpose of a corporate identity for a store?
Original design solutions in store decoration will attract even the most capricious and fastidious customers. In addition, the design and corporate style of a chain of stores over time is memorable and makes your brand recognizable.
The aesthetic branding of the store offers these benefits
- Sets the buyer’s mindset;
- Increases consumer dwell time at the point of sale;
- Stimulates sales growth;
- Improves the efficiency of the sales staff;
- Builds trust in the brand;
- Increases the number of loyal consumers.
- Strengthens the image of the trading company;
- Makes a trading company’s brand memorable and recognizable;
- Increases brand competitiveness;
- Reduces advertising costs.
Corporate identity development
Development of corporate identity gives the opportunity to create a unified communication strategy of interaction between the brand and the consumer.
Stages of corporate identity creation
- Generating the main idea of the corporate identity design concept;
- Designing a logo, emblem or trademark as well as a slogan for advertising;
- Choosing a color scheme and creating a unique font;
- Creation of a set of rules for the application of corporate identity attributes – brandbook.
- Design of corporate documentation, promotional products, and design of POS materials.
- Product Packaging Design;
- Development of souvenir products.
Practical use of the store’s corporate identity
Logo creation
Designing a store logo, first of all, should take into account the features of the products offered in the outlet, as well as take into account the preferences of the target audience. Logo design should directly depend on the tastes, wants and needs of target customers. The ideal logo, at a glance, makes it clear what the company does, what it offers and what is its competitive advantage.
The logo should be made in accordance with the general concept of corporate identity, as well as in the corporate color scheme. A competent logo will not require redesign for a long time.
Design of POS materials and promotional products
Beautiful and bright POS-materials, as well as printed promotional products allow not only to attract the attention of store visitors to the desired products, but also generally contribute to the establishment of communication with the consumer, increase the time of customer’s arrival in the store and increase the number of completed purchases.
POS-materials and advertising products used in the interior of the store: price tags, shelf talkers, stop shelves, booklets, posters, flyers, leaflets, etc.
Retail equipment design
Retail and refrigeration equipment is one of the main components of a store’s image, which can affect its competitiveness.
In addition to direct functions, trade equipment also performs advertising and informational function – informs, attracts attention, arouses interest of the consumer. Competent design of showcases, refrigeration and sales equipment can influence the level of sales.
Branded uniforms
Uniforms of the personnel, decorated in accordance with the corporate style of the trading company, allows:
- Strengthen corporate culture;
- Coordinate personnel by seniority;
- Demonstrate respect and consideration for the consumer;
- Increase consumer loyalty;
- Build trust in the brand.
Branding of company transport
The design of corporate transportation made in accordance with the company’s corporate style is free and one of the most effective advertising media.
Brandbook
Having a brand book allows a retailer to maintain a unified communication concept for the entire chain of stores, thus strengthening its image and increasing brand recognition.
You can order the service of creating a unique corporate identity for a chain of stores or complex retail branding with us. KOLORO branding agency is a professional with many years of experience. Get in touch!
