Today, it is not enough to be just a good marketer to meet all the needs of a client or your own brand. The modern world requires us to be nimble, mobile and fast.
At the same time, the amount of information is increasing like a snowball and it is impossible for one person to track the activity of site visitors, their interests and analyze the competitors’ market at the same time. In addition, you still need to write top blog posts on trending topics and create unique graphic content.
Especially for this purpose, we have selected the best online services that will help you optimize and increase your productivity.
1. Fanpage karma
Fanpage karma compiles a daily detailed analysis of a company’s page in a social network. The service shows what time is the best time to create a post, what type of content is most popular, and tracks the activity of subscribers. This helps to better study your followers, learn their priority needs and adjust the format of the page in time.
The free version allows you to immediately assess the usefulness of the service, but the paid version provides advanced functionality.
2. Google Trends
Google Trends is a service that provides information about the most popular queries in the search engine. It is possible to view the dynamics of the topic search over several years, you can change the country and customize the search subject by categories (business, entertainment, health, sports, etc.).
In addition, the service informs about the most popular queries by group.
3. Similar Web
SimilarWeb quickly finds the following information about a site:
- the popularity of the site in the world, the country and among its category;
- traffic: from which country the most visitors come from, how long they browse the site and the source of traffic;
- where readers came from (from a direct link, search or social network);
- What keywords users used to find the site;
- audience interests (which sites the reader also visits);
- information about similar services.
4. SocialEngage
SocialEngage performs a detailed demographic analysis of website visitors, allowing you to find out not only their place of residence, but also their gender, age, and interests. With the help of this service, you can personalize part of the text in your blog, which will make the page more attractive to the reader.
5. Buzzsumo
Buzzsumo provides a search for the content that has been shared the most over a certain period of time. It can be used to find out which topics were the most popular for specific keywords. This allows bloggers, news resources, and social media groups to track the most sought-after content in their area.
6. Babkee
Doughboys are no longer sitting at the doorstep, they are scrutinizing brands. This service with an unusual name allows you to track brand mentions in social networks. It can be used to:
- analyze the competitors’ market and make your product more profitable in the eyes of customers;
- find out what customers think about the brand;
- Respond quickly to any mentions, making it easy to manage your online reputation.
7. Creately
Creately – software for quickly creating beautiful charts online. Provides various shapes, maps and chart types to visualize statistical information, create flowcharts and much more.
8. Piktochart
Piktochart – a simple service for creating professional infographics. Provides a set of graphic objects, icons, charts and backgrounds. Allows you to add maps and videos to your infographics.
9. Canva
Canva – is an intuitive service for creating beautifully designed social media posts, presentations and flyers. A wide range of images, backgrounds and fonts help to realize unique design solutions.
10. Blog Topic Generator
Blog Topic Generator is a handy tool for generating blog post topics. It offers topics in English, while entering words in Russian is great for brainstorming. Generated topics are based on the most popular queries.
All these services and many others are handy tools to optimize the work of a marketer. If you want to learn more about useful services for marketers and designers, come to our blog!
