HOW TO MAKE A WEBSITE LAYOUT IF YOU ARE A BEGINNER: CRAZY WAYS
To begin with, think about why you decided to create a website layout yourself. This work requires versatile knowledge of a person in the field of IT and design, analytical and creative thinking at the same time. It also requires a certain amount of your time. Okay, there are 4 reasons why you might want […]
IT-COMPANY BRANDING: WHAT THE DNA OF A SUCCESSFUL BRAND CONSISTS OF
Company branding is a set of measures aimed at creating a holistic image of a brand based on its values. Is branding necessary in the IT sphere , where the main thing is ideology and the vector of the company’s development? The field of IT-technology is a rapidly developing area of modern science and technology. […]
HOW TO INFLUENCE CUSTOMER BEHAVIOR IN THE SUPERMARKET: 11 TIPS
In times of aggressive marketing, clever merchandisers are inventing more and more tricks to shape consumer behavior. But today’s shoppers don’t like manipulation. They are already tired of the abundance of promotional offers and rarely fall for price tags with ’99. And the good old trick of placing the most necessary goods (usually bread and […]
DEVELOPING NEW MARKETS: HOW TO APPEAL TO THE EUROPEAN CONSUMER
Today, the development of markets of non-CIS countries is a promising direction of development for Ukrainian manufacturers. However, when entering the European market, it is necessary to remember that consumers from Europe are a little different from the inhabitants of Ukraine. They have different requirements both to the design of labels and to the composition […]
13 INTERESTING DESIGN BLOGS WE’RE READING
New ideas don’t come out of nowhere and you constantly need to feed your inspiration from different sources – nature, travel, books or movies. We decided to share with you the best design blogs that we read regularly. We hope you enjoy them and get inspired to create great things too! By the way, just […]
BRAND REPUTATION MANAGEMENT: STRATEGIES AND TECHNOLOGIES OF REPUTATION MANAGEMENT
Brand reputation is a set of fixed judgments about a brand on the basis of criteria significant for the target audience (honesty, responsibility, integrity). Reputation implies an analytical approach in forming an opinion and is based on reliable knowledge and assessments. Most often, it is supported by the consumer’s own experience. Reputation is a dynamic […]
PERSONAL BRANDING: 9 TIPS FOR CREATING A PERSONAL BRAND
Personal branding forms a certain impression of a person in people’s minds. Creating a personality brand is a long and laborious process associated with painstaking work on oneself. A person who wants to turn himself into a brand should study his strong qualities well and learn how to use them correctly. When creating a personal […]
10 FREE USEFUL SERVICES FOR A MARKETER
Today, it is not enough to be just a good marketer to meet all the needs of a client or your own brand. The modern world requires us to be nimble, mobile and fast. At the same time, the amount of information is increasing like a snowball and it is impossible for one person to […]
